Good PR Drives Growth and Revenue

Everyone wants their company to thrive and beat the competition. Understanding the business of PR is paramount for success. Journalists need valuable content, pitches, unique soundbites, and trending topics. Companies must be responsive and be familiar with news cycles and trending topics. Yet, often, companies are busy working IN their business rather than ON their business. Many are focused on their immediate needs, such as keeping their clients happy, staying within budgets, and addressing daily challenges. However, creating a trajectory for future growth is imperative. Here are four ways PR helps drum up business. 

1.  Create the Right TeamPR is all about building brand awareness by getting your company in the news, exposing your product/service to potential clients, and cementing that you are a leader and expert in your field. Savvy entrepreneurs understand that PR practitioners specialize in communication and have strong relationships with journalists and news outlets by…