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Five Strategies to Leverage User-Generated Content in Your Brand’s Journey

Modern Restaurant Management

These genuine snapshots—when shared on social media—can help paint an authentic picture of your business, and create a powerful word-of-mouth effect. Create a social media campaign that prompts customers to share content related to your business. It’s free for guests, and funded by Gong cha.

Marketing 203
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What Really Counts and Why: 3 Metrics to Have on Your Radar

Revenue Hub

If you do not have all three of these metrics on your radar screen at the same time, you are flying the profit picture in your food operation with at least one eye closed. NB: This is an article from Hotel Financial Coach. From my days as a food and beverage controller, these words are welded into my brain.

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How to Increase Repeat Guests at Your Hotel

Revenue Hub

The success of your hotel business relies on attracting and retaining guests. NB: This is an article from Mews Returning guests help stabilize occupancy rates and reduce the costs of acquiring new guests, especially since new bookings can be less predictable. Plus, you get the benefit of positive word-of-mouth marketing.

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Eatertainment Explained

Modern Restaurant Management

In other words, 78 percent of millennials are more likely to spend money on trips and nights out rather than material items. 25 percent of adults have more fun at eatertainment venues that combine food and drink with activities. Allow your customers to have an experience every time they visit so they return often.

Article 176
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7 Ways to Make Your Restaurant More Fun!

Restaurant Engine

Get creative and find ideas to bring in your target audience. So, in this article, we look at seven ways to make your restaurant more fun. You may just find it’s more fun for your customers and even your staff! You may just find it’s more fun for your customers and even your staff! #1:

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The Five Biggest Marketing Mistakes Made by Local Restaurants

Modern Restaurant Management

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

Marketing 228
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Overcoming Addiction in the Restaurant Industry, Part 1

Modern Restaurant Management

Words cannot adequately capture what getting clean was like. Pay not always the greatest (but somehow always enough to score the next drink or fix). More than 109,000 people in the U.S. died of drug overdoses last year, according to the Centers for Disease Control and Prevention. It was the toughest thing I ever did in my life.