Revenue Hub

MARCH 4, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Peak performance is achieved through ongoing maintenance and care.

Marketing 93

Marketing Budgeting Maintenance Article 93

Revenue Hub

OCTOBER 2, 2023

NB: This is an article from Demand Calendar Whether they run luxurious resorts or small bed-and-breakfasts, hotel companies spend considerable time and effort creating annual budgets. Let’s start with the steps in budgeting for hotels. Is budgeting critical in hotels? This process is meticulous and time-consuming.

Budgeting 80

Budgeting Information Article Events 80

Revenue Hub

AUGUST 10, 2023

Budget concerns driven by rising inflation can affect leisure traveler’s plans – but the right strategy can help to ease those concerns. NB: This is an article from Travelboom What can the hotelier do to help soothe those pain points? Hoteliers must set their rates in ways that appeal to the budget-conscious traveler.

Budgeting 79

Budgeting Pricing Article Catering 79

Revenue Hub

NOVEMBER 30, 2022

With the industry still recovering from the pandemic and inflation impacting both revenues and operational costs, what should budget 2023 consider? NB: This is an article from Staah. The unprecedented volatility has made the task of budgeting for 2023 daunting. Heard of zero-based budgeting? Start with data gathering.

Budgeting 78

Budgeting Pricing Accounting Article 78

Revenue Hub

JULY 25, 2023

Hotel digital marketing is a highly competitive space. NB: This is an article from Triptease , one of our Expert Partners But getting it right requires hoteliers to budget and manage costs effectively. In this blog, we’ll explore essential steps to help hoteliers optimize costs and budgets in their advertising campaigns.

Budgeting 76

Budgeting Strategic Planning Article Blog 76

Revenue Hub

SEPTEMBER 5, 2023

Planning the budget for your hotel is crucial for financial success. NB: This is an article from Knowland But are you sure that your commercial team is following the latest hotel revenue management trends, like total revenue management and dynamic pricing, to optimize profits? Don’t worry, we’ve got you covered! Let’s dive in!

Budgeting 84

Budgeting Accounting Pricing Article 84

Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). NB: This is an article from Hotelzify Subscribe to our weekly newsletter and stay up to date Why AI?

Marketing 86

Marketing Budgeting Book Information 86

Revenue Hub

JANUARY 11, 2024

There’s no shortage of ways to market your hotel. NB: This is an article from WebRezPro But for busy hoteliers with mounting priorities and limited resources, how do you get to them all? With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new marketing trend you should hop on board with.

Marketing 99

Marketing Blog Budgeting Article 99

Revenue Hub

OCTOBER 12, 2022

NB: This is an article from Amadeus. Beginning in the spring , we saw leisure demand surpass pre-pandemic levels globally with some markets reporting record-high reservation rates. With such positive indicators heading into 2023, how are you preparing to allocate your technology budget to tackle your greatest needs?

Budgeting 85

Budgeting Reservations Book Article 85

Revenue Hub

OCTOBER 20, 2023

Budget season is upon us, and around the world hotel owners and operators are buried deep in data trying to come up with 2024 performance numbers. NB: This is an article from Hotstats What unique challenges are hotels facing in the 2024 budgeting and planning process? HotStats reached out to global hotel leaders to find out.

Budgeting 97

Budgeting Travel and Tourism Pricing Article 97

Blue Magnet Interactive

OCTOBER 27, 2023

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. With a robust online strategy, hotels can tap into markets they never imagined accessing. Versatility: Digital marketing is diverse.

Budgeting 52

Budgeting Marketing Blog Book 52

Revenue Hub

MARCH 22, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

Marketing 82

Marketing Travel and Tourism Book Information 82

Revenue Hub

SEPTEMBER 27, 2023

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

Marketing 89

Marketing Guest Satisfaction Reservations Book 89

Revenue Hub

JANUARY 30, 2024

A commercial strategy platform uses data from revenue, sales and marketing to identify the correlating data trends to provide insight relevant to each discipline. Revenue, sales, and marketing have their own departmental goals that determine how they are evaluated. They want marketing to spend more during times of low demand.

Marketing 88

Marketing Pricing Article Budgeting 88

Revenue Hub

NOVEMBER 25, 2022

Hotel marketers are used to working on tight budgets and deadlines. NB: This is an article from Travelboom. The good news is that marketing in a recession is a lot like marketing in good times. These six strategies will help any hotel reduce costs, preserve its budget, and maximize RevPAR. #1

Marketing 78

Marketing Budgeting Article 78

Revenue Hub

JANUARY 18, 2024

NB: This is an article from Hotelchamp It’s a year where hotel marketers are reshaping their strategies to mirror the high-tech lifestyles of modern travellers. Dive into the biggest trends that are making waves in the dynamic world of hotel marketing this year. 91% of brands use video as a marketing tool.

Marketing 91

Marketing Budgeting Article Book 91

Revenue Hub

JANUARY 13, 2023

Digital marketing in the hotel and hospitality industry is now crucial in order to get your hotel noticed by both new and existing customers. This then begs the question, what is hotel digital marketing? NB: This is an article from Arise. How much does digital marketing for hotels cost? Average prices by service.

Marketing 86

Marketing Budgeting Pricing Book 86

Revenue Hub

APRIL 22, 2024

As you read this, you’re likely content with your hotel marketing and distribution strategy. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing’s purpose is to capture business that drives new and incremental bookings.

Budgeting 103

Budgeting Book Presentation Marketing 103

Revenue Hub

OCTOBER 25, 2023

NB: This is an article from Cogwheel Marketing , one of our Expert Partners This data is a valuable asset, and should be used to gain insights into customer behaviour and make better decisions about marketing campaigns and the customer journey. What Can You Do with Big Data for Digital Marketing?

Marketing 93

Marketing Article Budgeting 93

Revenue Hub

MARCH 6, 2024

Hey hotel marketers! Starting March 11, Google Ads is implementing a new policy that’s all about boosting your campaign’s budget efficiency. Why This Update Matters for Hoteliers For hotel marketers, this update is a wake-up call to review and refine your Google Ads strategy.

Budgeting 101

Budgeting Accounting Article Marketing 101

Revenue Hub

OCTOBER 4, 2023

NB: This is an article from three&six , one of our Expert Partners Google Ads , a pivotal platform in the hotel marketing toolkit, provides a variety of attribution models to help hotels understand how their ads contribute to bookings. They illuminate the interactions and marketing channels that shape a guest’s path to booking.

Marketing 85

Marketing Book Article Budgeting 85

Revenue Hub

JULY 10, 2023

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation? What are the benefits of hotel market segmentation? What are the most common hotel market segments?

Marketing 80

Marketing Special Events Book Article 80

Revenue Hub

JULY 4, 2023

These marketing tips will help. NB: This is an article from Book4Time Effective marketing is a crucial aspect of business success across all industries, including the hospitality and spa industry. Even for spas within larger organizations, like hotels or resorts, marketing budgets can be limited, if they exist at all.

Marketing 76

Marketing Workshop Book Budgeting 76

Revenue Hub

JANUARY 10, 2023

NB: This is an article from Lybra , one of our Expert Partners. Demand forecasting is also very useful for defining more targeted and effective marketing strategies allowing hotels to reach their target market effectively and increase bookings and revenue. Benefits of demand forecasting on hotel marketing strategy.

Marketing 73

Marketing Demo Budgeting Pricing 73

Modern Restaurant Management

FEBRUARY 1, 2022

So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? For Bigger Marketing Budgets, It’s About Doubling Down on Digital. And certainly, an area that’s ripe for marketers to reimagine. For Small Eateries, It’s About Focusing on Fundamentals. Bottom-line.

Marketing 197

Marketing Information Budgeting Article 197

Revenue Hub

MAY 1, 2024

Even if a bid isn’t won, it provides a great opportunity for hotels to showcase their facilities and services to industry professionals and implement marketing campaigns for future bids. Read the full article at Cloudbeds The post How to Navigate The RFP To Win More Group Business appeared first on Revenue Hub.

Events 95

Events Article Budgeting Reservations 95

Revenue Hub

MAY 2, 2024

NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date This follows on the heels of 1,842 hotel openings in 2022 and approximately 2,480 hotel openings in 2023. A handful of multi-brand conglomerates are now dominating the market across segments from luxury to budget. room supply.

Article 72

Article Pricing Marketing Budgeting 72

Revenue Hub

JULY 19, 2023

In the ever-evolving world of travel marketing, metasearch has emerged as a game-changing tool for hotel chains. NB: This is an article from RateGain It provides travelers with a platform to compare hotel prices and options, making it an essential resource for those who have narrowed down their travel plans and are ready to book.

Marketing 85

Marketing Book Pricing Information 85

Revenue Hub

MARCH 15, 2024

By understanding market trends, demand patterns, and competitor pricing strategies, hoteliers can adjust their pricing strategies in real time to attract more guests and maintain a competitive edge in the industry. Consider factors such as budget, the complexity of data analysis required, and the specific needs of your property.

Pricing 83

Pricing Budgeting Article Information 83

Revenue Hub

OCTOBER 5, 2023

Talking to past and future customers through email has always been easier, quicker, and more budget-friendly than other forms of marketing for businesses across different industries. NB: This is an article from Hotelchamp On average, businesses expect to get $42 back for every $1 they spend on hotel email marketing.

Marketing 62

Marketing Article Book Budgeting 62

Revenue Hub

FEBRUARY 16, 2023

Last week, in “Hotel Marketing in a Down Economy,” we shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. decrease YoY.

Marketing 81

Marketing Book Article Budgeting 81

Revenue Hub

NOVEMBER 15, 2022

Most people have probably heard the inspirational business mantra: NB: This is an article from Right Revenue , one of our Expert Partners. If your hotel is not currently considering including new technology in the 2023 budget, below are 5 things you may wish to consider – plus an added bonus: 1 reason NOT to adopt new technology.

Budgeting 52

Budgeting Guest Satisfaction Article Document 52

Revenue Hub

NOVEMBER 10, 2022

If you’re like the majority of independent hoteliers, you have a lean marketing budget. NB: This is an article from WebRezPro. Every marketing dollar matters and mistakes can be costly! Check out our list of seven hotel marketing mistakes you might be making—and how to fix ‘em! Neglecting SEO.

Marketing 74

Marketing Book Article Blog 74

Revenue Hub

SEPTEMBER 11, 2023

NB: This is an article from Parclane However, the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases, supply chain issues, and short lead times. Marketing Sherpa research shows that B2B data decays at a rate of 2.1%

Marketing 88

Marketing Events Catering Article 88

Revenue Hub

MARCH 14, 2024

NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date Furthermore, Google assured that those who paid for Google Ads will not be prioritized over those who don’t. This means that you can save a significant amount of money on marketing expenses while still attracting direct bookings.

Book 97

Book Budgeting Article Pricing 97

Revenue Hub

APRIL 29, 2024

NB: This is an article from Demand Calendar Subscribe to our weekly newsletter and stay up to date In this blog, we’ll explore CEOs’ top challenges and discuss ways to navigate these complexities successfully. This means addressing critical questions like: Are we on track to meet our budget, and what might derail our progress?

Article 84

Article Blog Budgeting Marketing 84

Revenue Hub

APRIL 19, 2024

As a revenue manager, you know that assessing your hotel’s performance is crucial to staying competitive in your market. Benchmarking is also a valuable tool to track your performance against internal key success metrics, such as your budget and forecast. But how do you know if you’re truly keeping up with the competition?

Pricing 97

Pricing Article Blog Budgeting 97