article thumbnail

Transactional marketing vs relationship marketing in the hotel industry

eHotelier

Here are some examples of how you can focus on relationship marketing. Building relationships with your guests can generate more revenue and build a strong name in the industry.

Marketing 312
article thumbnail

Market segmentation essential for total revenue management

eHotelier

Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.

Marketing 306
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Generative AI is transforming travel marketing

eHotelier

Here is a closer look at how generative AI will impact travel marketing along with examples of its potential applications in hotels, destinations, restaurants, cruise companies and airlines.

Marketing 305
article thumbnail

5 essential hotel marketing tips to increase bookings

eHotelier

And to do that effectively, you’ll need to rely on the best marketing strategies. Customers won’t just walk into your hotel; you’ll need to attract them. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Marketing 299
article thumbnail

How to Navigate Revenue and Expense Management: Competitive Insights for Financial Success

Speaker: Hilary Akhaabi, PhD - Founder, Chief Financial & Operations Officer at Go Africa Global

What You Will Learn: Cutting-Edge Revenue Optimization Techniques 🚀 Discover innovative methods to maximize your company's revenue streams and stay competitive in a dynamic market. Strategic Corporate Budgeting 🎯 Gain insights into creating and maintaining robust budgets that align with your business objectives.

article thumbnail

Fang-tastic marketing tactics for Halloween hotel festivities

eHotelier

Fang-tastic marketing tactics for Halloween hotel festivities - Insights - Insights Get inspired to set your property apart from the rest with these spooky direct channel strategies.

Marketing 290
article thumbnail

Luxury hotel marketing: 5 key strategies to succeed

eHotelier

Your luxury hotel marketing strategy must tell a story that shows your customers what sets you apart and makes the experiences you offer unique. Importantly, you must actively target a distinct group of customers and ensure your messages appear in all the right places.

Marketing 264
article thumbnail

Win More in 2024: Your Guide to Restaurant Marketing Success

Your Guide to Restaurant Marketing Success Start maximizing ROI and doing more with less with Olo’s ultimate guide to restaurant marketing.

article thumbnail

Pricing for Profit: How to Set, Negotiate, and Succeed

Speaker: Igli Laci, Strategic Finance Leader

In today’s competitive market, pricing is more than just a number — it’s the cornerstone of profitability. Market Research and Analysis 🌐 Focus on thorough product and customer segmentation to tailor pricing strategies that meet the specific needs of each segment.

article thumbnail

Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business.

article thumbnail

Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

Ryan will cover the multitude of benefits that cloud technology brings to retailers, including: Empowering retailers to transform their operations Becoming more adaptable, efficient, and agile Improving response to ever-changing market dynamics Don't miss out! Save your seat today! July 26th, 2023 at 9:30am PDT, 12:30pm EDT, 5:30pm BST