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How to Measure Guest Satisfaction in Hospitality Industry – 2023

InnQuest

In the hospitality industry, guest satisfaction is the ultimate goal. Satisfied guests are more likely to become repeat customers, leave positive reviews and recommend the property to others. To ensure continuous improvement and success, hospitality businesses must adopt effective methods to measure guest satisfaction.

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Hotel Overbooking: Balancing Risks and Guest Satisfaction

Revenue Hub

Operational Challenges : Overbooking creates complexities in managing room inventory, allocating rooms fairly, and handling guest complaints or relocations. It requires efficient communication and coordination among various hotel departments. Should Hotels Engage in Overbooking?

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4 Smart Strategies to market your hotel better

STAAH

In this regard, having a solid marketing mix in place is crucial. Ensuring guest satisfaction should be the cornerstone of your approach. Your sales strategy must reflect a dedication to providing an exceptional guest experience while also prioritizing maximizing room bookings.

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Why Build Guest Messaging into Your Communication Strategy?

Revenue Hub

If you think guest messaging is the way of the future when it comes to hotel communications, you’d be wrong. As more and more people rely on their smartphones for daily tasks, the way they communicate has shifted as well. So, what is guest messaging? By using automated guest messaging. It’s already here.

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The Ultimate Guide to Hotel SMS Marketing

Revenue Hub

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

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Maximize Return on Experience (ROE) with Data Driven Marketing

Revenue Hub

Many hotels collect guest data with the guest’s permission but how many truly use it effectively? Guest profiles built by data offer hotel marketers a single pane of glass to view the guest’s stay history, preferences, and life events or celebrations.

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Align Resort Marketing to Guest Expectations: Rethink Content Strategy

Revenue Hub

A recent study published by GuestRadar indicates that your potential guests share these same sentiments. Subscribe to our weekly newsletter and stay up to date Many resort marketing teams unknowingly fail to align their communication materials to the actual expectations and preferences of their guests.