Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers. These clients seek value, reliability, and a partner that understands their complex travel and lodging requirements.

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Marketing Communication Article Catering 83

Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. This hotel marketing KPI tracks the average duration an online visitor spends on specific pages of your hotel website.

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Revenue Hub

MAY 16, 2023

As a hotelier, it is important to prioritise pre-arrival communication with your guests. NB: This is an article from Bookboost This is the time when you can set the tone for their entire stay, ensuring that they feel welcome and valued from the moment they book with you.

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Communication Information Customer Service Events 81

Revenue Hub

MARCH 22, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

Marketing 82

Marketing Travel and Tourism Book Information 82

Hospitality Net

APRIL 7, 2024

If you’re a regular reader of Cendyn’s informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements.

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Revenue Hub

OCTOBER 23, 2023

NB: This is an article from Revinate And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics , and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

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Revenue Hub

DECEMBER 6, 2023

Imagine a world where marketers have no creative constraints. A world where they can make the right offer at the right time for the right person – in a communication that feels like a cohesive whole, rather than like some disjointed Mad Libs concoction. NB: This is an article from McKinsey & Co.

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Marketing Article Customer Service Communication 88

Revenue Hub

SEPTEMBER 4, 2023

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. A CRM enables you to have all relevant data in one place, including contact information, preferences, booking history, and communication exchanges, by establishing a unified view of guest profiles.

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Marketing Communication Article Scheduling 94

Revenue Hub

OCTOBER 27, 2023

In the demanding world of hotel marketing, profitability (not revenue) is king. NB: This is an article from Direct Your Bookings However, paradoxically, there might be some hidden practices within your own marketing strategies that are, in reality, undermining your success. Many times, our campaigns simply state, “I exist too.”

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Marketing Article Book Communication 97

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

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Marketing Reservations Communication Customer Service 221

Les Roches

DECEMBER 28, 2022

Then a career in communications could be for you. A communications manager is a critical role and plays an important role in promoting an organization, its people, products, and services – both internally and externally — through expertly-designed and executed communications strategies. What is a communications manager?

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Communication Blog Customer Service Marketing 52

Revenue Hub

JUNE 12, 2023

NB: This is an article from Proven Partners One of the key elements of a successful hotel business is a strong digital marketing strategy. A well-developed digital marketing strategy can help hotels showcase their offerings, build their brand, and drive revenue. Why is it important to have a hotel digital marketing strategy?

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Marketing Article Accounting Blog 86

Les Roches

MARCH 6, 2024

This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. By understanding the fundamentals and the role of branding in driving business success, marketers can develop more impactful and cohesive strategies to elevate their brands in the eyes of consumers.

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Marketing Communication Brand Management Information 52

Revenue Hub

MAY 2, 2024

In today’s dynamic hospitality landscape, effective communication with hotel guests has become more crucial than ever. Leveraging mobile messaging platforms has emerged as a cornerstone strategy for hotels aiming to enhance guest experiences and streamline communication processes.

Guest Satisfaction 88

Guest Satisfaction Communication Article Information 88

Revenue Hub

APRIL 14, 2023

NB: This is an article from Net Affinity As we reported last week, things are looking up – travel rates are continuing to rise and so are hotel rates. Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success.

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Marketing Communication Document Article 64

Revenue Hub

NOVEMBER 29, 2022

When properly executed, email marketing for hotels opens a direct line of communication to past, present, and future guests, providing them timely, relevant information and offers – and increasing your direct bookings. NB: This is an article from Travelboom. Read rest of the article at Travelboom.

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Marketing Communication Article Book 86

Revenue Hub

AUGUST 2, 2023

The rapidly changing landscape of hotel marketing is reshaping the traditional 4Ps – Product, Price, Promotion, and Place. This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step. Conceived in the early 1960s by E.

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Marketing Pricing Article Blog 87

Modern Restaurant Management

FEBRUARY 28, 2020

Shake up your quick serve restaurant (QSR) and fast casual dining marketing response with voice response via smart speakers and voice assistants. This opens up a vast new way for both online and offline marketers to engage consumers, in turn driving up response and revenues. Opens up a New Market Among Sight-Challenged.

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Marketing Article Communication Information 168

Revenue Hub

JUNE 5, 2023

NB: This is an article from Daniel Diosi & Partners You’re about to spend thousands of dollars and naturally, you expect a great experience. Yet, research by the American Marketing Association shows that only 40% of hotel marketing materials accurately showcase these offerings.

Marketing 77

Marketing Guest Satisfaction Communication Book 77

Revenue Hub

AUGUST 10, 2023

Hyper-personalization, just like personalized marketing , takes into account a wide range of customer data, such as demographics, past purchase behavior, browsing history, social media interactions, and other relevant information. How Can Hotels Use Hyper-Personalization Marketing? Let me show you how.

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Marketing Article Accounting Communication 73

Revenue Hub

JUNE 30, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings. NB: This is an article from Staah While segmentation and personalization may sound daunting, they are essential for a successful email marketing campaign.

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Marketing Book Property Management Article 89

Les Roches

MAY 9, 2023

Communication is crucial in pretty much every walk of life. However, many people overlook business communication skills. Whenever you’re in a professional setting, it’s vital to make sure that you have the appropriate communication skills and tools to help you ensure that projects, planning, and meetings all go smoothly.

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Communication Hospitality Management Front of House Information 52

Revenue Hub

JANUARY 27, 2023

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. NB: This is an article from Fuel Travel A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests.

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Marketing Guest Satisfaction Property Management Article 83

Revenue Hub

FEBRUARY 3, 2023

Email marketing is just one of the many channels a hotel should use to drive revenue while at the same time nurturing existing clients, because, after all, the costs of acquiring a client is a lot higher than keeping a client. Once guests stay with you, you can send a welcome email and invite them to participate in other activities.

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Marketing Book Communication Article 61

Revenue Hub

APRIL 10, 2024

If you’re a regular reader of our informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements. So, you should be able to send them marketing emails with no problem, right? Email is only one piece of the overall marketing puzzle. Next, diversify.

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Communication Accounting Article Marketing 80

Modern Restaurant Management

DECEMBER 29, 2021

Savvy entrepreneurs understand that PR practitioners specialize in communication and have strong relationships with journalists and news outlets by continuously providing valuable content and sources for various news cycles. However, you need to provide thought leadership quotes and articles to get into mainstream media.

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Communication Article Budgeting Marketing 221

Revenue Hub

JUNE 26, 2023

NB: This is an article from Demand Calendar As the need for a place to stay is essential, potential customers are inclined to make a purchase. So if a hotel depends on travel reasons to the destination, which is the role of marketing and revenue management? This understanding forms the basis of all strategies.

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Marketing Pricing Article Communication 83

Revenue Hub

SEPTEMBER 11, 2023

NB: This is an article from Parclane However, the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases, supply chain issues, and short lead times. Marketing Sherpa research shows that B2B data decays at a rate of 2.1%

Marketing 88

Marketing Events Catering Article 88

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Marketing Communication Definition Budgeting 228

Revenue Hub

NOVEMBER 22, 2023

Welcome to the world of savvy hotel marketing where understanding and leveraging guest segmentation can transform your business! This article will take you through the essentials of customer segmentation and show you how to use this powerful tool to increase bookings significantly. Dive deep into the realm of hotel segmentation.

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Article Book Communication Marketing 99

Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. In this article, we’ll discuss why hotel marketing is an important part of hospitality management , the different hotel marketing strategies available.

Marketing 98

Marketing Events Hospitality Management Information 98

Revenue Hub

MAY 1, 2024

NB: This is an article from Cendyn , one of our Expert Partners Subscribe to our weekly newsletter and stay up to date A user-centered approach ensures that your website is intuitive, visually appealing, and provides the information and functionality that potential customers are seeking.

Book 84

Book Article Communication Marketing 84

Revenue Hub

MARCH 17, 2023

NB: This is an article from Amadeus This article will provide an overview of social media marketing for hotels, including how to get started, different strategies to use, and how to approach each specific platform. Subscribe to our weekly newsletter and stay up to date Why is social media marketing important to hoteliers?

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Marketing Article Book Information 52

Revenue Hub

SEPTEMBER 22, 2023

NB: This is an article from Agilysys While overbooking allows hotels to maximize revenue and occupancy rates, it can also lead to challenges and potential guest dissatisfaction. In this article, we will explore the concept of hotel overbooking, its benefits and drawbacks, and discuss whether hotels should engage in this practice.

Guest Satisfaction 85

Guest Satisfaction Reservations Communication Article 85

Revenue Hub

DECEMBER 15, 2022

Is your 2023 hotel marketing budget a little leaner than you’d like? NB: This is an article from 80 Days. Investing in your email marketing – again, Gen Z account for the highest percentage of transactions via email marketing to a hotel website, despite not accounting for the highest percentage of traffic.

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Marketing Accounting Book Article 83

Revenue Hub

JANUARY 10, 2024

NB: This is an article from TrustYou Through AI’s predictive analytics, hotels can gain valuable insights into guest preferences, behavior, and occupancy patterns. AI algorithms can analyze guest data, such as online reviews and booking history, to create personalized communication and marketing messages.

Communication 84

Communication Maintenance Article Customer Service 84

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening.

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Marketing Communication Information Budgeting 105