How Can I Build Sales Post New Year’s Eve Boost?

2 Min Read By Andy Rosenbloom

MRM's "Ask the Expert” features advice from Consolidated Concepts Inc. Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com.

Q: How can I build sales post New Year’s Eve boost?A:  New Year’s Eve, 2018, saw restaurant sales increase by five percent when compared to average December sales minus holidays, according to Toast’s New Year’s Eve and New Year’s Day Restaurant Trends. 

While it’s easy to imagine all the ways restaurants can market their offerings for the holiday lift, the bigger challenge for 2020 centers around building up sales for the remainder of the year. So, how can restaurateurs get their share for more than the last night of the year? 

How can restaurateurs get their share for more than the last night of the year? 

Entertainment. If there was time add some type of entertainment to your venue, this is it. As eatertainment venues gain ground in…