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The Tension Between Leadership and Customer Service

Hospitality Net

My friend Sterling Hawkins just wrote a great article about the tension between the leadership of a company and the salesforce. The sales team wants more time and budget, and the leadership wants more sales. Hawkins reports the president of a Fortune 500 company told him, Tension between the salesforce and leadership is normal.

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How To Create the Perfect Hotel Marketing Budget

Revenue Hub

NB: This is an article from Travelboom Hoteliers understand the importance of budget season, but often dread dealing with the details. Other: What other campaigns are you running that you can measure, and ultimately improve by increasing or decreasing budget in 2024? Some may not even know where to begin.

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The Tools Marketers Need to Turn Consumers into Loyal Guest

Revenue Hub

A potential customer may research and dream for months before finally committing. Marketers must find potential customers early, determine intent, and then deliver relevant ads to drive conversions. AI tools can help marketers optimize how they allocate budgets to potential customers on the right channel at the right time.

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9 Ways to Build a Guest-Centric Hotel

Revenue Hub

A guest-centric hotel (or a customer-centric operation) prioritizes guest needs and satisfaction over everything else. NB: This is an article from Mews It’s all about creating a personalized experience for guests to exceed their expectations and build customer loyalty.

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The Proliferation of Brands and Impact on Revenue Management

Revenue Hub

NB: This is an article from TCRM Subscribe to our weekly newsletter and stay up to date This follows on the heels of 1,842 hotel openings in 2022 and approximately 2,480 hotel openings in 2023. A handful of multi-brand conglomerates are now dominating the market across segments from luxury to budget.

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Build Traveler Brand Loyalty with Omnichannel Journeys

Revenue Hub

Unlike traditional shoppers, travelers aren’t just seeking a product or service; they’re searching for the perfect getaway – a family vacation, spontaneous weekend escape, or an unforgettable adventure. Read more articles from Bloomreach The post Build Traveler Brand Loyalty with Omnichannel Journeys appeared first on Revenue Hub.

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Maximising Revenue Won’t Come From Technology Alone

Revenue Hub

NB: This is an article from HotelREZ Subscribe to our weekly newsletter and stay up to date Digitalisation has massively advanced guest and staff expectations, with accommodation providers needing to embrace technology to optimise the guest experience. The benefits of SaaS and Cloud infrastructures are constantly spouted.

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