Modern Restaurant Management

JUNE 20, 2023

One way to do this is by building social proof. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. How do you build social proof for your restaurant business? How do you build social proof for your restaurant business? Here are four strategies: 1.

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Modern Restaurant Management

AUGUST 31, 2023

It's important to have a restaurant public relations (PR) strategy in place. Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. The ultimate result? An increase in sales.

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Revenue Hub

SEPTEMBER 1, 2023

First, let’s leave behind the idea that social media is exclusively for teenagers, or for boring people who don’t know how to spend their time. NB: This is an article from Mews With over a billion active users, TikTok is growing rapidly and is currently the most popular social platform. And the best thing about all of this?

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Modern Restaurant Management

OCTOBER 1, 2022

It combines different online and offline strategies to promote a restaurant and increase orders. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. SEO (search engine optimization) covers strategies to improve the website positions in search results. Communicate with Customers on Social Media.

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Revenue Hub

NOVEMBER 9, 2023

The luxury sector thrives owing to its distinctive capacity to proffer not merely products, but also experiences and emotions. Unveiling the psychology of luxury: A look inside consumer behavior Owning a luxury product is not just a purchase; it’s an event, an emotional experience.

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Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Perhaps you sponsor the little league team, partner with a community organization, or host special events.

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Hotel Business

FEBRUARY 7, 2024

Hosted at the Renaissance Nashville Hotel, the event draws leaders in the hospitality industry from all over the world. Over the three-day conference, attendees will discuss strategy, share insights on emerging trends and get to know their peers in a lively, encouraging environment. 15 – 17.

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InnQuest

FEBRUARY 3, 2023

An effective strategy that can help is to upsell additional services or products relevant to customers. Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue. Room upgrades are a common upsell strategy because guests have already decided to stay at your hotel.

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Boutique Hotel News

NOVEMBER 14, 2022

When my colleague George Sell attended the in-person event in 2019, sustainability had dominated the agenda. Whilst occasionally referred to this time round, content mainly focussed on the different strategies to navigate a bumpy road ahead. . 67 per cent of users are over the age of 25, and #Travel reaches more than 94.4

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Social Hospitality

AUGUST 9, 2023

We’re going to dive into ways you can gather data efficiently to elevate your marketing strategies. Rather than relying solely on individual perspectives and experiences, your team can use data to make marketing decisions more productive and seamless. Get notifications, like the top products and content they’re interacting with.

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Les Roches

OCTOBER 30, 2023

If you’re looking for a career path in the hospitality industry that’s full of challenges and variety, you may have considered event marketing. The event industry is a growing and dynamic field, so it can be a highly rewarding option when looking at hospitality careers.

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Social Hospitality

FEBRUARY 26, 2024

Discover the intricacies of the Metaverse and explore strategies for digital marketers to thrive in this dynamic environment in 2024 and beyond. From socializing in virtual worlds to conducting business meetings and shopping experiences, the Metaverse offers a ton of possibilities limited only by imagination. The Metaverse: What is it?

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The Restaurant Times

DECEMBER 17, 2021

Cafes and coffee shops across the world are discovering the power of social media. While most coffee shops do not actively use social media channels to promote their business, it’s the best way! Yes, your social media coffee shop promotions can have a huge impact on bottom-line revenues. Bring The Spotlight On Coffee Products.

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Modern Restaurant Management

MAY 26, 2023

Emotional intelligence is key to any marketing strategy. Egregious and extreme cases of brands being emotionally “tone dead” can cause a brand to be publicly “flamed” on social media and elsewhere. Cite as many user benefits as possible to make an unequivocal case as to why your solution is THE solution.

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Boutique Hotel News

DECEMBER 20, 2022

Platforms such as Facebook, Instagram and TikTok have rolled out eCommerce strategies including live shopping, product tags and links, to make the shopping experience simple and convenient. Deploying the right technology is integral for a robust eCommerce strategy. CRM spotlight.

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Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know who you want to reach with your products or services, as well as what those folks’ preferences, needs, and behaviors are. These events encourage customers to shop and promote sales.

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Modern Restaurant Management

MAY 21, 2021

Major social media networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.

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Revenue Hub

AUGUST 31, 2023

Digital marketing is a piece that cannot miss in any hotel marketing strategy. This can be done by collecting data on past guests, website visitors, and social media followers. This can be done through sponsored posts, product reviews, or event partnerships.

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Modern Restaurant Management

JULY 13, 2022

Repeat customers help to maintain business continuity, share feedback by word of mouth, and reviews (think Yelp, Google Maps, social media), ultimately helping create free marketing through their positive experiences. A critical driver of growth for restaurants is word-of-mouth.

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Social Hospitality

SEPTEMBER 10, 2023

In the US alone, marketers spend $23 billion on tech like social apps, CRMs, and email marketing platforms. These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Social Media Management : Social sites are increasingly lucrative.

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Smart Brief Hospitality

MARCH 10, 2024

Talk to your suppliers and collaborate with them to develop roadmaps that align with your company’s strategy and goals. Intellectual property – be careful of what you put into ChatGPT, Bard, and other AI products. What are you most excited about for this year’s HITEC event? Be as flexible as possible.

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SiteMinder

NOVEMBER 16, 2023

A hotel meeting room is a dedicated space within a hotel, specifically designed to host various events, from corporate meetings and workshops to private gatherings and seminars. Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers.

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Revenue Hub

OCTOBER 17, 2023

Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales. Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours. Imagine if a hotel only made money from renting rooms.

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Modern Restaurant Management

SEPTEMBER 21, 2023

” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area. Optimize Content for Local Keywords : Use keywords relevant to your location and your products or services. Why Is Local SEO Important?

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SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. These events range from elegant corporate conferences to vibrant weddings, each offering a unique atmosphere and a multitude of opportunities. Events are a never-ending marketing opportunity and a major source of tourism.

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Les Roches

MARCH 6, 2024

A brand is more than just a logo or a product; it’s the essence of what a company stands for and how it is perceived by its audience. Brand strategy is all about shaping these perceptions and building connections with consumers. It includes the overall guest experience, brand positioning and reputation management.

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Modern Restaurant Management

DECEMBER 28, 2020

Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. That also applies to the event space itself. People will not want to be elbow-to-elbow at events like they used to, meaning they will either need to opt for a larger event space or a smaller number of guests.

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Restaurant Engine

OCTOBER 11, 2023

Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. 1: Regularly Share Reviews on Social Media One of the best ways to leverage reviews to boost your online following is to post them regularly on your social media accounts. But once you have great reviews, what do you do with them?

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Les Roches

FEBRUARY 21, 2024

Step into the­ future of event planning, whe­re technology developments in the hospitality industry play a crucial role in cre­ating extraordinary experie­nces and event technology have a profound impact on confe­rences and eve­nt management. What is event technology?

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Revenue Hub

SEPTEMBER 5, 2023

Subscribe to our weekly newsletter and stay up to date This is why ancillary revenue is nearly always part of a successful revenue management strategy that produces consistent year-on-year results, avoiding stagnation. Large or small, hoteliers can take inspiration from the below examples to build their own strategy.

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Revenue Hub

JULY 17, 2023

NB: This is an article from Demand Calendar They are the driving force behind room bookings, event sales, and the establishment of profitable relationships with corporate clients, travel agents, and tour operators. Digital Marketing and Social Media : These can be effective tools for reaching a large audience relatively cheaply.

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Les Roches

OCTOBER 10, 2023

A marketing manager would also be responsible for implementing marketing strategies across different channels. Digital marketing includes roles such as: Social media manager: a kind of digital marketing specialist who manages online marketing through social media channels.

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Social Hospitality

JUNE 9, 2023

Let’s explore the concept of experiential marketing, its benefits, and highlight some brands that have successfully implemented this strategy. Successful Examples of Experiential Marketing Red Bull’s Stratos Space Jump: Red Bull’s Stratos Space Jump was a groundbreaking event that captured the world’s attention.

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Social Hospitality

JUNE 9, 2023

Let’s explore the concept of experiential marketing, its benefits, and highlight some brands that have successfully implemented this strategy. Successful Examples of Experiential Marketing Red Bull’s Stratos Space Jump: Red Bull’s Stratos Space Jump was a groundbreaking event that captured the world’s attention.

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The Restaurant Times

NOVEMBER 17, 2022

However, studies have found that among the reasons for patronizing pop-ups, one of the reasons is to find new and unique products (39%), to shop locally (36 percent) and to benefit from great prices (34 percent). pop-up restaurant at a bar, make a specific and branded menu just for the event. For example, if you are hosting your .

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Les Roches

DECEMBER 28, 2022

A communications manager is a critical role and plays an important role in promoting an organization, its people, products, and services – both internally and externally — through expertly-designed and executed communications strategies. It’s a varied and challenging profession, but a rewarding one with a lot to offer. Advertising.

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Social Hospitality

APRIL 4, 2023

Every social media manager dreads when a negative comment or review appears on one of their brand’s social media accounts. But over time, we learned effective strategies for managing these situations. This post will guide you through the best practices for managing social media crises.

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