Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Les Roches

DECEMBER 28, 2022

Then a career in communications could be for you. A communications manager is a critical role and plays an important role in promoting an organization, its people, products, and services – both internally and externally — through expertly-designed and executed communications strategies. What is a communications manager?

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Revenue Hub

JUNE 12, 2023

NB: This is an article from Proven Partners One of the key elements of a successful hotel business is a strong digital marketing strategy. A well-developed digital marketing strategy can help hotels showcase their offerings, build their brand, and drive revenue. Why is it important to have a hotel digital marketing strategy?

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STAAH

JULY 18, 2023

Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs? Sign-up to a new account once installed. You can create a new account or login using your existing Facebook or Instagram credentials. What is Threads? How to set up Threads?

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Horizon Hospitality

JANUARY 17, 2023

Here is what can happen when a company forgets to account for the candidate’s interview experience: Ghosting Will Plague Hiring Managers. Candidates have more leverage than usual in the hospitality hiring market. Keep communication timely, provide honest and productive feedback, and keep past applications organized.

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Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. Social Media Platforms Make sure you are granted access to any existing social media accounts.

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Revenue Hub

APRIL 10, 2024

If you’re a regular reader of our informational articles on hospitality marketing, chances are you caught our previous piece on Gmail and Yahoo’s new sender requirements. So, you should be able to send them marketing emails with no problem, right? Email is only one piece of the overall marketing puzzle. Next, diversify.

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Revenue Hub

DECEMBER 15, 2022

Is your 2023 hotel marketing budget a little leaner than you’d like? Investing in your SEO (Search Engine Optimisation) – our research suggests that Gen Z and Millennials account for the highest percentages of organic traffic to a hotel website – but they don’t always convert as highly.

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Revenue Hub

AUGUST 10, 2023

Hyper-personalization, just like personalized marketing , takes into account a wide range of customer data, such as demographics, past purchase behavior, browsing history, social media interactions, and other relevant information. How Can Hotels Use Hyper-Personalization Marketing? Let me show you how.

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Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improved communication.

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Modern Restaurant Management

FEBRUARY 18, 2020

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Crisp and sharp. Attracting New Customers. Out-Of-Home.

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Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. In this article, we’ll discuss why hotel marketing is an important part of hospitality management , the different hotel marketing strategies available.

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Modern Restaurant Management

JUNE 12, 2023

They also value restaurants that support local communities through various programs, such as providing meals to the less fortunate or sponsoring local events. Communicating Your Brand Purpose Communicating your brand purpose can significantly increase your restaurant’s appeal to Gen Z customers.

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Les Roches

OCTOBER 30, 2023

If you’re looking for a career path in the hospitality industry that’s full of challenges and variety, you may have considered event marketing. An Event marketing manager plays a pivotal role in the success of a wide range of events, requiring the right blend of skills and knowledge to excel in this field.

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7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. It also rarely recommends or features a business account that is far from the customer or closed at that time. You can create your Google My Business account here. Google My Business.

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Hotel Business

APRIL 1, 2024

We are launching the CoralTree Residence Collection because we recognized an opportunity in the market,” said Tom Luersen, president, CoralTree Hospitality. With our company’s deep roots in vacation rental management, we knew we’d be able to meet the demand and provide customized and enhanced support in this space.

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Hotel Business

MAY 2, 2024

Bollinger – assistant VP, debt capital markets Allison Frazier – VP, revenue management Sean E. Atkinson – controller Eugene Barber III – assistant VP, construction and design Zachary T.

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Les Roches

JANUARY 12, 2024

This guide provide­s valuable insights and tips on digital marketing techniques that are effective and spe­cifically designed for the hospitality se­ctor. Whatever your dream career in hospitality is, knowing these marketing strategies is a great way to get ahead and ensure success.

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Les Roches

JANUARY 8, 2024

This is personalized marketing at work. In this guide, we’ll uncover the essence of personalized marketing, its influence on customer behavior and how harnessing its power can enhance business outcomes. What is personalized marketing? You may have also noticed product suggestions that match your interests.

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Hotel Owner

MARCH 25, 2024

By conducting a thorough market analysis and a SWOT assessment, hotel owners can identify areas for improvement and define specific, achievable goals. Whether the aim is to modernise facilities, reposition the hotel in the market, or enhance accessibility, clarity in objectives guides decision-making throughout the project lifecycle.

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7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

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Revenue Hub

SEPTEMBER 22, 2023

It requires efficient communication and coordination among various hotel departments. The decision to engage in overbooking depends on various factors, including the hotel’s market segment, historical data on no-shows and cancellations, guest demographics, and risk tolerance. Should Hotels Engage in Overbooking?

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EATER

DECEMBER 21, 2020

But as an employee on the receiving end of that rage, the book fails to account for trauma he caused me. Chang writes that he doesn’t remember the specific incident, but concedes that, apart from a few details, the account is “accurate and could have been written about almost any night I was working service.”. He does not answer.

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Modern Restaurant Management

NOVEMBER 24, 2020

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. It’s a good time to make sure you’re accounting for potential effects of the pandemic as you create next year’s budget.

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STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. 7) Share it on Social Media Accounts. Social media marketing is another key to a great video marketing strategy these days. Hotels need to market themselves using good video editing and quality.

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Hotel Owner

JANUARY 31, 2023

Sustainability is seen as crucial to the success of businesses across industries, but there is scepticism about who is telling the truth and being ethical, accountable and transparent. In the past decade, consumer consciousness and worldwide concern have increased in tandem with the growing severity of the climate crisis.

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The Restaurant Times

DECEMBER 26, 2020

Marketing automation is an ideal way of achieving your restaurant’s marketing efforts quickly, creating a loyal customer base and a robust online presence for your restaurant. When appropriately implemented, restaurant marketing automation helps in setting timely communications. Brand Level Marketing .

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Revenue Hub

JUNE 28, 2023

Ability to leverage marketing automation Engage accounts and guests with the right interactions throughout their entire journey using automated journeys, segmentation and dynamic content that powers relevant and personalized experiences. Build and create journeys to automate the full campaign lifecycle.

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Blue Magnet Interactive

DECEMBER 20, 2023

The Power of Strategic Marketing in the Hotel Industry In the fast-evolving landscape of the hospitality industry, hotels find themselves navigating through a digital realm where competition is fierce, and every click matters. Welcome to the era where strategic marketing is not just an option but a necessity. throughout the year.

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Modern Restaurant Management

JANUARY 21, 2022

. “When you hear the word community, you think of the people, places, and experiences that make your town feel like home," said Tia Mattson, Executive Vice President, Marketing + Communications, National Restaurant Association. 'By

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Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Which is best for your business? Telemarketing.

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Hotel Business

JANUARY 25, 2024

Though 2023 proved to be a challenging year for commercial real estate, marked by geopolitical tensions and capital market dislocation, the lodging industry demonstrated resilience, with RevPAR achieving a full recovery and surpassing 2019 levels by 12%.

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Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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STAAH

OCTOBER 11, 2022

Well, one way is by using video marketing. If so, then this video marketing idea is for you. Hotels need to market themselves using video. Video marketing is a great way to reach new customers and build brand awareness. Share it on Social Media Accounts. So how do you do that? Share Behind The Scene Footage.

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eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. To put it simply, hyper-personalized marketing for hotels involves delivering highly tailored and individualized experiences to customers and goes beyond traditional personalization techniques.

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Revenue Hub

MARCH 4, 2024

NB: This is an article from Bookboost Subscribe to our weekly newsletter and stay up to date However, it comes with a price: they charge commission fees that can significantly cut into hotels’ profits, they reduce the amount of data available for the properties and interrupt the direct communication needed to foster loyalty.

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