Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

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Horizon Hospitality

APRIL 22, 2024

Sense of Urgency Despite the boom in independent living for younger retirees, many senior living communities are seeing more prospects coming to them later in life. In yesterday’s market, a sales professional could expect to nurture new business for months before closing a deal.

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Modern Restaurant Management

NOVEMBER 24, 2020

Restaurant owners are being forced to find a way to make it through winter with vastly reduced revenue, and many operators are scrambling to reallocate budgets and manage staffing to survive COVID-19. Plan for Gaps in Your Budget. That said, restaurants didn’t have COVID-19 written into their budget at the beginning of 2020.

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Budgeting Communication Training & Development Marketing 230

Hotel Owner

MARCH 25, 2024

By conducting a thorough market analysis and a SWOT assessment, hotel owners can identify areas for improvement and define specific, achievable goals. Whether the aim is to modernise facilities, reposition the hotel in the market, or enhance accessibility, clarity in objectives guides decision-making throughout the project lifecycle.

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Budgeting Communication Guest Satisfaction Marketing 98

Modern Restaurant Management

NOVEMBER 25, 2019

As a restaurant owner, it’s important to know how to market your restaurant the right way if you’re going to survive in such a crowded and competitive marketplace. In this article we’re going to look at five marketing mistakes that many restaurant owners make and show you how to avoid falling into the same traps yourself.

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Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. Improved communication.

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Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. In this article, we’ll discuss why hotel marketing is an important part of hospitality management , the different hotel marketing strategies available.

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eZee Absolute

FEBRUARY 15, 2024

That’s where metasearch platforms step in – like an upgrade to your usual marketing efforts. If the idea of integrating metasearch marketing sounds a bit like rocket science, fear not – this blog is here to be your trusty guide. Effective bid management is crucial for optimizing your metasearch performance.

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Les Roches

AUGUST 16, 2022

If you’re curious about what marketing managers do , you’re in the right place. We will discuss the many responsibilities that marketing managers have and talk about the soft skills and traits necessary for this career field. What is a marketing manager? How to become a marketing manager. MBA Hospitality.

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Marketing Communication Budgeting Hospitality Management 52

OpenTable

MAY 5, 2020

When they do, there are a number of simple, practical and budget-friendly ways you can begin marketing again—here’s a guide to getting the word out and welcoming guests, new and old, through your doors again. . Communicate your safety measures. The post Marketing through COVID-19 recovery appeared first on Open for Business.

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Revenue Hub

SEPTEMBER 11, 2023

To effectively do so, they need to communicate in a language that resonates with owners and operators – the language of cold, hard cash. Even if a lead” isn’t the right fit (availability, budget, seasonality, free-sale window), it doesn’t mean that the contact isn’t a viable relationship for the hotel.

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Modern Restaurant Management

DECEMBER 29, 2021

Many are focused on their immediate needs, such as keeping their clients happy, staying within budgets, and addressing daily challenges. PR practitioners are strategic communication experts who can analyze and define each media opportunity's target audience. PR is an essential strategic tool for marketing and growth.

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Communication Article Budgeting Marketing 221

SiteMinder

FEBRUARY 8, 2024

According to Statista research , revenue in the Travel & Tourism market is projected to reach US$184.50bn in 2024. Meanwhile, the largest Travel & Tourism market is the Hotels market with a projected market volume of US$93.62bn in 2024. In population size, that market is made up of just over 300 million people.

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The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

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Modern Restaurant Management

APRIL 4, 2024

That's one of takeaways in You Can't Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company by Maisie Ganzler, chief strategy and brand officer of Bon Appétit Management Company. Why did you want to write this book and why now?

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Revenue Hub

FEBRUARY 21, 2023

Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights. Subscribe to our weekly newsletter and stay up to date What is hotel SEO marketing? Why is hotel SEO marketing important to hoteliers?

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Revenue Hub

MARCH 14, 2024

This means that you can save a significant amount of money on marketing expenses while still attracting direct bookings. Particularly for smaller hotels or independent establishments with limited marketing budgets, this can be a game-changer. Why is this important?

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Book Budgeting Article Pricing 100

Revenue Hub

DECEMBER 15, 2022

Is your 2023 hotel marketing budget a little leaner than you’d like? Investing in your email marketing – again, Gen Z account for the highest percentage of transactions via email marketing to a hotel website, despite not accounting for the highest percentage of traffic. NB: This is an article from 80 Days.

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Les Roches

OCTOBER 23, 2023

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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Marketing Strategic Planning Travel and Tourism Guest Satisfaction 52

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

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Blue Magnet Interactive

DECEMBER 20, 2023

The Power of Strategic Marketing in the Hotel Industry In the fast-evolving landscape of the hospitality industry, hotels find themselves navigating through a digital realm where competition is fierce, and every click matters. Welcome to the era where strategic marketing is not just an option but a necessity. throughout the year.

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Revenue Hub

DECEMBER 5, 2023

When a legacy brand with half a century of history looks to improve its digital marketing, it may be tempting to think success is as simple as running a few online ads. For safari specialists, Ker & Downey Africa, it was not as their unique capability to create and host bespoke, luxury safaris was unclear from their marketing.

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Budgeting Pricing Article Marketing 92

Revenue Hub

MAY 9, 2024

Establishing a direct relationship with the guest proves invaluable for pre/post-stay communications, loyalty programs, and other personalized services. This strategy is more focused on the return of your metasearch marketing efforts.

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Book Article Budgeting Communication 90

Social Hospitality

JULY 5, 2022

Marketing nowadays takes many forms and happens on various platforms. Let’s look at both types of marketing and examine their strong and weak points. Let’s look at both types of marketing and examine their strong and weak points. Traditional Marketing Explained. Which is best for your business? Telemarketing.

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eZee Absolute

AUGUST 10, 2023

In today’s dynamic and fiercely competitive hospitality industry, Hyper Personalized Marketing for Hotels has emerged as a powerful tool to stand out. To put it simply, hyper-personalized marketing for hotels involves delivering highly tailored and individualized experiences to customers and goes beyond traditional personalization techniques.

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Revenue Hub

AUGUST 24, 2023

Hoteliers and marketing executives in the hotel industry are faced with a multitude of challenges, including budgeting, marketing decisions, selecting appropriate distribution channels, and proper pricing. This enables informed decisions and targeted enhancements to marketing and sales strategies.

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Hotel Owner

MARCH 25, 2024

This includes gathering feedback from guests through surveys, reviews, and direct communication so that you can better understand what aspects of the spa guests appreciate, and which areas need improvement. Consider hiring design consultants, architects, and spa experts to assist in the planning phase.

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The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

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Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

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Revenue Hub

OCTOBER 6, 2023

Prior to the pandemic, OTAs held the majority of the market share for bookings. In addition, they appreciate the ability to communicate directly with a hotel, getting reassurance that their personal needs and preferences are being taken into account. It also simplifies marketing efforts that drive those lucrative hotel direct bookings.

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Book Communication Guest Satisfaction Article 103

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. If you have the budget for an awareness campaign, it’s a great way to create a good relationship with the community your restaurant is located in.

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Service that Sells

JANUARY 3, 2023

You’ve probably already started on the New Year’s resolutions you made for your personal life – go the gym, cut the carbs, stick to the family budget, and so on. Improve Your Communication Skills. In your role as a restaurant manager , you have to communicate with many different people, including staff, vendors, bosses, and customers.

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Les Roches

OCTOBER 27, 2023

Marketing is a key part of just about every industry these days. Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort.

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InnQuest

SEPTEMBER 12, 2023

It encompasses tasks such as front office operations, housekeeping, food and beverage services, maintenance, sales, marketing and financial management. Sales and Marketing: Effective sales and marketing efforts are critical for attracting guests and maximizing revenue.

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SiteMinder

JULY 12, 2022

What is hotel email marketing and why do you need it? Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings. Marketing through multiple channels, both traditional and emerging, can significantly increase costs at your hotel. Build your email databases.

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Modern Restaurant Management

FEBRUARY 4, 2021

This methodology can also be of value in organizing Franchise Advisory Councils that allow regional groups to effectively communicate their success stories and support needs to their elected or appointed regional representative. Provide Franchisees with an Adaptable Template and Budgeting Playbook.

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SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. This blog will tell you everything you need to know about mastering content marketing at your hotel.

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