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Franchisee Success in a Murky Economy Depends on Cloud Accounting

Modern Restaurant Management

With restaurants historically one of the first places consumers cut spending in the recession-type environment we could be heading into, this market will impact franchises in unique ways, such as: Fluctuating costs of goods : As US food suppliers warn prices will keep climbing, consumers will feel the pain as that cost trickles down.

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Everything you need to know about marketing your hospitality business

Hospitality Magazine

You want your venue to go the distance — here are some tips to kickstart your marketing strategy this year. If you’re working with a PR agency, put together a list of publications you’d like to be featured in and have an account manager pitch to editorial teams with information about your venue as well as an invitation to come in.

Marketing 246
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Marketing Strategies for Restaurants – Weighing the Pros and Cons of User Generated Content

Horizon Hospitality

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

Marketing 130
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5 Effective Ways to Use Facebook Ads for Account-Based Marketing

Social Hospitality

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

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5 Effective Ways to Use Facebook Ads for Account-Based Marketing

Social Hospitality

Facebook is one of the most popular social media platforms out there, and a fantastic platform marketers can use to target content for a defined audience. Are you familiar with account-based marketing (ABM)? ABM involves using personalized campaigns designed to target specific accounts within a market.

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Mailbox providers retiring inactive accounts and what it means for hotel marketers

Hospitality Net

Mailbox providers (MBP) such as Google, Yahoo, and others are retiring inactive accounts, a move that benefits them by reducing storage costs and freeing up desirable accounts and email addresses. Google recently made headlines with its announcement that accounts inactive for 2 years will be retired, starting as early as December 2023.

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Three Reasons to Outsource Your Restaurant’s Accounting Services

Modern Restaurant Management

As a business owner or franchisee in the restaurant industry, accounting can be one of the biggest headaches you face. Even for the most seasoned, well-rounded restaurateurs, restaurant accounting is often a complex and intimidating new world. Shouldn’t your accounting be, too? Cloud Computing and Automation.