The Restaurant Times

DECEMBER 3, 2021

If you are a pub owner and want to attract more customers to your business again, you must come up with out-of-the-box ideas and establish a good marketing tool. Marketing is never simple, but it’s significantly more difficult in a crowded market. One way to attract more and more customers is through launching events.

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Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

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Modern Restaurant Management

SEPTEMBER 21, 2023

Here's how to create a business profile on Google My Business: Visit the Google My Business page and log in with your Google account. Post Regular Content : Google My Business allows regular posting of updates, special events, and promotions. Verify your business to confirm that you are the owner or manager.

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Hotel Business

SEPTEMBER 15, 2023

There will likely be a special event or sudden period of high demand, so always look for those opportunities. Using external data about your market can assist here. This helps you understand if there is market compression or depression that your on-books have not yet reflected, giving you the heads up to course-correct.

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Revenue Hub

JULY 11, 2023

An RMS applies sophisticated algorithms and machine learning to predict demand patterns and suggest optimal pricing, taking into account a variety of factors including historical data, competitor prices, and market trends. This could involve dynamic pricing, special promotional offers, or targeted marketing campaigns.

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The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. This is a fantastic on-site marketing strategy. Read along!

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Revenue Hub

SEPTEMBER 5, 2023

Leveraging historical data, market trends, and special events, hotels can predict periods of high and low demand. Overbooking Management While it might sound counterintuitive, overbooking is a common practice that takes into account the likelihood of cancellations and no-shows.

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SiteMinder

OCTOBER 5, 2023

Expedia Partner: How to become one To join the Expedia Partner Central, you’ll first need to create an Expedia account. If you’re new, you’ll need to set up an Expedia Partner account first. This section lets you adjust room rates, offering flexibility in response to changing demand or special events.

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SiteMinder

OCTOBER 15, 2023

Dynamic pricing is a pricing strategy for hotels that involves changing room rates daily, or even within the day based on real-time market conditions. Taking supply and demand into account, dynamic pricing allows for prices to fluctuate regularly so the hotel can maximise revenue. Why is dynamic pricing important for a hotel?

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Lithos POS

DECEMBER 19, 2023

He acts as an accountant, overseeing invoices, payroll, profit and loss statements, and tax records. His duties include executing marketing strategies, recruitment, and hiring, ensuring food quality, staff training, and maintaining effective communication between the administrative team, kitchen staff, and front-of-house employees.

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7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

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Les Roches

DECEMBER 27, 2023

It can make a meaningful difference in the lives of countless guests and businesses can also maintain a competitive edge in the ever-competitive hospitality and customer service market. They may also help customers with membership sign-ups and renewals.

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Lithos POS

SEPTEMBER 27, 2023

POS helps you to automate various business functions such as inventory, payments, accounting, customer, and employee operations. You can integrate the software with other software such as accounting, inventory, CRM, payment, and other food aggregators. So you can use the data for personalized marketing efforts.

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Les Roches

JULY 11, 2023

We’ll also discuss what steps you can take to improve your knowledge of customer service and how to tailor marketing to the consumer or customer you want to engage. Special events such as weddings will usually have only a handful of customers but many consumers. What is the difference between a customer and a consumer?

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MBB Hospitality

NOVEMBER 15, 2023

Additionally, exploring local markets and seasonal products can yield fresher ingredients at lower costs due to reduced transportation expenses. When engineering your menu, consider the contribution margin of each item—that is, the actual dollar amount each dish contributes to overhead after accounting for food costs.

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InnQuest

SEPTEMBER 13, 2022

Using chatbots on your website and social media accounts help you engage with customers while automating some of the more tedious parts of the sales process, like answering questions about rates or availability. It considers factors such as supply and demand, guest loyalty, market conditions, location, and the level of competition.

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Synergy Suite

OCTOBER 12, 2023

Gross profit margin is a fundamental financial metric that reveals the percentage of revenue left after accounting for the cost of goods sold (COGS). These metrics go beyond merely counting revenue and expenses; they reveal the core profitability of the business, while accounting for various financial components.

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Modern Restaurant Management

JULY 6, 2023

marketers have witnessed business growth by using personalized messaging. Restaurants can request basic information like their phone number or allow customers to connect using their social media accounts, enabling data collection for segmentation purposes. Imagine using advanced WiFi marketing technology in your restaurant.

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SiteMinder

NOVEMBER 30, 2023

They analyse market trends, competitor prices, and historical data to suggest the best room rates at any given time. By automating the dynamic pricing strategy, an RMS helps hotels stay competitive and profitable, especially during peak seasons or special events.

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MBB Hospitality

MARCH 27, 2019

There are plenty of small restaurants that thrive and do well in today’s market. So if you are not an expert at marketing for example, what should you do? To reward them, offer special incentives like discount coupons, special happy hours and other special events. Cookie Dough Shop. Build your A-Team.

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SiteMinder

OCTOBER 10, 2023

By analysing past and present data, hotel forecasting enables you to predict future outcomes and gives you the opportunity to correct past mistakes, maximise profit, and be prepared for disruptions or unforeseen events. The basis for hotel forecasting should be historical performance and market trends.

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Synergy Suite

NOVEMBER 2, 2023

The formula for calculating labor cost percentage is straightforward: Labor cost percentage = (Total Revenue / Total Labor Costs) × 100 This calculation takes into account all labor-related expenses, including wages, benefits, and taxes, and expresses them as a percentage of total revenue.

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Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Also consider your market: your average consumer is becoming less inclined to talk to someone ove the phone. Yes, you do.

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The Restaurant Times

FEBRUARY 18, 2021

You cannot open any eating establishment without this license whether your business is home-based, a mobile van, a market stall or has its own location. If your restaurant only serves vegan food or the food you serve accounts for less than 25% of the complete products sold, you do not need to get this approval.

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Revenue Hub

OCTOBER 28, 2022

We all know the saying, “what gets measured gets done”, starting with charging the basics and identifying how these are posted, who is auditing, who is accountable, and how it is tracked. To cater to this market segment, hotels must think outside the box and develop unique events that enhance the group’s time together.

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Modern Restaurant Management

NOVEMBER 1, 2019

For its strong visual focus, stick to Instagram as your main account. As organic reach continues to dwindle, Facebook is primarily where guests will find key information, including hours, location, links and events. If you host special events, Facebook Events are a great way to increase their exposure.

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Revenue Hub

AUGUST 22, 2023

In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, special events, and ancillary services that apply to families.

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The Restaurant Times

JANUARY 18, 2023

assisting with marketing strategies such as, customer relationship management (CRM), . Design Marketing Campaigns: With the data, you’re learning about your customers. You can tailor marketing campaigns to what they’re ordering at what times, leading to more successful campaigns. Accounting System.

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Revenue Hub

OCTOBER 28, 2022

In this case, if Jane is traveling with her husband and their children, she may be interested in paying more for connected rooms, activities that apply to different ages, special events, and ancillary services that apply to families.

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7 Shifts

JANUARY 31, 2023

You can also use this idea for other holidays and events that you might have like New Year's Eve or the Fourth of July. If you have these events coming up, it makes sense to offer up something free as well. Before Valentine’s Day, host a single’s night or a speed dating event where people can get to know each other.

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Modern Restaurant Management

DECEMBER 21, 2022

Restaurateurs may very well look to expand beyond the typical pop up, food truck, festival or off-premises event to more interesting, intimate venues like social influencer kitchens, dining rooms and gardens. More international brands will continue to enter the US market through delivery-only models.

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The Restaurant Times

JANUARY 12, 2023

Designing a nightclub should take into account its most fundamental purposes, which include having fun, making new friends, and being entertained. You must plan your dining area to avoid any bottlenecks by taking into account how your staff and customers will move through it. Key Requirements for a Nightclub Floor Plan?

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EATER

NOVEMBER 16, 2020

MK : The team is about 15 people right now, but that includes part-timers and also people who work at the market, we have a booth at time out market in Dumbo. Usually we have some special event for Christmas Eve and New Year’s Eve, but I’m due on New Year’s day and Emily’s due shortly after, like 10 days after.

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Modern Restaurant Management

JUNE 19, 2020

Bloom Intelligence acquired SuperFi, a WiFi marketing company that provides professional email marketing services with advanced segmentation and analytics. a WiFi marketing and analytics platform for digital agencies, in December 2019. Pre-COVID, companies provided food to employees and guests for meetings, events, or as a perk.

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The Restaurant Times

SEPTEMBER 16, 2021

However, 11-years since its launch, the scope of Instagram has dramatically grown and well extended into marketing. There are ample business accounts on Instagram as of now looking for more opportunities and collaborations. . This article will highlight how you can leverage Instagram to ace restaurant marketing in the USA.

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7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

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