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Mike Fulkerson appointed Chief Marketing Officer at Seabourn

eHotelier

In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

Marketing 130
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Elevate your brand: managing online reputation effectively

Les Roches

Shared media Refers to the inte­ractions between your brand and consume­rs on social networks, such as retwee­ts on X (formerly Twitter), likes on Facebook or comme­nts on Instagram. Finally, remember authenticity is key and transpare­ncy should be a non-negotiable aspe­ct of all brand communications.

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Pan Pacific London marketing director joins EC BID

Hotel Owner

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. In her role, Whittemore will work alongside the BID’s executive team to help facilitate the strategic decision-making process.

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Cloud5 Launches New Managed Services Division

Technology: Lodging Magazine

CHICAGO—Cloud5 Communications announced the launch of its new Managed Services division. This division will help properties manage technology infrastructure, IT operations, projects, and security initiatives. This division will help properties manage technology infrastructure, IT operations, projects, and security initiatives.

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What is brand strategy in marketing?

Les Roches

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

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Preferred Travel Group adds three execs

Hotel Business

Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.

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Best Western names Joelle Park CMO

Hotel Business

Park leads the company’s global marketing, brand strategy and communications, including oversight of the company’s loyalty programs. Her work at Hilton included the recent launch of a breakthrough global brand platform and campaign.