Service that Sells

MAY 30, 2022

You should avoid promising in your restaurant marketing materials what your operation can’t deliver consistently. The marketing expectations you create through your promotional materials will be the baseline of what guests demand when they walk into your restaurant. Identify Marketing Expectations. Leave no stone unturned.

Marketing 52

Marketing Training Server Communication 52

Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Servers can learn to anticipate the customer’s needs based on their body language and facial expressions. Attracting new customers is important to every business owner.

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Customer Service Server Presentation Marketing 189

STAAH

JUNE 27, 2023

Email marketing is a powerful tool for all-sized properties including motels, hotels and vacation rentals, etc to connect with their guests and drive bookings. While segmentation and personalization may sound daunting, they are essential for a successful email marketing campaign. Feel free to write to us at marketing@staah.com

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Marketing Book Property Management Server 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing Blog Budgeting Pricing 167

Modern Restaurant Management

SEPTEMBER 27, 2023

Key findings include: Tipping is on the rise : Good news for servers: diners aren’t skimping on tips. For hospitality businesses navigating a rapidly changing market, that extra income in their employees’ pockets is crucial to retaining staff without cutting into their profit margins. percent, from 16.93 percent to 17.32

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Server Guest Satisfaction Magazine Marketing 197

Modern Restaurant Management

OCTOBER 21, 2021

Even most servers don’t want to do away with tipping. If the server was exceptional, they received a tip of 15 percent or more. However, if service was below expectations or just bad, then the server would receive a tip between five and ten percent. Most have backtracked. To me, the tip has nothing to do with food.

Server 197

Server Food Operations Presentation Pricing 197

Modern Restaurant Management

MAY 8, 2024

Some diners are more open to robot servers at quick service restaurants (30 percent) and table service (10 percent), but are still in the minority. QSRs need to approach automation investments with a nuanced understanding of their position in the market as well as their existing perception among consumers.

Customer Service 186

Customer Service Front of House Server Pricing 186

Modern Restaurant Management

JULY 11, 2023

Customers access a digital menu through their smartphone camera and place orders without reviewing physical menus or interacting with servers. Diners scan the QR Code on their table to access the restaurant menu and place their order as soon as they’re ready — no need to wait for a server.

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Server Information Pricing Marketing 126

Modern Restaurant Management

SEPTEMBER 6, 2023

When a server or drive-thru attendant greets you by name and asks, “Would you care for your usual chicken sandwich meal with a large fry?,” With the right consumer marketing solution, your restaurant can focus its efforts and budget on high-value customers, instead of those who’ve already churned. No Marketing Staff?

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Modern Restaurant Management

FEBRUARY 20, 2024

With four-in-ten Americans saying none of their purchases are made in cash, it’s become harder than ever to tip out servers in cash. Digital tipping ensures servers receive the full amount of their tips with less risk of error or theft. Servers want their tips as soon as they clock out for the day. Increased retention.

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POS Systems Server Accounting Reservations 123

NCC USA

JULY 31, 2023

Farmers’ Markets can be a wonderfully revitalizing force in a community. The connections made at these markets between farmers and their customers build strong communities and promote an approach to farming that prioritizes improving the land for future generations over short-term corporate goals.

POS Systems 52

POS Systems Marketing Inventory Planning Pricing 52

7 Shifts

JANUARY 10, 2024

s Union Market District, sits the modern Mexican restaurant Destino. Located in a market with a focus on Latin American businesses, what sets Destino apart (aside from inventive cocktails) is the note under the dessert menu: “In lieu of tipping, we add a 20% service charge to each order to support a professional wage for our entire team.

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Server Front of House Back of House Communication 88

Modern Restaurant Management

JULY 14, 2021

Wisely brings everything you know about each customer to every interaction— from how guests are greeted at the door to how they’re personally invited back across marketing channels. Starting as a server in high school and college, he learned very quickly how important it is to deliver a great guest experience.

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Server Information Marketing 180

Modern Restaurant Management

JANUARY 18, 2023

Beyond putting guest data insights at servers’ fingertips, data science tools will deepen the personalization possibilities. Soon, a server will not only be able to see a guest’s general preferences but also receive tailored food and drink upsell suggestions based on their prior orders.

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Server Reservations Information Catering 189

Service that Sells

OCTOBER 23, 2023

Offer specials that provide a server with an easy upsell opportunity. Train servers to attach an appetizer sale to the deal. Run server incentives to provide extra motivation. For example, reward a lotto ticket to the server who’s able to upgrade the most well-drink orders to premium brands or regular drafts to larges.

Server 52

Server Training Pricing Blog 52

Modern Restaurant Management

MAY 3, 2022

Take a step back and look at your marketing materials as a whole. When thinking about atmosphere, you’ll want to consider things like music, server attire, and even seating arrangements. Do they feel consistent, unique, and meaningful? If not, it might be time for something new. Improve the Atmosphere.

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Server Training Information Marketing 188

7 Shifts

JANUARY 10, 2024

s Union Market District, sits the modern Mexican restaurant Destino. Located in a market with a focus on Latin American businesses, what sets Destino apart (aside from inventive cocktails) is the note under the dessert menu: “In lieu of tipping, we add a 20% service charge to each order to support a professional wage for our entire team.

Server 78

Server Front of House Back of House Communication 78

Restaurant Engine

SEPTEMBER 23, 2020

You’ve got great food, wonderful ambiance, highly trained servers, and an excellent chef. This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”.

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Marketing Special Events Article Events 94

Modern Restaurant Management

JUNE 1, 2021

Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers. Not only does this digital ordering channel reduce labor costs for your restaurant—it also helps servers turn tables faster and minimize order errors. Brand Your Own Website for the Win.

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Server Communication Information Accounting 180

Modern Restaurant Management

JANUARY 30, 2024

They research potential new offerings extensively, preparing thoroughly before launching rather than rushing to market. They must connect to priorities across key operations, marketing, customer service and finance roles. Poorly vetted moves strain capabilities across kitchens, servers, support staff and systems.

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Cost Reduction Server Training Customer Service 203

Modern Restaurant Management

OCTOBER 14, 2022

Likewise, ensure that servers are trained to ask all customers about potential allergies when taking orders. Create a system that allows servers to easily and efficiently let the cooks know that there is a guest with an allergy, and have the kitchen prepare these dishes using separate cookware. Between Waitstaff and Kitchen Staff.

Server 189

Server Communication Training Front of House 189

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. Define Your Reasoning A rebrand allows a company to start fresh with a new logo, website, or marketing strategy that better matches its business plan.

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Information Catering Marketing Server 183

Modern Restaurant Management

DECEMBER 21, 2021

I believe that marketplaces will continue to consolidate through acquisition and that we will end 2022 with maybe three major players vying for the entire off-premise market. Guests will have the ability to order through a kiosk, a server and through their phone all in one venue.

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Server Marketing 197

Modern Restaurant Management

JUNE 13, 2023

Early on a sunny Sunday morning, the air is thick with humidity and the servers are reeling from consecutive busy services. While “shadowing” strategies pairing new staff with veteran servers may be tempting given limited time and budgets, the potential to pick up bad habits or dissonant messaging warrants significant caution.

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Training Server Budgeting Scheduling 180

The Restaurant Times

JANUARY 13, 2021

Rebranding a restaurant business becomes necessary to keep your restaurant relevant at a time of changing customer preferences and capture a bigger market share. How To Rebrand Your Restaurant Without Losing Market Recognition. How are they positioning themselves in the market? Analyze Competition.

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Marketing Communication Server Catering 104

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 78

Marketing Blog Pricing Information 78

Modern Restaurant Management

FEBRUARY 8, 2023

There are many platforms in the marketplace designed to help owners with restaurant operations like table management service (TMS), online reservations, scheduling, and payroll to marketing. Automated solutions like call-in waiting, online bookings, etc., They can allocate lesser staff during off-peak hours.

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Server Training Marketing Scheduling 197

Modern Restaurant Management

DECEMBER 5, 2022

From a customer perspective, they would be able to drive their own dining experiences at their own pace without waiting on a server to visit their table or flag someone down. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

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POS Systems Server Information Marketing 225

Modern Restaurant Management

APRIL 24, 2023

It’s going to be the owner, the general manager or a good staff member because this has to do with marketing. Hire a Good Catering Manager One of the most important things a catering manager does is marketing. Right off the top, the catering manager gets five points of that, and the servers split the remaining 17.

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Catering Pricing Server Marketing 197

EATER

SEPTEMBER 19, 2023

Outdoor seating at Viktualienmarkt market. Whether in pubs or restaurants or even at market stalls, local chefs excel the most when looking inward, reinventing dishes ingrained in Munich’s identity, or working with the abundance of small producers found across the region.

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Server Catering Reservations Marketing 106

Modern Restaurant Management

MARCH 22, 2022

For less than $1000/month, restaurants can have their own robot server that greets guests and delivers dishes to their tables. One restaurant in the UK turned to robot servers after struggling to find staff, and the benefits exceeded their expectations. Automated Dining.

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Server POS Systems Definition Communication 203

7 Shifts

JUNE 28, 2023

Chulita doesn't have traditional managers, but lead servers with different managerial responsibilities. Tara Edie, for example, is a Lead Server who also runs PR and Marketing for the brand. Problem As an owner, Imani wears many hats—as does her team.

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Server Front of House Scheduling Communication 78

The Restaurant Times

NOVEMBER 17, 2020

For instance, inefficiency in your customer-facing staff will affect all of your other teams like your sales team, your marketing team, the kitchen staff, etc. The post Hiring Right Restaurant Staff: 5 Tips to Build a Customer Centric Team of Servers For Your Fine Dine Restaurant appeared first on The Restaurant Times. Question 5.

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Server Training Presentation Blog 52

Modern Restaurant Management

JANUARY 8, 2024

– Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing! Vanilla isn’t for everyone In 2023, marketing took a cue from the ice cream parlor, embracing segmentation with the same precision as a sundae artisan.

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Pricing Catering Training Marketing 215

EATER

JULY 7, 2023

To make the case for service fees, many restaurateurs have insisted that they’re a way to make pay more equitable between front-of-house workers like hosts and servers and kitchen workers like line cooks and dishwashers. Now, the fees have inspired a lawsuit at Los Angeles hot spot Jon & Vinny’s. might be going to the restaurant’s owners.

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Server Front of House Pricing Back of House 96

Modern Restaurant Management

DECEMBER 22, 2021

There are different IoT-based solutions on the market designed to decrease downtime, increase energy and operational efficiency and improve overall customer experience. This is one of the easiest forms of IoT because it doesn't require any human other than the server punching in orders at their waiting station.

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POS Systems Maintenance Server Scheduling 244

Modern Restaurant Management

JANUARY 26, 2023

We are hearing a lot of positive insights from clients about the labor market. Restaurants have learned to operate with fewer people and rely more on technology which is necessary as the labor market continues to tighten. The labor market continues to be tight (but there are signs of hope). Were you surprised about any findings?

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Server Marketing Training Pricing 189