CBRE: Loyalty programs should soften economic downturn impact
Hotel Business
APRIL 11, 2023
Over the past 10 years, room nights, loyalty members, loyalty program liabilities and redemption revenues may have been influenced by accounting changes, brand mergers and acquisitions, dispositions, rebranding and dynamic point pricing. Efforts were made to check for outliers, but this analysis should not be considered same-store.
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