eHotelier

APRIL 15, 2024

Microhire, the leading Australian-owned supplier of audio-visual and event staging services has appointed Susan Hamilton as Director of Sales and Marketing.

Marketing 130

Marketing Events 130

InnQuest

JULY 26, 2023

In today’s highly competitive hospitality industry, effective destination marketing plays a crucial role in attracting guests to hotels. With the rise of online travel platforms and social media, hotels must employ strategic marketing tactics to stand out from the crowd. Firstly, What is Destination Marketing?

Marketing 223

Marketing Travel and Tourism Book Blog 223

eHotelier

OCTOBER 31, 2023

Find the strategies, tools, and best practices that empower hotels to engage and convert guests effectively through mobile channels, from mobile apps to SMS marketing, ultimately driving bookings and enhancing guest experiences.

Marketing 264

Marketing Book 264

eHotelier

JANUARY 24, 2024

How can you capture demand when your hotel is no longer the hot new thing on the market? How can you compete with newer properties and their aggressive sales and marketing tactics?

Marketing 279

Marketing Pricing 279

eHotelier

FEBRUARY 22, 2023

Here are recommendations to help hotels effectively implement total revenue management using market segmentation strategies to improve their overall performance and maximize their revenue and profitability.

Marketing 306

Marketing 306

eHotelier

NOVEMBER 12, 2023

The impact of holiday posts on B2B hospitality companies: LinkedIn marketing insights - Insights - Insights Unless you have something unique or can use engaging photographs of people to boost interaction, here's why it might be best to refrain.

Marketing 306

Marketing 306

eHotelier

MARCH 13, 2024

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

Marketing 130

Marketing Communication Brand Management 130

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Uncategorised - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 246

Marketing 246

Horizon Hospitality

APRIL 15, 2024

User Generated Content (UGC), which is anything that a customer shares about a brand on social media, seems to be a marketing golden ticket for restaurants. However, before chasing after this highly sought-after marketing content, the pros and cons must be weighed to avoid any severe marketing missteps.

Marketing 130

Marketing Budgeting Accounting 130

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Insights - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 245

Marketing 245

eHotelier

APRIL 8, 2024

Highly experienced sales and marketing professional Kristy Williams has been appointed as Director of Sales & Marketing for the newly rebranded Cairns Harbourside Hotel in tropical north Queensland.

Marketing 130

Marketing 130

Horizon Hospitality

FEBRUARY 7, 2023

Here are how hotels and their properties can use emotional marketing to turn the new generation of travelers into loyal guests: Make it Personal Feature stories like emotionally moving guest experiences or highlight a long-time employee to connect consumers to the property on a personal level before they even book. Contact us to learn how!

Marketing 246

Marketing Information Book 246

eHotelier

FEBRUARY 7, 2024

Let's look at four ways to use ChatGPT4 in travel marketing. We are now beginning to understand how to integrate generative AI into our daily lives to be more productive.

Marketing 246

Marketing 246

eHotelier

MAY 1, 2023

Here is a closer look at how generative AI will impact travel marketing along with examples of its potential applications in hotels, destinations, restaurants, cruise companies and airlines.

Marketing 305

Marketing 305

Hospitality Magazine

NOVEMBER 13, 2023

The latest venue from Brick Lane Brewing is slated to open at Melbourne’s Queen Victoria Market on 29 November. Located in the former Mercat Cross Hotel site, Brick Lane Market is set to span across a 150-seat terrace, 120-seat dining room, and 16-seat private dining space. ” Carmen Zammit. “The ” Carmen Zammit.

Marketing 130

Marketing Magazine 130

InnQuest

MAY 9, 2023

Email marketing has become an increasingly important tool for hotels to promote their services and attract customers. With the ability to reach potential customers directly and effectively, email marketing can be an essential part of any hotel’s marketing strategy.

Marketing 222

Marketing Book Events Blog 222

Modern Restaurant Management

MARCH 20, 2024

In this episode of the Making Dough Show, they discuss the ways AI can be used in restaurant management from crafting email marketing campaigns to creating seasonal menus,, social media content creation, inventory management, and competitor analysis, analyze customer feedback, and more.

Marketing 106

Marketing 106

eHotelier

APRIL 1, 2024

With a leading position in the industry, IHG anticipates trends in the tourism market and guest needs. This initiative further bolsters the revival of the business travel market and showcases IHG's robust expansion across Greater China region.

Travel and Tourism 130

Travel and Tourism Marketing 130

Soft Inn

MAY 25, 2023

While marketing strategies can be too costly, I am here to help you explore inexpensive yet effective ways to promote your hotel business out there. In today's digital era, having a strong online presence is essential for any hotel business.

Marketing 246

Marketing Blog Book 246

Revenue Hub

APRIL 23, 2024

Welcome to talk about something you all use but might not always think of as a marketing superstar – WhatsApp! In this article, we’re going to show you how real businesses are using WhatsApp to make their mark in the big, wide world of marketing. Hey there, folks! We’ve all been there.

Marketing 67

Marketing Reservations Article Events 67

Modern Restaurant Management

OCTOBER 23, 2023

With the fierce competition in the food industry, a well-thought-out pre-launch marketing strategy is crucial to ensure your restaurant gets the attention it deserves. In fact, Influencer Marketing Hu b stated that businesses are making $5.78 in earned media value for every $1 spent on influencer marketing.

Marketing 199

Marketing Information Events Accounting 199

Hospitality Net

APRIL 16, 2024

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

Marketing 96

Marketing 96

Revenue Hub

MARCH 4, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Peak performance is achieved through ongoing maintenance and care.

Marketing 92

Marketing Budgeting Maintenance Article 92

Revenue Hub

MARCH 12, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. What Is Experiential Marketing? This marketing style is known as event, engagement, on-ground, and live marketing.

Marketing 87

Marketing Concierge Article Events 87

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers. These clients seek value, reliability, and a partner that understands their complex travel and lodging requirements.

Marketing 82

Marketing Communication Article Catering 82

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022? Optimize the Website for Search and Usability.

Marketing 199

Marketing Budgeting Communication Information 199

Hotel Management Network

APRIL 16, 2024

Best Western Hotels is banking on mixed marketing and is using machine learning to understand how platforms reach customers. The post At least seven channels in Best Western’s marketing mix appeared first on Hotel Management Network.

Marketing 97

Marketing 97

Revenue Hub

APRIL 15, 2024

At the heart of a successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint and driving direct bookings. Recognizing and nurturing these stages within your digital marketing approach is pivotal.

Book 90

Book Marketing Guest Retention Article 90

SAS

APRIL 15, 2024

Adopting generative AI in marketing: strategies from a CMO was published on SAS Voices by Jenn Chase According to a McKinsey report, “Generative AI could add the equivalent of $2.6 trillion to $4.4 trillion annually… by comparison, the United Kingdom’s entire GDP in 2021 was $3.1 trillion.” [.]

Marketing 100

Marketing 100

Revenue Hub

APRIL 19, 2024

While hotel marketing tools such as organic content, social media posts, and email campaigns contribute to generating interest in a property, they fall short in pinpointing the precise moment when a potential guest is prepared to make a reservation. The above only accounts for one fraction of the space that metasearch systems encompass.

Marketing 87

Marketing Book Article Reservations 87

Hospitality Net

FEBRUARY 22, 2024

The analysis also highlights investment trends and future challenges, including concerns about over-tourism and evolving market dynamics. Despite setbacks, Florence witnessed a remarkable recovery, notably in 2023, with record-breaking Revenue Per Available Room (RevPAR).

Marketing 98

Marketing Article 98

Modern Restaurant Management

SEPTEMBER 7, 2023

The Millennial generation is a force to be reckoned with, not only in the housing market but also in the dining industry. As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies.

Marketing 194

Marketing Catering Customer Service Reservations 194

Revenue Hub

APRIL 11, 2024

In the ever-evolving landscape of digital marketing, one of the most significant shifts in recent years has been the deprecation of third-party cookies. As marketers, we classify data into four categories, ranging from zero-party data to third-party data.

Marketing 85

Marketing Article 85

Hospitality Net

APRIL 5, 2024

In today’s digital age, effective marketing strategies are essential for hotels to stay competitive and drive direct bookings. One of the key components of a successful digital marketing strategy is paid search advertising, which allows hotels to reach potential guests actively searching for accommodation options.

Marketing 79

Marketing Book 79

eHotelier

APRIL 7, 2024

Email marketing is changing! This means today it is easier to be ignored by guests.

Marketing 130

Marketing 130