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Pricing strategies: leveraging bias and psychological tricks for success

eHotelier

Effective pricing strategies are crucial for capturing consumer attention and driving sales. Leveraging psychological biases and tricks can profoundly influence consumer perception and behavior, so let's explore several proven pricing strategies that smartly use human psychology to enhance business success.

Pricing 277
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Where Is Surge Pricing Headed?

Modern Restaurant Management

"Restaurants thinking about implementing surge pricing need to balance the revenue upside with the potential brand backlash," says Savneet Singh, CEO of PAR Technology. "While Modern Restaurant Management (MRM) magazine asked Singh to elaborate on his views on where the pricing model is headed in the QSR landscape.

Pricing 189
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Is my hotel room pricing logical?

eHotelier

Optimizing hotel room pricing requires a holistic understanding of various factors influencing demand and market conditions. By analyzing these elements and implementing strategic recommendations, you can set logical, competitive prices that enhance revenue and profitability.

Pricing 173
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Smart Pricing Strategies for the Hospitality Industry

eHotelier

You must research as much as possible to make the best decisions, and perhaps my outlook on this one topic can help you decide for yourself the importance of addressing your current pricing strategy.

Pricing 189
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Your hotel dynamic pricing guide: an overview of all price tags

eHotelier

It starts with dynamic pricing. You can adjust for other factors with the correct bottom and starting prices. Ready to boost your hotel’s profits?

Pricing 278
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Diners Have Negative Reaction to Surge and Dynamic Pricing

Modern Restaurant Management

Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.

Pricing 193
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Hotel Dynamic Pricing: Balancing Profitability & Guest Loyalty

Hotelogix

In this context, hotel dynamic pricing is one of the most critical elements. What is dynamic pricing in hotels?  Dynamic pricing strategy in hotels allows hoteliers to optimize revenue by ensuring room rates accurately reflect market conditions and consumer behavior.

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