Revenue Hub

NOVEMBER 15, 2023

In the realm of hotel marketing, Google Ads has become an indispensable tool for driving bookings and enhancing digital marketing for hotels. However, the key to unlocking its potential lies in choosing the appropriate bidding strategy, which can significantly shape your campaign’s success and budgeting.

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Marketing Budgeting Article Reservations 93

Revenue Hub

OCTOBER 4, 2023

NB: This is an article from three&six , one of our Expert Partners Google Ads , a pivotal platform in the hotel marketing toolkit, provides a variety of attribution models to help hotels understand how their ads contribute to bookings. They illuminate the interactions and marketing channels that shape a guest’s path to booking.

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Marketing Book Article Budgeting 88

Revenue Hub

JULY 10, 2023

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation? What are the benefits of hotel market segmentation? What are the most common hotel market segments?

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Marketing Special Events Book Article 84

Synergy Suite

MARCH 14, 2023

And that’s not even mentioning the benefits a quality restaurant reservation system provides to your front-of-house staff, allowing them to communicate and collaborate, find solutions in real-time, and generally have an ease and organization to their work. So, how do you choose the right restaurant reservation software for you?

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Reservations POS Systems Front of House Communication 52

Revenue Hub

MAY 1, 2024

Even if a bid isn’t won, it provides a great opportunity for hotels to showcase their facilities and services to industry professionals and implement marketing campaigns for future bids. Read the full article at Cloudbeds The post How to Navigate The RFP To Win More Group Business appeared first on Revenue Hub.

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Events Article Budgeting Reservations 98

Revenue Hub

MARCH 14, 2024

NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date Furthermore, Google assured that those who paid for Google Ads will not be prioritized over those who don’t. This means that you can save a significant amount of money on marketing expenses while still attracting direct bookings.

Book 101

Book Budgeting Article Pricing 101

Revenue Hub

AUGUST 24, 2023

Hoteliers and marketing executives in the hotel industry are faced with a multitude of challenges, including budgeting, marketing decisions, selecting appropriate distribution channels, and proper pricing. This enables informed decisions and targeted enhancements to marketing and sales strategies.

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Pricing Budgeting Article Reservations 88

Revenue Hub

SEPTEMBER 6, 2023

NB: This is an article from Cendyn , one of our Expert Partners Hoteliers are turning to various online strategies to capture the attention of potential guests, and Google Ads has emerged as a game-changing tool in their arsenal. This consistency enhances the user experience, reduces bounce rates, and increases the likelihood of conversion.

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Book Budgeting Reservations Article 82

Revenue Hub

NOVEMBER 9, 2022

NB: This is an article from OTA Insight. In today’s dynamic market conditions, hotel demand forecasting has become even more difficult. Historical data is less relevant, markets can change in the blink of an eye, and ‘revenge travel’ is still occurring across the board. Subscribe to our weekly newsletter and stay up to date.

Marketing 81

Marketing Book Reservations Article 81

Revenue Hub

NOVEMBER 15, 2022

Most people have probably heard the inspirational business mantra: NB: This is an article from Right Revenue , one of our Expert Partners. If your hotel is not currently considering including new technology in the 2023 budget, below are 5 things you may wish to consider – plus an added bonus: 1 reason NOT to adopt new technology.

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Budgeting Guest Satisfaction Article Document 52

Revenue Hub

APRIL 24, 2024

NB: This is an article from Amadeus Subscribe to our weekly newsletter and stay up to date Technology upgrades are proving to be top of mind this year, as hoteliers using legacy software or those with major gaps in functionality are increasingly worried about being outperformed. Long-term growth potential? Guest personalization?

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Book Reservations Article Information 92

Revenue Hub

APRIL 30, 2024

While the basic premise of paying managers for their management skills holds true, the prevalent incentive fee structures may no longer adequately align with market realities, particularly for owners. of total operating revenue—3.0% being the most common—plus an incentive, typically an incentive management fee (IMF).

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Article Marketing Budgeting Reservations 107

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Marketing Communication Definition Budgeting 228

Revenue Hub

OCTOBER 26, 2023

NB: This is an article from Cendyn , one of our Expert Partners One notable innovation that has recently gained substantial momentum is the “Buy Now, Pay Later” (BNPL) payment option. This level of flexibility is especially appealing to budget-conscious travelers and those planning extended stays.

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Book Reservations Budgeting Guest Satisfaction 91

Revenue Hub

JANUARY 25, 2023

Competing against online travel agencies (OTAs) and large hotel chains backed by billion-dollar marketing budgets can be intimidating for independent properties. Hotel advertising is the collection of different marketing techniques to promote a hotel and its services. Drive more reservations. What is hotel advertising?

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Reservations Communication Book Article 80

Revenue Hub

MARCH 28, 2023

It’s often said that the internet is the great equalizer, but the reality is that online travel is dominated by players with huge marketing budgets, like OTAs and big hotel brands. NB: This is an article from Cloudbeds , one of our Expert Partners In fact, Expedia and Booking.com are two of the largest eCommerce platforms in the world.

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Travel and Tourism Reservations Book Article 86

Revenue Hub

MAY 22, 2023

NB: This is an article from Demand Calendar If an item has a cost attached to it, it could undoubtedly be scrutinized and cut. Complex Calculation : CAC is not just about direct marketing or advertising costs. Measurement Challenges : The impact of marketing and sales efforts can be difficult to measure precisely.

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Guest Retention Budgeting Article Marketing 81

MEWS

JANUARY 16, 2023

In this article we will look at what are hostels in more detail, how they work and the differences between hostels, Airbnb and hotels. Flexibility and availability The traveler’s experience The future of hospitality Adapting to the market Conclusion What is a hostel? Table of contents What is a hostel? How do hostels work?

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Budgeting Reservations Book Housekeeping 130

MEWS

FEBRUARY 9, 2023

For this reason, we wanted to share some of the lessons we learned in the last 3 years during which we built the Mews PMS, which may come in helpful when you start looking around for an upgrade of your hotel reservation system. It also allows you to personalize your marketing campaigns based on guest preferences or type of traveler.

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Information Book Reservations Communication 130

eZee Absolute

SEPTEMBER 20, 2022

And in this piece of article, I am getting down to the brass tacks and help you have clarity around this subject. Reservation. In this phase, she is reading various vacation articles on the internet, binge-watching solo travel videos, scrolling through her Instagram feed, and whatnot. Budgeting comes third? Experience.

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Budgeting Reservations Book Article 96

Revenue Hub

FEBRUARY 15, 2023

NB: This is an article from OTA Insight Headlines about the impending downturn bring back memories of 2008. However, limited budgets will force many to adjust travel plans and reduce overall holiday spend. It’s the only way to develop the agile practices you need to detect, understand and quickly react to trends and market changes.

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Article Budgeting Reservations Communication 87

Revenue Hub

DECEMBER 14, 2023

NB: This is an article from STR Subscribe to our weekly newsletter and stay up to date Through the Forward STAR element of benchmarking, hoteliers can get ahead of the game by measuring rooms booked for the days, weeks and months ahead for both the local market and the competition. Does that differ across the market or competitor set?

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Book Article Marketing Pricing 93

Revenue Hub

OCTOBER 25, 2023

NB: This is an article from RateGain In the realm of hotel distribution and connectivity, two essential tools are often in the spotlight: GDS vs Channel Manager. GDS connects travel professionals, such as travel agents, with hotel inventory, facilitating real-time reservations. appeared first on Revenue Hub.

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Book Reservations Guest Satisfaction Pricing 97

Revenue Hub

APRIL 4, 2023

NB: This is an article from 80 Days This growing channel allows you to drive direct bookings at lower equivalent commissions and compete directly with OTAs (Online Travel Agents). This ultimately leads to high conversion rates, resulting in 60% of independent hoteliers rating it as the most effective marketing channel.

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Book Article Budgeting Reservations 72

Revenue Hub

OCTOBER 6, 2023

NB: This is an article from Revinate Ever since the introduction of online travel agencies (OTAs) in the ‘90s, hoteliers have struggled to achieve the optimal distribution mix between OTAs and hotel direct bookings. Prior to the pandemic, OTAs held the majority of the market share for bookings. There’s a battle raging.

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Book Communication Guest Satisfaction Article 103

Revenue Hub

MARCH 22, 2023

NB: This is an article from Cloudbeds , one of our Expert Partners A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.

Book 75

Book Reservations Article Budgeting 75

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. This blog will tell you everything you need to know about mastering content marketing at your hotel.

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Marketing Blog Travel and Tourism Book 59

Revenue Hub

JULY 12, 2023

NB: This is an article from Userguest , one of our Expert Partners Embracing direct booking tools has become a strategic imperative for hotels, empowering them to bypass third-party channels and forge a direct connection with their cherished guests.

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Book Communication Pricing Budgeting 83

Revenue Hub

NOVEMBER 1, 2023

NB: This is an article from RoomPriceGenie , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date MYTH #1: Revenue management systems (RMS) are only for bigger or branded properties. MYTH #2: RMS is too expensive for my smaller property with a minimal technology budget.

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Pricing Budgeting Reservations Article 88

Revenue Hub

MAY 2, 2023

NB: This is an article from Right Revenue , one of our Expert Partners So, what kind of conversations should they have? Ie Is my business ahead or behind your own KPI (often Last Year, Same Point in Time), but this may be budget or forecast. What has been communicated to Sales and to Marketing? Are your OTA’s open for sale?

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Budgeting Article Blog Reservations 76

SiteMinder

OCTOBER 11, 2022

Offering a simple, clear feed, Instagram is completely mobile and can make everything look great, so it’s a platform not to miss for your online hotel marketing. This blog will provide all the knowledge, tips and advice to implementing Instagram in your social media marketing strategy. Is Instagram marketing effective for business?

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Marketing Accounting Budgeting Scheduling 72

Revenue Hub

OCTOBER 10, 2023

NB: This is an article from Theresa Hajko of Spire Hospitality Subscribe to our weekly newsletter and stay up to date With a limited amount of human oversight various systems can forecast demand by segment, manage rate and restriction changes as needed including reacting to sudden high demand and maximize profit.

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Information Reservations Pricing Events 104

Revenue Hub

JANUARY 9, 2023

NB: This is an article from Demand Calendar. This can help hotel managers make informed decisions about pricing, staffing, and marketing strategies. Hotel revenue managers may use various tools and techniques to make accurate forecasts, such as historical data, market research, and industry benchmarks.

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Pricing Information Article Blog 80

Revenue Hub

APRIL 11, 2023

The optimal distribution mix for a hotel depends on the hotel’s target market, location, size, and unique selling points. NB: This is an article from Demand Calendar However, no one-size-fits-all answer exists, as each hotel must consider its specific situation and goals. A majority of all room nights are booked digitally today.

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Book Information Reservations Catering 78

InnQuest

OCTOBER 5, 2022

These platforms offer multiple benefits for the price paid, including marketing and exposure to global markets. Small-size B&Bs and independent hotels that cannot afford to market their brands at such a massive bandwidth are sure to benefit from this option. What’s All The Hype About Direct Bookings?

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Book Pricing Reservations Information 217

Revenue Hub

APRIL 3, 2023

The best way to do this is to effectively manage your budget and follow a data-driven total revenue management strategy. NB: This is an article from BEONx , one of our Expert Partners In fact, most professionals in the hospitality industry now recognise that strategic revenue management is one of the key levers of business success.

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Guest Satisfaction Book Reservations Article 73

The Restaurant Times

OCTOBER 11, 2021

Evaluate the current market and competition. This includes components such as color palette to be used in marketing and in decoration, the fonts you’ll use for content in menus and websites, the style and content of your images, and important visuals like your restaurant logo design. Know what you will provide and to whom.

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Marketing Reservations Blog Budgeting 52