Remove Hospitality Net
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Unleashing the Power of AI for Smarter Hotel Marketing

Revenue Hub

In today’s competitive hospitality landscape, hoteliers are constantly seeking ways to stand out and attract guests. While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI).

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Hospitality Net Podcast Series: WEB3 in Travel #2

Hospitality Net

In this episode, host Simone Puorto sits down with AljoĊĦa Ota, the Director for the Italian market at the Slovenian Tourist Board. This captivating conversation provides a deep dive into the innovative convergence of NFTs and destination marketing, so be sure not to miss it!

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The Opportunity Cost of Metasearch

Revenue Hub

As you read this, you’re likely content with your hotel marketing and distribution strategy. For too long, the hospitality industry has managed marketing with an emphasis on the expense side of the ledger. Marketing’s purpose is to capture business that drives new and incremental bookings.

Budgeting 104
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A Content Marketing Refresh for Independent Hotels

Revenue Hub

NB: This is an article from Net Affinity As we reported last week, things are looking up – travel rates are continuing to rise and so are hotel rates. According to new findings from Hotstats and RSM UK , the performance of the UK hotels sector was better than expected in February and is outperforming the rest of the hospitality sector.

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Ashford Trust sells Georgia Hampton Inn for $8.1M

Hotel Business

Ashford Hospitality Trust Inc. The sale price represented a 6% capitalization rate on trailing 12-month net operating income through March. All of the net proceeds from the sale will be used for general corporate purposes including paying down the company’s strategic financing. million ($95,300 per key).

Pricing 69
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Evolving Past ROAS as the Primary Marketing KPI

Hospitality Net

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

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Fewer global markets recording RevPAR growth, Japan a big exception

Hospitality Net

STR’s global "bubble chart" update for the four weeks ending 6 April 2024 shows 60% of markets with year-over-year growth in revenue per available room (RevPAR). That volume was noticeably less than the 77% of markets with growth in our last update, showing more of the world has reached a normalization period.