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Hotel Budgeting for Change (Part 1)

Revenue Hub

NB: This is an article from Global Asset Solutions This is no less true for budget season, although for many in the hotel sector, it can also come with a sense of foreboding. It will allow the Executive Team to build a budget with the ownership’s goal in mind. To have the budget approved by the ownership group straight away.

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Mastering Success: Zero-Based Budgeting for Hotels

Revenue Hub

NB: This is an article from Fairmas One powerful approach that has been gaining momentum is “Zero-Based Budgeting” (ZBB). In this blog, we’ll dive into the concept of Zero-Based Budgeting and how it can reshape the financial landscape of hotels. Implementing Zero-Based Budgeting 1.

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Transactional Marketing vs Relationship Marketing in Hotel Industry

Revenue Hub

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

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Where to Invest Your 2024 Hotel Marketing Budget: Strategies for an Unbeatable Online Presence

Blue Magnet Interactive

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. But where exactly should you channel your funds to maximize visibility and guest engagement? Versatility: Digital marketing is diverse.

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Leverage Personalization for More Cost Effective Direct Bookings

Revenue Hub

In our first article , we explored three effective steps to elevate your independent hotel’s online reputation, boosting the number of positive bookings to drive more direct bookings. NB: This is an article from Directful Now, let’s dive into the second part! When it comes to increasing direct bookings, guest satisfaction is key.

Book 102
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The Ever Evolving Roles and Marketing and Revenue Management

Revenue Hub

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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Create Your Digital Marketing Strategy Before Jumping Into Tactics

Revenue Hub

Guests in the pre-booking phase, either transient or group, have so many touchpoints throughout their journey, where do we, as marketers, start? Some hotels naturally excel in certain online ecosystems either due to location, guest satisfaction, or a great revenue management team. What market trends are at play?

Marketing 102