10 Ways Hotels Can Increase Direct Bookings
Revenue Hub
APRIL 11, 2025
By 2016, OTAs accounted for nearly half of all online hotel bookings in the U.S. According to STR & Kalibri Labs as of 2017, OTAs were responsible for 49% of online hotel bookings. Commissions ranged from 15% to 30%, and hotels lost control over guest relationships.
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