2020

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How to Market & Talk to Your Customers During COVID-19

7 Shifts

Marketing 397
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How AR Menus Promote Craveability

Modern Restaurant Management

The food and restaurant industry has been steadily moving toward greater visualization of menus options. Plain text evolved into beautiful food photography and video boards. The next phase in the advancement of food imagery will be in the application of 3D and Augmented Reality (AR) menus. AR technology enables the customer to use their own smartphone to display immersive 3D models onto a surface in front of them.

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David Chang’s Memoir Fails to Account for the Trauma He Caused Me

EATER

David Chang’s new memoir grapples with the white-hot fury that defined most of his career. But as an employee on the receiving end of that rage, the book fails to account for trauma he caused me. David Chang changed the way America eats. In 2004, Momofuku Noodle Bar, a ramen joint in NYC’s East Village, ushered in a style of restaurant that’s now recognizable everywhere: food that emphasized “what cooks really wanted to eat” with little regard for existing conventions; unabashed loudness; and a

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The Age of the Politically Agnostic Chef is Over

The Restaurant Manifesto

Chefs are speaking out with a greater sense of urgency and we should listen. The post The Age of the Politically Agnostic Chef is Over appeared first on THE RESTAURANT MANIFESTO.

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Transforming Hospitality Experiences: Unleashing the Power of ChatGPT in the Industry

Speaker: Joseph Guszkowski - Senior Technology Editor, Restaurant Business & Dan Maimone - Global Director of Customer Success Operations, Harri

ChatGPT has made a significant impact on the hospitality industry, particularly in restaurants, by revolutionizing customer interactions and improving overall experiences. With its natural language processing capabilities and vast knowledge base, ChatGPT acts as a virtual assistant, providing instant assistance and streamlining various processes. In the near future, ChatGPT will transform the hospitality industry by enhancing communication, improving efficiency, and elevating the dining experien

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COVID-19 Fuels Growth in Organic Food Options

Modern Restaurant Management

COVID-19 has indelibly changed every aspect of our lives. Its influence has created challenges, restructured social settings, and redefined meanings of common words and phrases. The terms "organic" and "clean," for example, have a new, heightened relevance with consumers in a post-COVID-19 environment with their hyper-focus on strengthening immune systems and preparing bodies for any potential interaction with the virus.

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The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Here are their insights. Tony Abate, Vice President and Chief Technical Officer at AtmosAir Solutions. Customers are going to be hesitant to dine indoors. They’ve heard from the experts that Covid spreads through the air.

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Four Questions to Ask When Evaluating Third-Party Delivery Services

Modern Restaurant Management

According to a recent study , 44 percent of Americans use food delivery services, and the entire country spends over $100 billion on food delivery in a year. Offering delivery can, without a doubt, lead to more sales for your restaurant. For restaurants who are not able to employ their own delivery drivers, third-party delivery services like Grubhub, Uber Eats and EatStreet handle the delivery.

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Join The Great American Takeout

Modern Restaurant Management

A coalition of restaurants including Panera Bread, Noodles & Company, Veggie Grill, El Torito, Jason’s Deli, The Habit Burger Grill, Lemonade, Modern Market, and Chevys Fresh Mex is asking Americans to participate in The Great American Takeout on Tuesday, March 24. Together, we must act to support each other and our communities in unprecedented ways.

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Why Your Website Is Slowing Down Business During COVID-19

Modern Restaurant Management

To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. This is especially true in terms of how we do business, as the pandemic is already having a negative impact on restaurants in particular across the board. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight.

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Utilizing Technology: Improve Customer Experience and Increase Points of Profit in Your Restaurant Business

Speaker: Hillary Holmes - SpotOn Operator in Residence; Troy Hooper - CEO, Kiwi Restaurant Partners; Jason Berkowitz - Founder and CEO of ARROW UP Training

Running a restaurant is hard work, so it can be discouraging when you see how little of that work shows up in your bottom line. The most efficient way to improve your restaurant's profit margins is to implement flexible technology. Hard work can’t cut the fees from third-party delivery apps or get orders in and out of the kitchen faster, but technology can!

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Picking Up Curbside: How to Improve Your Restaurant’s Curbside Service and Why It’s Here to Stay

Modern Restaurant Management

How do we love thee, curbside pick-up? Let us count the ways. There’s the table-wedged-in-the-doorway approach, where one brave soul in full PPE hands off an order over a barricade of restaurant furniture. There’s also the call-us-when-you-get-here model, where the order scoots out just in time to be dropped through a rear window or popped trunk.

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Put Cybersecurity at the Forefront of Your Reopening Plans

Modern Restaurant Management

As restaurants around the country start to re-open for on-premises dining in some capacity, there are a lot of lessons to be learned from the experience of the past few months. Whether they closed entirely or adapted their business model to some other form such as delivery or curbside pickup, restaurants have had to rely more heavily on wireless technologies.

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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Here are their responses. To read part one, click here. Nick Kenner, Founder & CEO, Just Salad. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world.

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What Now? COVID-19 Survival Guide for Restaurants

Modern Restaurant Management

Due to the Covid-19 outbreak effect on the restaurant industry, Modern Restaurant Management (MRM) magazine is compiling a list of resources available for restaurant owners, operators and managers. To be added to this guide, reach out to Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. The National Restaurant Association has provided a list of best practices to ensure business continuity.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Restaurants are facing new and evolving challenges resulting from today’s complex circumstances. Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous.

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Best Practices for Trimming Alcohol Overhead in the COVID World

Modern Restaurant Management

Restaurants have been quick to adapt to the changing COVID-19 environment by implementing systems that offer curbside pickup and delivery while aggressively marketing their local takeout and outdoor dining options. They sold wine bottles where possible and cocktails to go, a concept that was, until now, illegal in most states. Now that the initial dust has settled, restaurants are starting to think long term again.

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How Restaurants Deliver Great Hospitality with Contactless Ordering and Payment

Modern Restaurant Management

Hospitality operators are rapidly turning to contactless ordering and payment solutions to help navigate the long road back to normal from COVID-19’s impacts. While it’s a smart innovation that some say is long overdue, the reality is operators are responding to customer demand. According to a recent study by Mastercard , “79 percent of respondents worldwide say they are now using contactless payments, citing safety and cleanliness as key drivers.” In fact, Mastercard est

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Four Ways to Effectively Market Your Restaurant in 2021

Modern Restaurant Management

We have watched as the pandemic has gutted the economy, altered consumer behavior, and destroyed longstanding businesses essentially overnight. While some industries have thrived, the hospitality industry has been one of the hardest hit. With continued restrictions being imposed across the country as cases surge, making it through to the other side is hardly guaranteed.

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Five Tips for the Best Customer Experience During COVID-19

Modern Restaurant Management

Since the start of the pandemic, restaurants across the country have been on a rollercoaster ride. Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. While some had well established services already in place, others have had to start from nothing to provide these capabilities. Here are five tips for planning for the future to provide the best service: Understand Your Customers.

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Three Fresh Tips for Leveraging PR to Grow

Modern Restaurant Management

Indeed, recent world events have put the kibosh on traditional dining, networking, and events which play a significant role in a company’s business development strategy. Yet, in a crisis like this, there’s one critical thing that should not be forgotten: public relations. Why public relations, you ask? Because public relations lets the public know that you are open for business and are active in your market sectors.

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Four Innovative Pandemic Restaurant Marketing Strategies That Need to Continue

Modern Restaurant Management

Due to the pandemic, restaurants everywhere were forced to examine their marketing strategies, to dig deep into their creative depths, and in many cases, move beyond their typical comfort zones. Restaurants that closed completely during emergency shut-downs were faced with the challenge of remaining top-of-mind when their patrons weren’t able to dine with them and ways in which to alert them to business changes, among other things.

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Restaurants Will Embrace Accelerating Technology in 2021

Modern Restaurant Management

The business lessons learned during pandemic are still evolving as restaurant executives look forward to the end of this tumultuous year. As they continue to assess their operations in light of an uncertain future, there are some noteworthy trends to follow. In reacting to COVID-19 the critical role and importance of technology saw a rapid acceleration.

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Three Ways for Restaurants to Boost Digital Customer Experiences Now

Modern Restaurant Management

Because food trends come and go, customer taste buds and preferences change, and technology adds new wrinkles to processes like ordering and supply chain management, the restaurant space is constantly evolving — but no one could have predicted the event that would have the biggest impact on modern restaurants since, well, maybe ever: a pandemic.

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Pizza is Essential: Employee Safety and Company Survival During the COVID Pandemic

Modern Restaurant Management

As the pandemic began to sweep through Florida, business owners found themselves struggling to understand what their future would hold. The governmental efforts to stop the spread of the disease shut down non-essential businesses; restaurants were allowed to remain open, but only for take-out. Unfortunately, most restaurants were not set up to flip into a take-out based operation; surviving was a struggle and for many, an impossibility.

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How Restaurant Owners Can Prepare for the COVID-19 Cold Weather Lull

Modern Restaurant Management

With some outdoor dining pilot programs coming to an end as we head into the winter months, tens of thousands of restaurants across the country will be forced to operate at a fraction of typical capacity without added outdoor seating to supplement the loss. Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19.

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The New Soul Food of Paris

EATER

Gumbo Yaya in Paris’s 10th Arrondissement. Black chefs are exploring “Afropean” identity and building on American soul food’s long history in the European dining capital “In the years in Paris, I had never been homesick for anything American,” James Baldwin wrote in his 1972 book of essays, No Name in the Street. “But,” he added just a page or two later, “I had missed my brothers and my sisters … I missed Harlem Sunday mornings and fried chicken and biscuits.”.

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Without Government Aid, Americans in Need Are Shoplifting Food Essentials

EATER

Photo: Niloo /Shutterstock. Plus, Colin Kaepernick gets his own Ben & Jerry’s ice cream flavor, and more news to start your day More people admit to shoplifting what they need to survive. Since the pandemic began, Americans have called for relief for individuals and small businesses. Stimulus checks, rent and mortgage cancelation, and universal health care have all been on the table.

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A Comprehensive Guide to Sending Baked Goods in the Mail

EATER

Because the last thing you want is for your cookies to arrive as a box of crumbs Congratulations, we’ve made it to the holidays: a time for loved ones, joy, and baking (and consuming) as many cookies, cakes, and pies as humanly possible between now and the New Year. Many people may choose not to travel to see friends and family this year, to avoid the risk of COVID-19 transmission.

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The True Cost of Keeping a Restaurant Open During a Pandemic

EATER

Pim Techamuanvivit | Nahm. San Francisco chef and restaurateur Pim Techamuanvivit breaks down COVID-19’s effects, and the difficult decisions she’s had to make “This is a time that you look around at the people, the makers, the restaurants you care about and you support them because you want them to be here. It’s a matter of extinction,” the chef and restaurateur Pim Techamuanvivit said when we first spoke in August.

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Four Loko to Launch the Quibi of Getting Absolutely Shitfaced

EATER

Photo: Four Loko. Plus, Burger King’s questionable Halloween stunt, and other news to start the day Four Loko releases new flavored shots because nothing matters. After a brief foray into the intersection of wellness and apocalypse with the release of a Four Loko hard seltzer last fall , the brand whose boozy energy drinks were once known as “ blackout in a can ” has returned to its dirtbag roots with a new line of flavored, bottled shots.

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