Remove Budgeting Remove Guest Satisfaction Remove Marketing Remove Pricing
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How to Measure Guest Satisfaction in Hospitality Industry – 2023

InnQuest

In the hospitality industry, guest satisfaction is the ultimate goal. Satisfied guests are more likely to become repeat customers, leave positive reviews and recommend the property to others. To ensure continuous improvement and success, hospitality businesses must adopt effective methods to measure guest satisfaction.

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Top 4 Benefits of Seasonal Pricing for Hotels

InnQuest

Pricing plays a crucial role in determining the success of any business. When it comes to hotel businesses, one must continuously strive to achieve a balance between the customer experience and pricing. Hotels follow different pricing strategies to get there and seasonal pricing remains one of the most important.

Pricing 220
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Hotel Pricing: A Comparison of Generic and Guest-Based Pricing

Revenue Hub

NB: This is an article from Demand Calendar One of the most pivotal decisions is setting the right price policy for hotel rooms. A hotel’s pricing strategy can be the difference between empty rooms and a bustling, thriving business. In this approach, hotel rooms are viewed and sold as commodities, regardless of who the guest is.

Pricing 87
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A Comprehensive Guide to Hotel Market Segmentation

InnQuest

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Marketing 130
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The Ever Evolving Roles and Marketing and Revenue Management

Revenue Hub

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

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Transactional Marketing vs Relationship Marketing in Hotel Industry

Revenue Hub

This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. NB: This is an article from Bookboost This means the focus is mainly on short-term relations with guests, and once the transaction is done (the booking is made), the relationship ends.

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Everything You Need To Know About Hotel Operations Management

InnQuest

It encompasses tasks such as front office operations, housekeeping, food and beverage services, maintenance, sales, marketing and financial management. The goal is to provide excellent guest experiences while maximizing revenue and maintaining cost control. Human Resource Management: Managing the hotel’s workforce is essential.