eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Uncategorised - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 246

Marketing 246

InnQuest

MAY 9, 2023

Email marketing has become an increasingly important tool for hotels to promote their services and attract customers. With the ability to reach potential customers directly and effectively, email marketing can be an essential part of any hotel’s marketing strategy.

Marketing 222

Marketing Book Events Blog 222

eHotelier

AUGUST 13, 2023

Hotel marketing on Threads – what you need to know - Insights - Insights Only launched on 5 July 2023 by Meta, Threads is already becoming a buzzword for marketers. Will it serve your hotel’s marketing needs?

Marketing 245

Marketing 245

eHotelier

APRIL 8, 2024

Highly experienced sales and marketing professional Kristy Williams has been appointed as Director of Sales & Marketing for the newly rebranded Cairns Harbourside Hotel in tropical north Queensland.

Marketing 130

Marketing 130

Soft Inn

MAY 25, 2023

In today's digital era, having a strong online presence is essential for any hotel business. While marketing strategies can be too costly, I am here to help you explore inexpensive yet effective ways to promote your hotel business out there.

Marketing 246

Marketing Blog Book 246

eHotelier

NOVEMBER 20, 2022

Customers won’t just walk into your hotel; you’ll need to attract them. And to do that effectively, you’ll need to rely on the best marketing strategies. Sadly, many hoteliers lack insights into these strategies. If you are one of them, this post can help.

Marketing 299

Marketing Book 299

eHotelier

OCTOBER 23, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Marketing 290

Marketing 290

eHotelier

OCTOBER 8, 2023

Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns of hotel marketers.

Marketing 290

Marketing 290

eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Marketing 264

Marketing 264

Revenue Hub

APRIL 23, 2024

While traditional marketing tactics still hold value, Artificial Intelligence (AI) is emerging as a game-changer, offering a powerful tool to reach the right audience and maximize your return on investment (ROI). This can increase the conversions by two (2) fold – this is the magic of AI in hotel marketing.

Marketing 84

Marketing Budgeting Book Information 84

eHotelier

JULY 17, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings.

Marketing 246

Marketing Book 246

eHotelier

APRIL 21, 2024

Radio Hotel, the first and only full-service boutique hotel in Washington Heights, announced Danielle Dymond as the new Hotel General Manager. As former Director of Sales & Marketing at Radio Hotel, Danielle will also oversee and execute hotel marketing strategies.

Budgeting 246

Budgeting Marketing 246

eHotelier

FEBRUARY 28, 2024

Global luxury soft brand Elegant Hotel Collection has appointed luxury lifestyle brand and marketing strategist Anna Payne as Director of Marketing, Partnerships & Loyalty.

Marketing 130

Marketing 130

Revenue Hub

MARCH 12, 2024

Connecting with potential guests using immersive, experiential advertising can build a hotel’s brand recognition and customer base. An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services.

Marketing 89

Marketing Concierge Article Events 89

Revenue Hub

APRIL 19, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important, particularly for independent hoteliers. This data appears as if it is organic search content and is very highly trusted and engaged.

Marketing 91

Marketing Book Article Reservations 91

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers.

Marketing 85

Marketing Communication Article Catering 85

Revenue Hub

MARCH 4, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Or, consider hiring a knowledgeable intern at a lesser rate.

Marketing 95

Marketing Budgeting Maintenance Article 95

Revenue Hub

APRIL 15, 2024

At the heart of a successful digital marketing strategy is a broad spectrum of tactics aimed at amplifying your hotel’s digital footprint and driving direct bookings. Recognizing and nurturing these stages within your digital marketing approach is pivotal.

Book 93

Book Marketing Guest Retention Article 93

Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. This knowledge allows hotels to tailor their offerings, creating experiences that leave a lasting impression. By segmenting the market, hotels can tailor offerings and communication strategies to meet distinct needs and preferences.

Marketing 101

Marketing Events Book Document 101

Revenue Hub

MARCH 28, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Marketing 82

Marketing Book Article Reservations 82

Hotel Owner

APRIL 19, 2024

While this has been difficult for many businesses across the industry, the impending and much-needed travel boom is set to significantly benefit hotel companies and owners who operate in the mid-scale market most of all. But where exactly do the opportunities lie for the mid-scale market in 2024?

Marketing 98

Marketing Presentation Pricing Book 98

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

Marketing 91

Marketing Communication Guest Services Strategic Planning 91

Modern Restaurant Management

APRIL 18, 2024

The global restaurant fryers market is projected to grow at a CAGR of 5.6 The market sales are on course to increase from US$ 495.6 Million by 2033, according to Future Market Insights. percent over the forecast period of 2023 to 2033. Million in 2023 to US$ 854.6

Marketing 114

Marketing Procurement Budgeting Pricing 114

Hospitality Net

APRIL 17, 2024

In 2023, occupied room nights, as well as total occupancy (83.5%), continued to lag 2019 performance; however, like gaming revenue, the market’s ADR ($191.29) and RevPAR ($159.73) for 2023 reached record levels for the second year in a row.

Marketing 96

Marketing Article 96

Revenue Hub

SEPTEMBER 27, 2023

Generating revenue is key to any business, including hotels. This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. Subscribe to our weekly newsletter and stay up to date Why transactional marketing is not enough in the hotel industry?

Marketing 91

Marketing Guest Satisfaction Reservations Book 91

Hospitality Net

JANUARY 29, 2024

Generating revenue is key to any business, including hotels. This is why it is very common that in the industry most hoteliers put all their effort on transactional marketing. This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

Marketing 98

Marketing Book 98

Revenue Hub

FEBRUARY 20, 2024

Modern consumers expect personalized experiences in many aspects of their lives – from online shopping to streaming services – making it very important that hotels find ways to offer the same level of personalization that travelers expect in their next hotel stay. and boost ongoing profitability.

Marketing 93

Marketing Concierge Information Guest Satisfaction 93

Lodging Magazine

MARCH 13, 2024

WASHINGTON—Recent research commissioned by AHLA Foundation, the charitable arm of the American Hotel and Lodging Association (AHLA), projects robust demand for hotel industry jobs over the next five years, outpacing overall market job growth.

Marketing 111

Marketing Magazine 111

Hotel Owner

FEBRUARY 29, 2024

The South hotel market remains buoyant, driven by a resurgence of cash buyers over the past twelve months, specialist business property adviser, Christie and Co has revealed. During 2023, the South Hotel team facilitated the sale of over 25 properties throughout the region, totalling £51.1m in aggregate value.

Marketing 96

Marketing 96

Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. To help you get started, here are 10 important performance indicators your hotel should be measuring.

Marketing 81

Marketing Communication Book Article 81

Hospitality Net

FEBRUARY 7, 2024

hotel markets to recover from the pandemic. As average hotel rates and revenue now exceed historic peaks, demand continues to ramp up. Orlando, nicknamed the City Beautiful, was one of the first of the top 20 U.S.

Marketing 95

Marketing 95

Revenue Hub

JANUARY 24, 2024

In the competitive landscape of hotel marketing, the cost of acquiring new customers is a pivotal metric for success. In the hotel industry, this encompasses expenses on advertising, promotional activities, staff salaries, and technology costs associated with marketing.

Marketing 91

Marketing Article Definition Events 91

Hotel Owner

JANUARY 18, 2024

Three hotels part of Daish’s Group portfolio of properties are currently being marketed by Savills. The assets include the freehold of Barrowfield Hotel, Newquay, the freehold of County Hotel, Kendal and the freehold of Daish’s Blackpool. The hotel also benefits from an indoor swimming pool, sauna and games room.

Marketing 98

Marketing Pricing Presentation 98

Revenue Hub

JANUARY 30, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. 2024 hospitality marketing trends 1. What hoteliers and hosts can do to prepare. What hoteliers and hosts can do to prepare.

Marketing 95

Marketing Article Blog Book 95

Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. With the correct strategies, hotels can enhance performance by targeting the right audiences with engaging campaigns.

Marketing 98

Marketing Events Hospitality Management Information 98

Hotel Owner

DECEMBER 4, 2023

The freehold of Gibbon Bridge Hotel and Restaurant in Chipping, Lancashire, has hit the market for an undisclosed sum. The hotel is arranged over the ground and first floors and comprises 30 en-suite bedrooms with two accessible rooms, and a separate bridal apartment.

Marketing 98

Marketing Events 98

Are Morch

APRIL 21, 2024

When executing successful hotel events, two crucial elements should always be present—excellent hotel hospitality and flawless event marketing. Hotel Hospitality When it comes to events, location is key. Let’s explore why one should never be without the other and how you can transform your event ideas into reality.

Events 52

Events Marketing Presentation Article 52