Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

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Revenue Hub

APRIL 17, 2024

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

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Revenue Hub

SEPTEMBER 22, 2023

Hotel overbooking is a common practice in the hospitality industry, where hotels accept more reservations than the actual number of available rooms. NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction.

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Guest Satisfaction Reservations Communication Article 88

Synergy Suite

MARCH 14, 2023

And that’s not even mentioning the benefits a quality restaurant reservation system provides to your front-of-house staff, allowing them to communicate and collaborate, find solutions in real-time, and generally have an ease and organization to their work. So, how do you choose the right restaurant reservation software for you?

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Reservations POS Systems Front of House Communication 52

Revenue Hub

APRIL 19, 2024

NB: This is an article from Tripleseat Subscribe to our weekly newsletter and stay up to date This technology’s primary goal is to centralize and streamline all customer data. and facilitate smoother communication.

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Guest Satisfaction Catering Information Document 100

Revenue Hub

JANUARY 27, 2023

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. NB: This is an article from Fuel Travel A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests.

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Marketing Guest Satisfaction Property Management Article 86

Revenue Hub

JUNE 27, 2023

NB: This is an article from Agilysys Subscribe to our weekly newsletter and stay up to date At the heart of this approach is achieving a level of personalization triggered by preferences and other rich insights captured before a guest’s arrival, while on-site and after the guest returns home.

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Revenue Hub

MAY 14, 2024

NB: This is an article from iVvy Subscribe to our weekly newsletter and stay up to date In fact, in a trickle-down effect of COVID-19, direct hotel bookings increased from an average of 20% in 2019 to 30% in 2021. Tailoring marketing efforts and booking experience to address these insights can significantly boost your direct bookings.

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Book Guest Satisfaction Reservations Communication 77

Revenue Hub

MARCH 4, 2024

NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date However, it comes with a price: they charge commission fees that can significantly cut into hotels’ profits, they reduce the amount of data available for the properties and interrupt the direct communication needed to foster loyalty.

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Revenue Hub

AUGUST 24, 2023

Hoteliers and marketing executives in the hotel industry are faced with a multitude of challenges, including budgeting, marketing decisions, selecting appropriate distribution channels, and proper pricing. Subscribe to our weekly newsletter and stay up to date One solution is to optimize Marketing & Sales with data-driven measures.

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Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Marketing Communication Definition Budgeting 228

SiteMinder

SEPTEMBER 20, 2022

Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. What is hospitality marketing? Why is hospitality marketing important for hotels? Table of contents.

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Revenue Hub

MARCH 14, 2024

NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date Furthermore, Google assured that those who paid for Google Ads will not be prioritized over those who don’t. This means that you can save a significant amount of money on marketing expenses while still attracting direct bookings.

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Book Budgeting Article Pricing 101

Revenue Hub

MARCH 11, 2024

NB: This is an article from WebRezPro Subscribe to our weekly newsletter and stay up to date Why is calculating CLV useful for hotels? Combine this report with numbers from your Custom Reservation Report for your desired date range. Collect Data : Check out your Custom Reservation Report to see how often guests come back, on average.

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Reservations Book Article Information 86

Revenue Hub

JANUARY 25, 2023

Competing against online travel agencies (OTAs) and large hotel chains backed by billion-dollar marketing budgets can be intimidating for independent properties. Hotel advertising is the collection of different marketing techniques to promote a hotel and its services. Communicate value. Drive more reservations.

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Reservations Communication Book Article 80

Revenue Hub

OCTOBER 18, 2023

NB: This is an article from The Hotels Network , one of our Expert Partners Amidst the excitement and anticipation that surrounds these gatherings, one critical aspect is certain: the attendees will be in search of a place to stay. Let’s explore some ways you can seize the moment and turn local event traffic into increased direct revenue.

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Revenue Hub

SEPTEMBER 26, 2023

In the perpetual quest to achieve greater market share, hoteliers constantly seek strategies to help them transcend the competition posed by online travel agencies (OTAs). NB: This is an article from Revinate This is where hotel data revenue can help. In fact, for every $1 spent on email marketi n g, brands earn $36.

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Communication Book Article Information 89

Revenue Hub

FEBRUARY 10, 2023

NB: This is an article from Mews It’s at the heart of any sales or marketing campaign, and in order for your campaigns to create impact, you must be able to reach as wide an audience as possible. It also allows you to personalize your marketing campaigns based on guest preferences or type of traveler.

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Information Download Reservations Communication 92

Revenue Hub

SEPTEMBER 5, 2023

NB: This is an article from BEONx , one of our Expert Partners Effective management of room inventory can make or break a hotel’s reputation and bottom line. In this article, we’ll delve into the best practices that hotels can adopt to master the art of hotel room inventory management.

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Revenue Hub

APRIL 16, 2024

This article explores the imperative role of structured guest data in enhancing marketing strategies, improving operational efficiencies, and elevating guest experiences, ultimately driving increased revenue for hospitality businesses. Social Demographics : Age, nationality, marital status, and professional background.

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Information Article Book Guest Satisfaction 90

Revenue Hub

OCTOBER 6, 2023

NB: This is an article from Revinate Ever since the introduction of online travel agencies (OTAs) in the ‘90s, hoteliers have struggled to achieve the optimal distribution mix between OTAs and hotel direct bookings. Prior to the pandemic, OTAs held the majority of the market share for bookings. There’s a battle raging.

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Book Communication Guest Satisfaction Article 103

Revenue Hub

OCTOBER 27, 2023

NB: This is an article from innQuest Chatbots have become an integral part of the hotel industry, reshaping the way hotels engage with their guests. Initially, basic chatbots were utilized for answering common inquiries, supplying fundamental hotel details, and facilitating room reservations.

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Reservations Article Blog Information 99

MEWS

FEBRUARY 9, 2023

For this reason, we wanted to share some of the lessons we learned in the last 3 years during which we built the Mews PMS, which may come in helpful when you start looking around for an upgrade of your hotel reservation system. It also allows you to personalize your marketing campaigns based on guest preferences or type of traveler.

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Information Book Reservations Communication 130

Revenue Hub

NOVEMBER 2, 2022

NB: This is an article from Fuel Travel. If your hotel is losing online reservations to OTAs, it’s time to adjust your strategy, beginning with your booking engine. Most customers research a property directly before making a reservation, which means you likely have them on your site and ready to book, so why aren’t they?

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Revenue Hub

MAY 10, 2023

NB: This is an article from The Hotels Network , one of our Expert Partners Email marketing is one of the most effective marketing weapons in the hotel industry – and for good reason.

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Article Communication Book Marketing 85

Revenue Hub

OCTOBER 9, 2023

NB: This is an article from Bookboost If you are wondering how can data help you make better decisions, the answer is: in more ways than you think. In this article find out how hospitality data, when used in the right can truly transform your revenue strategies. Now, what type of data can be useful for this purpose?

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Revenue Hub

JUNE 28, 2023

NB: This is an article from Cendyn , one of our Expert Partners Hotels that proactively embrace these trends and tailor their offerings accordingly position themselves as forward-thinking and customer-centric. Tailored marketing and communication Corporate and leisure guests require different marketing and communication strategies.

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Revenue Hub

NOVEMBER 23, 2022

NB: This is an article from Cendyn , one of our Expert Partners. Chatbots also have the ability to communicate in multiple languages, which can be a huge bonus for properties that consistently book international guests. Robotically handle all new reservations. Read more articles from Cendyn.

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Reservations Book Training Housekeeping 93

Revenue Hub

MAY 30, 2023

Conversion rates and abandoned reservations have always been a challenge for hotels, more so than in most other industries. NB: This is an article from The Hotels Network , one of our Expert Partners The average hotel website converts somewhere between 1.5-2.5%

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Revenue Hub

OCTOBER 11, 2023

NB: This is an article from Revinate The term encompasses a wide array of data types, including structured and unstructured data, and it’s available like never before in terms of its volume, variety, and velocity. It helps organizations personalize customer experiences, communicating with them via their preferred channels.

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Revenue Hub

FEBRUARY 15, 2023

NB: This is an article from OTA Insight Headlines about the impending downturn bring back memories of 2008. Communication within teams and across departments is an essential part of that. It’s the only way to develop the agile practices you need to detect, understand and quickly react to trends and market changes.

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Article Budgeting Reservations Communication 87

Revenue Hub

JANUARY 31, 2023

NB: This is an article from berner+becker , one of our Expert Partners Due to their size and the amenities they offer to guests, lodging establishments are even more affected by the cost increase than consumers or private households. This ensures that the hotel remains solvent and can continue to exist in the market.

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Revenue Hub

JULY 31, 2023

NB: This is an article from CartStack Subscribe to our weekly newsletter and stay up to date The hospitality industry has been consistently investing in its online presence, and key players are banking on the success of their digital offerings. About 63% of their communications catered to individual customers.

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Book Travel and Tourism Guest Satisfaction Reservations 85

InnQuest

OCTOBER 5, 2022

These platforms offer multiple benefits for the price paid, including marketing and exposure to global markets. Small-size B&Bs and independent hotels that cannot afford to market their brands at such a massive bandwidth are sure to benefit from this option. What’s All The Hype About Direct Bookings?

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Revenue Hub

OCTOBER 10, 2023

NB: This is an article from Theresa Hajko of Spire Hospitality Subscribe to our weekly newsletter and stay up to date With a limited amount of human oversight various systems can forecast demand by segment, manage rate and restriction changes as needed including reacting to sudden high demand and maximize profit.

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Blue Magnet Interactive

OCTOBER 27, 2023

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. With a robust online strategy, hotels can tap into markets they never imagined accessing. Versatility: Digital marketing is diverse.

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