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Hotel Overbooking: Balancing Risks and Guest Satisfaction

Revenue Hub

NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction. In this article, we will explore the concept of hotel overbooking, its benefits and drawbacks, and discuss whether hotels should engage in this practice.

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Offer Segmentation: How to Increase Revenue and Guest Satisfaction

Revenue Hub

Offer segmentation is a marketing strategy used by hotels to tailor their services and promotions to different customer segments based on their preferences, behaviors, and demographics. What are the Benefits of Offer Segmentation to Guest Satisfaction and Guest Experience?

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4 Smart Strategies to market your hotel better

STAAH

In this regard, having a solid marketing mix in place is crucial. Ensuring guest satisfaction should be the cornerstone of your approach. Your sales strategy must reflect a dedication to providing an exceptional guest experience while also prioritizing maximizing room bookings.

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The Ultimate Guide to Hotel SMS Marketing

Revenue Hub

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

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Transactional Marketing vs Relationship Marketing in Hotel Industry

Revenue Hub

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

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Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

NB: This is an article from ZRM | Zwibak Revenue Management Subscribe to our weekly newsletter and stay up to date It was understandable that hoteliers would push rate – a hotel’s goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for. Higher prices meant higher guest expectations.

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Harness User Booking Behaviour for Marketing and Revenue Strategies

Revenue Hub

NB: This is an article from Userguest , one of our Expert Partners This data is a goldmine for crafting targeted marketing campaigns and optimising revenue strategies. Personalised Marketing Campaigns One of the most potent ways to leverage user booking behaviour is by creating personalised marketing campaigns.

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