Revenue Hub

MARCH 4, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Peak performance is achieved through ongoing maintenance and care.

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Marketing Budgeting Maintenance Article 95

Revenue Hub

APRIL 19, 2024

While hotel marketing tools such as organic content, social media posts, and email campaigns contribute to generating interest in a property, they fall short in pinpointing the precise moment when a potential guest is prepared to make a reservation. The above only accounts for one fraction of the space that metasearch systems encompass.

Marketing 93

Marketing Book Article Reservations 93

Hospitality Net

APRIL 17, 2024

In 2023, occupied room nights, as well as total occupancy (83.5%), continued to lag 2019 performance; however, like gaming revenue, the market’s ADR ($191.29) and RevPAR ($159.73) for 2023 reached record levels for the second year in a row.

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Marketing Article 96

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers. These clients seek value, reliability, and a partner that understands their complex travel and lodging requirements.

Marketing 85

Marketing Communication Article Catering 85

Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. NB: This is an article from Upmail Subscribe to our weekly newsletter and stay up to date The power of market segmentation is essential in proposal creation, where resonating with a specific audience can make or break a booking.

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Marketing Events Book Document 101

Revenue Hub

APRIL 15, 2024

At the heart of a successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint and driving direct bookings. Recognizing and nurturing these stages within your digital marketing approach is pivotal.

Book 92

Book Marketing Guest Retention Article 92

Revenue Hub

APRIL 11, 2024

In the ever-evolving landscape of digital marketing, one of the most significant shifts in recent years has been the deprecation of third-party cookies. As marketers, we classify data into four categories, ranging from zero-party data to third-party data.

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Marketing Article 88

Revenue Hub

JANUARY 24, 2024

In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Marketing 91

Marketing Article Definition Events 91

Revenue Hub

APRIL 3, 2024

NB: This is an article from Travel Media Group Subscribe to our weekly newsletter and stay up to date So, how do they attain content without having to do it themselves? Seeking, engaging with, and managing UGC and influencer opportunities should be a priority in their digital marketing strategies. What does this mean for hoteliers?

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Marketing Article 83

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. We explore the role of SMS marketing in the hospitality sector, highlighting its significance as a direct and personal communication channel.

Marketing 90

Marketing Communication Guest Services Strategic Planning 90

Revenue Hub

JANUARY 11, 2024

There’s no shortage of ways to market your hotel. NB: This is an article from WebRezPro But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new marketing trend you should hop on board with.

Marketing 101

Marketing Blog Budgeting Article 101

Revenue Hub

MARCH 28, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Read the full article at Travelboom The post 10 Benefits of CPC Marketing for Hotels appeared first on Revenue Hub.

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Marketing Book Article Reservations 82

Revenue Hub

SEPTEMBER 27, 2023

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

Marketing 91

Marketing Guest Satisfaction Reservations Book 91

Revenue Hub

JANUARY 30, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. 2024 hospitality marketing trends 1. AI for streamlining marketing activities The explosion of artificial intelligence (AI) was monumental in 2023.

Marketing 95

Marketing Article Blog Book 95

Revenue Hub

OCTOBER 20, 2023

As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. In this article, we will cover everything you need to know about this new feature. US+Desktop, CA+Mobile, etc).

Marketing 96

Marketing Article Reservations Pricing 96

Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). NB: This is an article from Hotelzify Subscribe to our weekly newsletter and stay up to date Why AI?

Marketing 88

Marketing Budgeting Book Information 88

Revenue Hub

MARCH 22, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

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Marketing Travel and Tourism Book Information 84

Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. This hotel marketing KPI tracks the average duration an online visitor spends on specific pages of your hotel website.

Marketing 81

Marketing Communication Book Article 81

Revenue Hub

FEBRUARY 16, 2024

NB: This is an article from eZee Absolute Subscribe to our weekly newsletter and stay up to date Metasearch engines, such as Google Hotel Ads, TripAdvisor, and Trivago act as central hubs where potential guests can effortlessly compare prices, read reviews, and make informed decisions – all in one place.

Marketing 90

Marketing Pricing Book Article 90

Revenue Hub

JANUARY 30, 2024

A commercial strategy platform uses data from revenue, sales and marketing to identify the correlating data trends to provide insight relevant to each discipline. Revenue, sales, and marketing have their own departmental goals that determine how they are evaluated. They want marketing to spend more during times of low demand.

Marketing 90

Marketing Pricing Article Budgeting 90

Revenue Hub

DECEMBER 6, 2023

Imagine a world where marketers have no creative constraints. NB: This is an article from McKinsey & Co. A world where marketers can better meet and deliver customer value and focus on innovation. Gen AI is making it possible to revolutionize consumer marketing as we currently know it.

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Marketing Article Customer Service Communication 90

Revenue Hub

JANUARY 29, 2024

We look into the future of hospitality marketing and suggest ideas that could position your hotel as the top choice for guests. NB: This is an article from Canary Technologies Subscribe to our weekly newsletter and stay up to date 1. That’s why reviews should play a critical role in your hotel marketing in 2024.

Marketing 92

Marketing Article Book Information 92

Revenue Hub

AUGUST 31, 2023

Digital marketing is a piece that cannot miss in any hotel marketing strategy. Subscribe to our weekly newsletter and stay up to date Considering how the digital marketing landscape is constantly evolving and new trends and technologies emerging at breakneck speeds, keeping yourself updated might seem like a titanic task.

Marketing 94

Marketing Article Catering Reservations 94

Revenue Hub

NOVEMBER 29, 2023

The European Commission has initiated the implementation of a legal framework to regulate digital markets with the Digital Markets Act (DMA) of September 14, 2022, progressively applicable from May 2, 2023. In this article, we explain what the DMA is and what impact it could have on the hotel industry.

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Marketing Article Events Information 96

Revenue Hub

MAY 3, 2024

NB: This is an article from ZRM | Zwibak Revenue Management Subscribe to our weekly newsletter and stay up to date It was understandable that hoteliers would push rate – a hotel’s goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for. Our demand dried up. And nobody wants that.

Marketing 96

Marketing Pricing Special Events Book 96

Modern Restaurant Management

JUNE 29, 2021

Audio is making a big comeback in the world of digital marketing. So if your restaurant has been considering giving audio marketing a try – or you just want to learn more about it – here is a rundown of how and why using audio marketing can increase brand awareness for your eatery. What is Audio Marketing?

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Marketing Article Information 214

Revenue Hub

OCTOBER 27, 2023

In the demanding world of hotel marketing, profitability (not revenue) is king. NB: This is an article from Direct Your Bookings However, paradoxically, there might be some hidden practices within your own marketing strategies that are, in reality, undermining your success.

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Marketing Article Book Communication 99

Revenue Hub

NOVEMBER 21, 2023

The answer lies in the art and science of market segmentation. NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date Market segmentation, a cornerstone of hotel management, categorizes guests into distinct groups based on various characteristics and behaviors.

Marketing 90

Marketing Catering Pricing Book 90

Hospitality Net

MAY 12, 2023

Austin has enjoyed a strong and resilient lodging market since the Great Recession. This article explores the lodging demand drivers that make Austin one of the most attractive hotel markets in the U.S.

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Marketing Article 98

Revenue Hub

NOVEMBER 22, 2023

Dear Hoteliers and Hospitality Consultants, are you looking to enhance your revenue management and marketing expertise? Want to improve your skills by learning how to combine revenue and marketing tactics in the hospitality industry?

Marketing 93

Marketing Book Article Pricing 93

Hospitality Net

JULY 17, 2023

In a recent article, we discussed numerous inaccurate predictions of Facebook’s downfall by many self-proclaimed "experts." In a similar vein, we now consider how Instagram offers savvy hotel marketers a true business advantage.

Marketing 96

Marketing Article 96

Revenue Hub

NOVEMBER 9, 2023

NB: This is an article from EHL In 2019, the luxury goods industry accounted for global revenues approximating g $1.4 After the pandemic, forecasts remain optimistic, with expectations for the luxury market to recuperate to levels observed prior to the COVID-19 pandemic, as per insights provided by Deloitte.

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Marketing Article Accounting Events 87

Hospitality Net

MARCH 15, 2024

In this article, we examine the crucial role of transparency and effective conflict management in sustaining the success of two-sided markets such as Airbnb. However, as the platforms expand and become distanced from their initial incarnation, the process of maintaining transparency has in many cases been disrupted.

Marketing 72

Marketing Article 72

Hospitality Net

NOVEMBER 20, 2023

In the contemporary technological landscape, the marketing sector is experiencing a groundbreaking transition with the emergence of Web3, signifying a substantial deviation from the established norms of Web2 methodologies.

Marketing 97

Marketing Article 97

Revenue Hub

JANUARY 18, 2024

NB: This is an article from Hotelchamp It’s a year where hotel marketers are reshaping their strategies to mirror the high-tech lifestyles of modern travellers. Dive into the biggest trends that are making waves in the dynamic world of hotel marketing this year. 91% of brands use video as a marketing tool.

Marketing 93

Marketing Budgeting Article Book 93

Revenue Hub

NOVEMBER 30, 2023

NB: This is an article from Cogwheel Marketing , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date Confronting the Challenges Before partnering with our digital marketing team, the hotel had experimented with Facebook Ads but encountered minimal engagement and conversions.

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Book Marketing Article 84

Revenue Hub

NOVEMBER 8, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. NB: This is an article from Travelboom Hoteliers understand the importance of budget season, but often dread dealing with the details. Some may not even know where to begin. Is your percentage of OTA bookings in line with your goals?

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Budgeting Marketing Customer Service Article 90