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Investment in UK hotels hits lowest level since 2012

Hotel Owner

Around £2bn of UK hotel transactions were recorded in 2023, according to new data from Knight Frank, though investment levels hit their lowest level since 2012. Excluding the Covid-impacted year of 2020, investment levels were at their lowest since 2012. These investors accounted for over 70% of the total annual investment volume.

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Market Cross receives accommodation and tourism awards

Hotel Owner

Market Cross, a five-star guest house in Northumberland, was recognised with the ‘AA Guest Accommodation of the Year 2023 for England’ award, as well as the gold award in the North East England Tourism Awards 2023. Amanda and Steve White have owned and managed the former Georgian coaching house-turned-B&B since 2012.

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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. The sheer market size of Gen Z and their discretionary spending dollars should make restaurants and food services businesses sit up and take notice.

Marketing 195
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Is Facebook Still An Effective Marketing Vehicle for Hotels?

Revenue Hub

NB: This is an article from Lodging Interactive However, despite the numerous claims that Facebook is dead, the social media giant continues to thrive, especially when it comes to advertising and marketing within the hospitality vertical. TikTok was found to generate sales by only 15% of marketers, while Twitter came in last at just 10%.

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How to do Unhinged Marketing the Right (and the Wrong) Way

Social Hospitality

Have you heard of unhinged marketing? Therefore, it’s crucial to treat unhinged marketing with caution and strategy. Here’s what you need to know about unhinged marketing, as well as success stories and what happens when things go wrong. What is Unhinged Marketing? Tailor your message to their vibe.

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The Power of Experiential Marketing: Engaging Customers in Memorable Ways

Social Hospitality

Traditional marketing methods aren’t as effective as they once were. That’s where experiential marketing comes into play, offering a refreshing and immersive approach that engages customers in unforgettable ways. What is Experiential Marketing? Create your own branded hashtags for an additional layer of creativity.

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The Power of Experiential Marketing: Engaging Customers in Memorable Ways

Social Hospitality

Traditional marketing methods aren’t as effective as they once were. That’s where experiential marketing comes into play, offering a refreshing and immersive approach that engages customers in unforgettable ways. What is Experiential Marketing? Create your own branded hashtags for an additional layer of creativity.