Revenue Hub

MARCH 15, 2024

The change means that for hotels to continue to track guest behaviour on their website and booking engine, hotels will be required to switch on Consent Mode – a feature provided by most major cookie consent solutions. What are the implications for hotels?

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Hotel Owner

DECEMBER 21, 2023

A planning application to transform Chester’s former Mecca Bingo Hall into a 142-bedroom hotel has been formally submitted. Hotel Chester will feature standard and deluxe rooms over seven storeys, and will reportedly be run by a “world-leading” hotel operator. every year.”

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STAAH

JANUARY 30, 2024

For hotels, leveraging Instagram ads is not just about showcasing the aesthetics but a strategic approach to drive direct bookings. In this article, we will explore effective strategies to boost your hotel’s presence on Instagram, comprising both essential tactics and creative methods.

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Book Accounting Article Marketing 87

Horizon Hospitality

OCTOBER 10, 2023

The hotel industry is not known as an “early adopter” of cutting-edge technology. However, hospitality technology has been gaining speed lately, resulting in some futuristic hotel experiences. While this creates an impressively smooth stay for guests, how does this technology help hotel staff behind the scenes?

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STAAH

MARCH 26, 2024

In today’s digital age, social media has become a powerful tool for hotels to engage with guests, build brand awareness, and drive bookings. However, with so much content out there, it can be challenging for hotels to get noticed among all the competition.

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Travel and Tourism Guest Satisfaction Housekeeping Events 92

Revenue Hub

JULY 6, 2023

The hospitality industry is a highly competitive market, with hotels fighting to attract guests and expand their customer base. NB: This is an article from Up Hotel Agency Optimising your hotel digital marketing plays a vital role in gaining visibility and driving more customers to your website and, most importantly, completing a booking.

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Marketing Article Book 78

Hotelogix

FEBRUARY 1, 2024

Independent hotels stand out in the bustling hospitality industry with their unique charm and personalized service. To deal with it, they need user-friendly hotel management software. However, this dedication often comes with a trade-off - grappling with the complexities of hotel management. Let's dive in to know more.  

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Revenue Hub

APRIL 8, 2024

In the hotel industry, the traditional race to offer the best rates has often overshadowed the importance of guest experience and value. Read the full article from Demand Calendar The post Debunking Hotel Pricing Myths: A Shift in Perspective appeared first on Revenue Hub.

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Pricing Guest Satisfaction Article Budgeting 73

Revenue Hub

JULY 3, 2023

Before assessing user engagement on your hotel website, it’s critical to ensure they can access your content. Discrepancies in Page Load Time: A Case Study Two hotel pages with the page_load_tim e event installed serve as case studies. As such, addressing these issues promptly is paramount to the success of your hotel website.

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Boutique Hotel News

DECEMBER 20, 2022

BHN editor Eloise Hanson outlines six hotel and travel trends expected to shape the industry in 2023. Hotel e-tail. In fact, research from HVS shows that over the past 50 years, daily rates across London hotels have grown 0.75 In Bullingham’s words, hotels need to be more like Selfridges.

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Concierge Book Marketing Information 312

Revenue Hub

SEPTEMBER 19, 2023

Imagine you are running a charming hotel named “Hotel Origami”. Use canonical tags: Implement canonical tags in your website’s HTML code to indicate the preferred version to search engines. However, as the internet evolved, accessing websites without the “www“ prefix became possible.

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Article Marketing 87

Revenue Hub

OCTOBER 27, 2023

NB: This is an article from ARO Digital Strategy To maximize bookings during this period, hotels need to leverage hotel digital marketing strategies and enhance their hotel website design. LEVERAGE SEO FOR VISIBILITY Search engine optimization (SEO) is a critical component of hotel digital marketing.

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Book Article Marketing Information 88

Revenue Hub

APRIL 24, 2023

It is important to stay current on popular social trends because it is a great way to reach new travel audiences and increase bookings at your hotels. Subscribe to our weekly newsletter and stay up to date Luckily, there are a few effective ways to find viral social media trends for hotels and how to leverage them to promote your properties.

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Article Book Marketing 57

Revenue Hub

OCTOBER 13, 2023

Take Facebook for example with their product tagging integration. Products from your store can be tagged in images and videos that you upload to your Facebook page. People can click or tap on the products you’ve tagged in your posts to begin shopping when they see them.

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Article Marketing Presentation Information 92

Revenue Hub

NOVEMBER 30, 2023

In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.

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Book Marketing Article 83

Revenue Hub

SEPTEMBER 14, 2023

We already understand the the importance of social media marketing for hotels – but figuring out the most impactful way to use each platform can be intimidating. So, how should hotels be using social media in 2023? So, how should hotels be using social media in 2023?

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Revenue Hub

DECEMBER 8, 2023

The holiday season is a time when people are looking to get away and relax which makes it perfect to promote holiday offers for hotels. But with travel preferences rapidly evolving due to factors like inflation affecting travel decisions and the rise of remote work, hotels need to think creatively to attract guests.

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Catering Events Article Book 91

Boutique Hotel News

FEBRUARY 6, 2023

This includes museums, theatres, hotel lobbies and in commercial buildings. Sharing an image on social media of the host venues containing the postboxes, and hash tagging #londonloveaffair, will enter that individual into a competition to win a luxury hotel stay at one of London’s Blue Orchid Hotels.

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Les Roches

FEBRUARY 14, 2024

In the wide-ranging world of the hotel industry, two major types of hotels are boutique hotels and chain hotels. In this article, we delve into the key differences between boutique properties and chain hotels, shedding light on what sets them apart and looking at which you might prefer to work in.

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Training Pricing Book Events 95

NV Hotels

NOVEMBER 7, 2023

In the ever-evolving landscape of the hospitality industry, the adoption of Real-Time Location Systems (RTLS) is paving the way for a revolution in guest services and hotel operations. RTLS utilizes a network of sensors and tags to track the precise location of assets, staff, and guests within a hotel’s premises.

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Housekeeping Guest Satisfaction Customer Service Information 52

Horizon Hospitality

JUNE 6, 2023

So, when your hotel or restaurant sees a spike in turnover, what toll does it take on your bottom line? After factoring in all these costs, you could face a price tag of anywhere from 50% of each entry-level worker’s pay or up to 200% of a management-level salary. For example, what knowledge is lost by an employee’s departure?

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Accounting Hospitality Management Pricing Information 246

Revenue Hub

NOVEMBER 16, 2023

It’s that time of the year again, time to break out the content calendar and lay out a social media game plan for your hotel or portfolio of hotels in 2024. They’re looking for what your hotel experience is going to be like. But we also know that travellers on each one of these days are looking for inspiration.

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Revenue Hub

MARCH 16, 2023

If you are new to creating video content, here are some of the best ideas to help your hotel reach more travelers this spring. For example, an amenity video tends to have more horizontal panning of the camera, while a virtual tour will embody the guest’s POV as they adventure through the hotel. Think about it as a journey.

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Housekeeping Maintenance Article Property Management 79

Revenue Hub

SEPTEMBER 12, 2023

Dynamic pricing is like a flexible price tag for products or services that can change depending on different factors. Hotels use dynamic pricing too. How Can Hotels Use Dynamic Pricing Strategies? When there’s high demand, during holidays or major events, hotels might increase prices slightly.

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Pricing Article Book Events 90

Revenue Hub

FEBRUARY 17, 2023

Social media for hotels is more important in 2023 than it ever has been. NB: This is an article from Arise More and more potential guests interact with social media on a daily basis and visibility on these channels for your hotel can increase both awareness and direct bookings. to reach more people.

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Revenue Hub

OCTOBER 7, 2022

‘Authenticity is quickly becoming the new cultural currency’,- Richard Hyde, managing director of Small Luxury Hotels. The travel tag on TikTok is one of the most popular, with currently over 50 billion views. The post TikTok Marketing For Hotels: Is It Worth It? NB: This is an article from Net Affinity.

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Revenue Hub

JULY 20, 2023

Search engine optimization (SEO) should be a go-to strategy for hotel marketing, especially to increase direct bookings – but it isn’t. NB: This is an article from CartStack When scored against SEO best practices, a recent report by three&six found that hotel websites achieved a rank of just 58.3% on average. Few – if any at all.

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Boutique Hotelier

JANUARY 17, 2023

The White Hart Hotel in Dorchester-on-Thames has come to market in what Colliers is calling a ‘rare opportunity’ to acquire an asset of this size. The Grade-II listed 24-bedroom hotel is for sale with a price tag of £1.85m and has been owned by Nigel and Sue Oddy since 2000. They plan to retire following the sale.

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Marketing Pricing 81

Revenue Hub

MARCH 28, 2023

It is imperative to tell a consistent story about your hotel across all channels. To ensure higher guest satisfaction and higher conversion rates online, you should regularly audit your local listings as a part of auditing your hotel’s entire online presence. Pro Tip: Search for your hotel on Google and find your knowledge panel.

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Guest Satisfaction Information Article Marketing 80

Revenue Hub

JUNE 26, 2023

Today, we’re focusing on the importance of creating a hotel-specific funnel report in Google Analytics 4 (GA4), an invaluable tool for identifying conversion ‘bottlenecks’—points in the customer journey where potential customers are most often lost. Following this, ‘booking_search’ represents those who start a booking search.

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Book Events Article Marketing 90

Larry Mogelonsky

OCTOBER 9, 2023

This brings us to our friend, Carlo Fontana, owner and operator of the Hotel Lugano Dante in Lugano, Switzerland and its onsite Flamel Restaurant and Bar which prides itself on being at the cutting edge of bar technology. While this price tag may induce sticker shock, it’s an example of pain now, profit later.

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Hotel Owner

FEBRUARY 28, 2023

Achieving differentiation in the hotel industry is a key element for offering guests a memorable and quality experience. Over the last couple of years, the hotel industry has come under increasing pressure to adapt and modify their offering to match the changing needs of their guests, notably following the pandemic.

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Book Events Catering Marketing 104

Revenue Hub

MAY 4, 2023

However, compared to physical products, experience-driven and customer-centric businesses like hotels are harder for travellers to determine the value of. However, they are not able to test out your hotel before booking. Marketing your hotel online is indeed less straightforward than your typical suitcase.

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Revenue Hub

APRIL 3, 2024

UGC comes from standard guests who stay at your hotel and post their content on social media or review their stay online. Influencers are more likely than not paid by the hotel to stay at their property, create content, and post about their experiences in a review-like sense.

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Marketing Article 82

SiteMinder

OCTOBER 11, 2022

Instagram is one of the most effective social media platforms available to hotel owners in today’s social and digitally driven environment, with it boasting more than one billion users. Instagram is a very effective tool for social media marketing and makes advertising your hotel as effortless as possible. Table of contents.

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Marketing Accounting Budgeting Scheduling 72

SiteMinder

NOVEMBER 22, 2023

What is a hotel customer journey? A hotel customer journey maps the entire experience of a guest, from the initial spark of interest to the post-stay engagement. Customer journeys are crucial for successful hotels, as they reveal the key touchpoints that drive a guest’s decision to book – or not book – with their business.

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Book Blog Information Communication 100

Revenue Hub

FEBRUARY 16, 2024

NB: This is an article from eZee Absolute Subscribe to our weekly newsletter and stay up to date Metasearch engines, such as Google Hotel Ads, TripAdvisor, and Trivago act as central hubs where potential guests can effortlessly compare prices, read reviews, and make informed decisions – all in one place. But what about your hotel?

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Marketing Pricing Book Article 89