Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. We explore the role of SMS marketing in the hospitality sector, highlighting its significance as a direct and personal communication channel.

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Revenue Hub

MARCH 28, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Read the full article at Travelboom The post 10 Benefits of CPC Marketing for Hotels appeared first on Revenue Hub.

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Revenue Hub

OCTOBER 20, 2023

As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. US+Desktop, CA+Mobile, etc).

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Marketing Article Reservations Pricing 94

Revenue Hub

AUGUST 31, 2023

Digital marketing is a piece that cannot miss in any hotel marketing strategy. Subscribe to our weekly newsletter and stay up to date Considering how the digital marketing landscape is constantly evolving and new trends and technologies emerging at breakneck speeds, keeping yourself updated might seem like a titanic task.

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Revenue Hub

JUNE 15, 2023

Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry. NB: This is an article from Kennedy Training Network For decades now, pundits have predicted the death of voice as a booking channel. The decrease in voice reservations varies according to lodging sector.

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Revenue Hub

MAY 3, 2024

NB: This is an article from ZRM | Zwibak Revenue Management Subscribe to our weekly newsletter and stay up to date It was understandable that hoteliers would push rate – a hotel’s goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for. Our demand dried up. As bookings go, not much.

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Marketing Pricing Special Events Book 94

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

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Marketing Reservations Communication Customer Service 221

Synergy Suite

MARCH 7, 2023

If you have a food establishment that utilizes a wait staff, then the right restaurant reservation system is an absolute essential piece of your restaurant technology solution. Table reservations and management can be a complete nightmare if you don’t have a software tool, or the tool you have isn’t a good fit for you.

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Revenue Hub

JANUARY 12, 2024

The Super Bowl is not just a sporting event; For restaurant owners and managers, it is a golden opportunity to leverage Super Bowl restaurant marketing to bring in more people to spectate, celebrate, and enjoy some camaraderie and delicious food.

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Marketing Catering Article Events 90

Synergy Suite

MARCH 14, 2023

And that’s not even mentioning the benefits a quality restaurant reservation system provides to your front-of-house staff, allowing them to communicate and collaborate, find solutions in real-time, and generally have an ease and organization to their work. So, how do you choose the right restaurant reservation software for you?

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Revenue Hub

OCTOBER 4, 2023

NB: This is an article from three&six , one of our Expert Partners Google Ads , a pivotal platform in the hotel marketing toolkit, provides a variety of attribution models to help hotels understand how their ads contribute to bookings. They illuminate the interactions and marketing channels that shape a guest’s path to booking.

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Marketing Book Article Budgeting 85

Revenue Hub

JULY 10, 2023

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation? What are the benefits of hotel market segmentation? What are the most common hotel market segments?

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Marketing Special Events Book Article 80

Revenue Hub

APRIL 2, 2024

NB: This is an article from Lighthouse (formerly OTA Insight) Subscribe to our weekly newsletter and stay up to date Here are some of the key drivers you should be able to record and find in your PMS: Market segment – The category of the market, grouping of rate codes, to which the reservation belongs, such as transient, group, etc.

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Reservations Book Pricing Article 91

Revenue Hub

NOVEMBER 11, 2022

Hotel market segmentation is the process of grouping hotel guests into categories based on their booking patterns and travel habits. NB: This is an article from Cvent. We dig into the details of hotel market segmentation and how it works. We dig into the details of hotel market segmentation and how it works.

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Marketing Book Reservations Article 86

Revenue Hub

APRIL 9, 2024

NB: This is an article from Fuel Travel Subscribe to our weekly newsletter and stay up to date In addition, many hoteliers are broadening their scope beyond just RevPAR. One strategy for direct reservations in your booking engine is to include urgency messaging – such as the number of reservations made recently or time-based special offers.

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Book Reservations Article Marketing 98

Revenue Hub

JANUARY 27, 2023

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. NB: This is an article from Fuel Travel A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests.

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Revenue Hub

FEBRUARY 6, 2024

By mitigating these friction points, hotels can not only elevate their online reservation experience for customers but also significantly enhance their bookings. Adopting a data-driven approach also equips hoteliers to remain competitive and agile in response to market fluctuations. Some potential guests will, of course, simply retry.

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Book Reservations Guest Satisfaction Article 92

Revenue Hub

MAY 1, 2024

Even if a bid isn’t won, it provides a great opportunity for hotels to showcase their facilities and services to industry professionals and implement marketing campaigns for future bids. Read the full article at Cloudbeds The post How to Navigate The RFP To Win More Group Business appeared first on Revenue Hub.

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Events Article Budgeting Reservations 95

Revenue Hub

JANUARY 17, 2024

Conversion rate has become a popular key metric for many hotels, and it is often included in executive reports and used to evaluate marketing directors or benchmarks across different hotels. Everything that drives revenue is a KPI worth following, and revenue comes from reservations, but does conversion rate necessarily lead to revenue?

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Reservations Book Article Marketing 86

Revenue Hub

JANUARY 15, 2024

NB: This is an article from Canary Technologies A well-written hotel email template, ready to customize at a moment’s notice, helps you improve communication with guests, stay on brand and respond faster. Reservation confirmation email template Subject: Your Reservation Is Confirmed! Your reservation for [dates] is confirmed.

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Communication Reservations Customer Service Article 101

Revenue Hub

OCTOBER 12, 2022

NB: This is an article from SiteMinder. Hotels have a huge marketing opportunity to take advantage of, with around 89% of millennials on Instagram who are becoming more comfortable with making purchases on social media. Select businesses now can also include ‘Book’, ‘Get Tickets’, ‘Reserve’, or ‘Start Order’ CTA buttons.

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Marketing Article Reservations Book 87

Revenue Hub

SEPTEMBER 22, 2023

Hotel overbooking is a common practice in the hospitality industry, where hotels accept more reservations than the actual number of available rooms. NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction.

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Guest Satisfaction Reservations Communication Article 85

Revenue Hub

JANUARY 30, 2024

In the modern hospitality industry , hotels receive reservations from many places, online and off. The source of a reservation is known as its booking source, and all hotel booking sources fall into one of two primary categories: direct and indirect sources. Direct and indirect booking sources exist both online and offline.

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Book Reservations Article Scheduling 78

Revenue Hub

FEBRUARY 14, 2024

When we came to discuss basic online marketing issues, he confessed that they were not doing anything because the owner didn’t want to invest. Let’s start by taking a look at the companies that know the most about hotel marketing, the OTAs. Read the full article at mirai The post Spend on Commissions or Invest in Your Direct Sales?

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Reservations Article Marketing Accounting 84

Revenue Hub

NOVEMBER 9, 2022

NB: This is an article from OTA Insight. In today’s dynamic market conditions, hotel demand forecasting has become even more difficult. Historical data is less relevant, markets can change in the blink of an eye, and ‘revenge travel’ is still occurring across the board. Subscribe to our weekly newsletter and stay up to date.

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Marketing Book Reservations Article 78

Revenue Hub

MARCH 22, 2024

NB: This is an article from RateGain Subscribe to our weekly newsletter and stay up to date Traditionally, channel managers were responsible for basic connectivity and content updates to Online Travel Agencies (OTAs) and Global Distribution Systems (GDS). This allows optimal decision-making.

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Reservations Book Pricing Article 77

Revenue Hub

FEBRUARY 7, 2023

NB: This is an article from iVvy It’s important to plan ahead and have foresight in order to make the most of these possibilities. Subscribe to our weekly newsletter and stay up to date I’ve compiled a list of what I believe is going to be some of the most powerful insights for hotel marketing in 2023.

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Marketing Book Article Pricing 82

Revenue Hub

APRIL 24, 2024

NB: This is an article from Amadeus Subscribe to our weekly newsletter and stay up to date Technology upgrades are proving to be top of mind this year, as hoteliers using legacy software or those with major gaps in functionality are increasingly worried about being outperformed. Long-term growth potential? Guest personalization?

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Revenue Hub

SEPTEMBER 25, 2023

Transient travellers, often referred to as “walk-in” guests or those without prior reservations, play a significant role in the hospitality industry. In this article, we will explore the effect of transient travellers on hotel revenue and strategies for capitalizing on this dynamic market segment.

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Reservations Book Article Pricing 94

Revenue Hub

MARCH 12, 2024

NB: This is an article from The Hotels Network , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Predictive Personalization is the ultimate tool to help reach direct booking objectives and increase conversions. The key to direct channel success? Read the full case study.

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Reservations Book Article Presentation 64

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Revenue Hub

AUGUST 24, 2023

Hoteliers and marketing executives in the hotel industry are faced with a multitude of challenges, including budgeting, marketing decisions, selecting appropriate distribution channels, and proper pricing. Subscribe to our weekly newsletter and stay up to date One solution is to optimize Marketing & Sales with data-driven measures.

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Pricing Budgeting Article Reservations 84

Revenue Hub

APRIL 12, 2023

That includes marketing, reservations and the cost of serving the guest. NB: This is an article from Mews More specifically: the total costs from commissions, reservation transaction costs, loyalty programs, and all the other costs that go into the act of acquiring customers for a hotel. Let’s explore them.

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Reservations Book Article Marketing 84

Hospitality Net

JUNE 14, 2023

An article published by Phocuswright suggested that the evolution DID/SSI, Decentralized Identifiers and Self Sovereign Identity, would transform a fragmented travel experiences market during the next decade. GenAI (Generative AI – Generative Pre-trained Transformers powered by ChatGPT) will accelerate that evolution.

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Reservations Article Training Marketing 97

Revenue Hub

FEBRUARY 1, 2024

You know, that magical timeframe we’ve all been told is the sweet spot for securing reservations. This ‘perfect’ window has dictated pricing strategies, inventory management, and even marketing campaigns. Relying solely on a supposed perfect booking window means missing out on a significant slice of the market.

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Book Reservations Pricing Article 86

Revenue Hub

NOVEMBER 23, 2022

NB: This is an article from Frederic Gonzalo. And to be honest, not much marketing was required by travel brands, with so much pent-up demand. But for people, like me, who work in the digital marketing realm, it can certainly be overwhelming to see all the changes happening. This one is unanimous. What’s at stake here?

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Revenue Hub

FEBRUARY 21, 2024

In the vast expanse of direct marketing literature, vouchers emerge as a formidable strategy to amplify revenue streams. A glaring gap in hotel technology is the lack of a Central Guest Profile (CGP), which significantly hinders the effective utilization of vouchers in direct marketing and distribution.

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