What Happened to All the Ghost Kitchens?
DECEMBER 4, 2023
Until recently, ghost kitchens and virtual restaurants seemed like the next big thing in the restaurant industry. But after Wendy’s decided to scrap its historic investment into ghost kitchens earlier this year, restaurant industry experts are asking: Did ghost kitchens get ghost-busted? Although reduced operating costs, greater flexibility, and faster concept launch times are all appealing factors to restaurateurs, there are significant challenges that ghost kitchens face in a post-pandemic wor