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Investment in UK hotels hits lowest level since 2012

Hotel Owner

Around £2bn of UK hotel transactions were recorded in 2023, according to new data from Knight Frank, though investment levels hit their lowest level since 2012. Excluding the Covid-impacted year of 2020, investment levels were at their lowest since 2012. These investors accounted for over 70% of the total annual investment volume.

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Revenue Managers: Yes It’s a Seller’s Market But Don’t Get Greedy

Revenue Hub

In response to the post-pandemic demand surge and faced with constricted inventory due to labor shortages, rising supply costs, and other challenges, hoteliers pushed their prices back to pre-pandemic levels in record time. Sources predict that hotels’ pricing power will remain strong. Why do we do this? Our demand dried up.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 209
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Is Facebook Still An Effective Marketing Vehicle for Hotels?

Revenue Hub

NB: This is an article from Lodging Interactive However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. TikTok was found to generate sales by only 15% of marketers, while Twitter came in last at just 10%.

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How to do Unhinged Marketing the Right (and the Wrong) Way

Social Hospitality

Have you heard of unhinged marketing? Therefore, it’s crucial to treat unhinged marketing with caution and strategy. Here’s what you need to know about unhinged marketing, as well as success stories and what happens when things go wrong. What is Unhinged Marketing? Tailor your message to their vibe.

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Creating the Entertainment Capital within the Entertainment Capital of the World

Larry Mogelonsky

Adding to these challenges, RWLV has partnered with Hilton Hotels and has to position its three different room products in ascending order: Hilton, Conrad and Crockfords (also marketed as part of Hilton’s LXR Hotels & Resorts brand). All this hinges on raising awareness and marketing to feed the sales funnel across all segments.

Marketing 100
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2024 Olympics: A Golden Opportunity for French Hoteliers

Revenue Hub

For instance, during the 2012 London Olympic Games, our survey of 30 area properties found that there was a significant increase in RevPAR during and after the event, but also a significant pre-event occupancy drop-off as their typical group and corporate business steered clear of the city.

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