article thumbnail

Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

As we waited for the promised wave of demand to arrive, we realized we had misjudged the market’s profile. Firstly, our city is a drive-in market; guests don’t stay for three nights for special events. We were selling special event prices in a market that had reverted to normal holiday-weekend low demand.

article thumbnail

The Power of Storytelling: Secrets to Content Marketing for Franchise Restaurants

Modern Restaurant Management

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Is your concept a fun dessert spot, do you provide an upscale dining experience, or do you specialize in authentic international cuisine?

Marketing 180
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Robin Hill Country Park brought to market for £2.25m

Hotel Owner

Robin Hill Country Park in Newport on Isle of Wight has been brought to market off a guide price of £2.25m. The park has traditionally been open from February to October, with additional open days for special events such as the Polar Experience and Christmas parties in the winter.

article thumbnail

An Mor Hotel in North Cornwall brought to market

Hotel Owner

The An Mor Hotel in Bude, North Cornwall, has been brought to market for an undisclosed amount. According to the listing’s property adviser, a new owner could grow the business by reopening the restaurant, catering to weddings and other special events.

Marketing 105
article thumbnail

Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales

Modern Restaurant Management

With all the challenges on your plate, implementing a robust marketing plan might not be on your radar. Here are a few unique marketing ideas designed to boost customer traffic and develop loyal customers. Host Fun Events. Customers are eager to attend fun events, especially post-pandemic. Solicit Feedback.

Marketing 189
article thumbnail

The Novar Arms Hotel’s freehold brought to market for £650k

Hotel Owner

The Novar Arms, which is located in the rural village of Evanton, Dingwall, has brought to market the freehold going concern for an asking price of £649,500. The Scottish Highland venue is a favourite spot amongst the local community, while also benefiting from year-round tourists travelling through the North Coast 500.

Marketing 103
article thumbnail

How Hotel Market Segmentation Enhances Business Success

Revenue Hub

NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation? From there, you can tailor marketing strategies, services and offerings to meet the requirements of each segmented group.