article thumbnail

Elevate your brand: managing online reputation effectively

Les Roches

Shared media Refers to the inte­ractions between your brand and consume­rs on social networks, such as retwee­ts on X (formerly Twitter), likes on Facebook or comme­nts on Instagram. Finally, remember authenticity is key and transpare­ncy should be a non-negotiable aspe­ct of all brand communications.

article thumbnail

What is brand strategy in marketing?

Les Roches

Understanding brand strategy Brand strategy refers to the long-term plan devised by a company to establish and differentiate its brand in the market. It is a comprehensive framework that guides how a brand is positioned, perceived and communicated to its target audience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

article thumbnail

High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

There are lots of career paths you can consider in the hospitality industry, especially once you have completed professional qualifications such as a hotel management degree. alvarez/E+ via Getty Images High-paying hospitality careers are in demand because they appeal to a lot of people.

article thumbnail

What are the Different Management Styles

Les Roches

There are, however, four distinct types of management styles that provide a good starting point. Visionary management style. This management style is all about clearly communicating a strong common purpose and inspiring teams to work hard to achieve it. A visionary manager avoids micromanaging. Conclusion.

article thumbnail

10 of the best companies to work for in hospitality

Les Roches

While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers. Why is the hospitality industry a great place to work?

article thumbnail

Careers with a marketing degree: will I be qualified for senior roles?

Les Roches

If you are looking for specific roles to aim for in hospitality and marketing, there are plenty of high-paying hospitality jobs, some with particular specialities. Traditional marketing careers There are lots of traditional roles in marketing for hospitality. It would also mean managing other marketing staff in the organization.