Revenue Hub

APRIL 19, 2024

In fact, email marketing has a 2x higher return than cold calling. However, it’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails recipients receive daily. Personalization is the cornerstone of effective email communication.

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eHotelier

JUNE 18, 2023

the world's leading membership and leisure travel company, announced today that Amandine Robin will join the company as Chief Brand and Communications Officer, serving on the company's Executive Committee. Travel + Leisure Co., In this new role, Ms.

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eHotelier

MARCH 13, 2024

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

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Revenue Hub

JANUARY 15, 2024

But great customer service wouldn’t exist without great guest communication. NB: This is an article from Canary Technologies A well-written hotel email template, ready to customize at a moment’s notice, helps you improve communication with guests, stay on brand and respond faster.

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Modern Restaurant Management

OCTOBER 20, 2022

The key to providing outstanding customer service is ultimately through coherent communication, as adequate English language competency is essential for ensuring a positive guest experience. A virtual English language speaking coach can empower workforces with confidence and native-like proficiency to produce coherent communication.

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Hospitality Net

DECEMBER 4, 2023

Nobu Hotel Atlanta, the epitome of luxury lifestyle accommodations nestled in the vibrant heart of Buckhead, today announced they’ve hired Resonate, an esteemed boutique marketing communications firm as their agency of record.

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Revenue Hub

DECEMBER 7, 2023

Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. Many hotels miss the important piece that booking engines play in their communication puzzle. Surprisingly, this wasn’t too long ago! It’s high-octane hospitality!

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Hotel Owner

APRIL 2, 2024

Virgin Hotels Collection, the parent company of Virgin Hotels and Virgin Limited Edition, has announced the appointment of Naomi Moreno-Melgar as the new global director of communications. She brings to this combined new role over 25 years of experience in PR and communications at global brands including IHG, Travelopia, Asahi and Peroni.

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Horizon Hospitality

MARCH 19, 2024

However, this commitment to tradition shouldn’t extend to your marketing tactics. To attract new demographics and engage existing members, your club should keep its communications and messaging fresh. Not sure if your country club marketing is falling behind? Contact our recruiting team to find out how!

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Hospitality Net

OCTOBER 3, 2023

In a year that started heavily impacted by the pandemic, destination travel marketing became more prevalent, especially highlighting the ecotourism trend of sustainable and responsible travel. The focus area of recruitment brought us entries that pushed the envelope creatively.

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Revenue Hub

NOVEMBER 17, 2023

If you think guest messaging is the way of the future when it comes to hotel communications, you’d be wrong. As more and more people rely on their smartphones for daily tasks, the way they communicate has shifted as well. It’s already here. Approximately 8.4 trillion text messages were sent globally in 2022.

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Modern Restaurant Management

JUNE 22, 2020

With six times the engagement of email, text messaging is revolutionizing the marketing strategies of QSR, fast food, and dine-in restaurants. Text marketing offers unique and exciting approaches to generate peak engagement and ultimately drive more successful campaigns. Timing Is Everything.

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Modern Restaurant Management

OCTOBER 28, 2021

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

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Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. We explore the role of SMS marketing in the hospitality sector, highlighting its significance as a direct and personal communication channel.

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MEWS

JANUARY 30, 2023

Despite all the attention social media and mobile marketing gets, direct - or hotel email marketing - remains the most powerful digital marketing method. Table of contents What is hotel email marketing? Whatever your goal is, this is without a doubt a must when it comes to marketing strategies.

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Revenue Hub

APRIL 29, 2024

Your marketing presence has to be not only mobile friendly , it has to be mobile savvy to attract guests and stay on top of the competition. SMS Marketing As of 2019, text messages achieved a 98 percent open rate, with emails lagging behind at 20 percent. None of this means you should forget about email marketing entirely though.

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Marketing Book Article Information 90

Revfine

NOVEMBER 6, 2023

Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. appeared first on Revfine.com.

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Communication Marketing 97

Revenue Hub

MAY 16, 2023

As a hotelier, it is important to prioritise pre-arrival communication with your guests. Pre-arrival communication can also help you to anticipate and address any concerns or issues your guests may have, making their stay as smooth and enjoyable as possible. What channels of communication can you use in your pre-arrival communication?‍

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Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. NB: This is an article from Upmail Subscribe to our weekly newsletter and stay up to date The power of market segmentation is essential in proposal creation, where resonating with a specific audience can make or break a booking.

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Marketing Events Book Document 101

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers. These clients seek value, reliability, and a partner that understands their complex travel and lodging requirements.

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Marketing Communication Article Catering 85

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022?

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eHotelier

MARCH 9, 2023

First Hospitality, a national hotel operating and development company, announces the appointment of Christina Santarelli-Foster to vice president of marketing. Santarelli-Foster brings more than 15 years of expertise in strategic marketing, communications, and brand strategy to this position.

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Hotel Owner

JANUARY 9, 2024

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. In her role, Whittemore will work alongside the BID’s executive team to help facilitate the strategic decision-making process.

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Marketing Communication Brand Management 98

Modern Restaurant Management

OCTOBER 23, 2020

Start with The Basics of Communication. Often when it comes to customer communication, it is not about what you say but how you say. Body language and facial expressions can communicate what a person is feeling. Once your employees understand what to communicate and how to communicate, it is time to practice!

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Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. This hotel marketing KPI tracks the average duration an online visitor spends on specific pages of your hotel website.

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Marketing Communication Book Article 81

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

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Modern Restaurant Management

MARCH 24, 2020

In a time of such uncertainty where restaurants are experiencing mandated shutdowns in cities and states across the country and the industry is facing a loss of $225 billion as a result, according to the National Restaurant Association, it is more important than ever for brands to engage and communicate with their customers effectively.

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Communication Information Accounting Marketing 168

Modern Restaurant Management

FEBRUARY 2, 2021

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks crisis communications with Dave Poston and Megan Paquin, CEO and VP of Poston Communications, respectively. “Crisis communication is now way beyond the regular problems restaurants faced.

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Les Roches

DECEMBER 28, 2022

Then a career in communications could be for you. A communications manager is a critical role and plays an important role in promoting an organization, its people, products, and services – both internally and externally — through expertly-designed and executed communications strategies. What is a communications manager?

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Communication Blog Customer Service Marketing 52

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

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STAAH

MAY 7, 2024

In this regard, having a solid marketing mix in place is crucial. This flexibility allows you to meet guests’ expectations while ensuring your prices remain competitive in today’s digital market. Establishing a marketing database through guest sign-ups enables personalized communication.

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Marketing Guest Satisfaction Banquet Operations Book 52

Hospitality Net

JANUARY 9, 2024

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests. There’s been a lot of buzz over the past few years about the explosion of big data.

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Modern Restaurant Management

SEPTEMBER 3, 2021

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works. A Few Caveats.

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Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

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Hotel Owner

SEPTEMBER 5, 2023

Adagio has announced the appointment of Virginie Barboux as senior vice-president of customers and marketing. Barboux will specifically take charge of management of the communication, marketing, customer experience, CSR and design functions of the company.

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Modern Restaurant Management

OCTOBER 11, 2021

By focusing on niche marketing , your restaurant will flourish. What is Niche Marketing? Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market.

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