When to Choose OTAs Over Hotel Direct Reservations
Revenue Hub
APRIL 3, 2024
The first reason why it may not be entirely beneficial for hotels to prioritize direct bookings over online travel agencies (OTAs) is that OTAs can provide the visibility needed, especially when it’s most crucial. Consider low-season periods when hotel supply exceeds demand; what do you need most? Naturally, it would be Hotel B.
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