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Hotel Overbooking: Balancing Risks and Guest Satisfaction

Revenue Hub

Hotel overbooking is a common practice in the hospitality industry, where hotels accept more reservations than the actual number of available rooms. NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction.

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Attribute Based Pricing: Grow Revenue and Improve Guest Satisfaction

Revenue Hub

NB: This is an article from BEONx , one of our Expert Partners It enables property managers to establish a range of rates in line with the features and services that a guest is willing to pay for. That way, guests can decide if they value the option of cancelling a booking enough to pay a higher rate.

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The Ultimate Guide to Hotel SMS Marketing

Revenue Hub

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

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Transactional Marketing vs Relationship Marketing in Hotel Industry

Revenue Hub

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

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Maximize Return on Experience (ROE) with Data Driven Marketing

Revenue Hub

The properties that have meaningfully increased their direct booking rates, overall loyalty and guest satisfaction have done so by fully committing to a data-driven approach that forges memorable moments across every interaction point along each guest’s journey. This is the difference between being well run and well loved.

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The Ever Evolving Roles and Marketing and Revenue Management

Revenue Hub

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

NB: This is an article from ZRM | Zwibak Revenue Management Subscribe to our weekly newsletter and stay up to date It was understandable that hoteliers would push rate – a hotel’s goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for. Higher prices meant higher guest expectations.