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Event tourism: how music, sport, and film shape destinations

eHotelier

The allure of mega-events and on-screen destinations can generate substantial short-term economic boosts, yet they also bring challenges. We delve into the complex and multi-dimensional impacts of event tourism and pop culture tourism.

Events 299
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Running a great hotel event with the Hotel Villa Pamphili Roma

eHotelier

With the MICE travel boom that has occurred since the pandemic subsided, it’s important for all hoteliers to sharpen their groups toolkit heading into 2025 in order to get the most out of this current experiential events boom.

Events 298
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Top Events driving Australian Hotel Demand

eHotelier

A strategic and diversified calendar of citywide events play a crucial role in driving hotel demand in Australia's hotel markets, new CBRE research shows.

Events 260
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Leveraging concerts, sports events, and music festivals for direct bookings

eHotelier

Here are 5 such strategies that will help to make the most of such events and drive up direct bookings. Hotel owners should ensure that they have strategies and systems in place to help them leverage the world of music and sports tourism.

Book 299
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MEGA events – the big cash cow

eHotelier

As a hotelier having suffered immense revenue and profit losses in the past years, paired with current inflation and rising costs, make sure to optimise all the big demand driving events that come to your market – they are indeed a blessing.

Events 264
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Leveraging data and collaboration to maximise meeting and events revenues today

eHotelier

For many hotels, meetings and event spaces can contribute up to 60 percent of overall revenue. This makes it particularly surprising then that many hoteliers still are not leveraging these areas strategically, resulting in missed opportunities and limiting business growth.

Events 264
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Exquisitely experiential meetings and events at the Fairmont Rio de Janeiro Copacabana

eHotelier

Meetings and events are in the midst of a renaissance heading into 2025, with numerous contributing factors as to why. Top of the list for the corporate and group segments is the need to bring people together in a world that has embraced hybrid or fully remote working arrangements.

Events 244