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Skyrocket your business with these marketing strategies for tourism

Les Roches

Doesn’t it sound appealing to transform your tourism business from a small-scale endeavor that struggles for attention into an enterprise that is sought after, thriving and successful? What is tourism marketing? Essentially, any technique that encourages travelers to choose one particular destination over others.

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Preferred Travel Group adds three execs

Hotel Business

Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.

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Master marketing for tourism to enter a world of opportunities

Les Roches

Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort. If you’re looking at different hospitality careers , enjoy travel, and have an interest in marketing, tourism marketing could be the right choice for you.

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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High paying jobs in hospitality: what to expect and how to prepare yourself

Les Roches

Tourism and hospitality are major businesses and in some countries, such as Thailand, tourism has a significant impact on GDP. Hospitality is an industry that operates in almost every country in the world, which means it offers plenty of scope for travel and high-paying hospitality careers. Why work in hospitality?

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Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

A recent report by Aptamind Partners, supported by the World Travel & Tourism Council [WTTC], found that in the top 23 listed hotel companies, zero per cent of women had progressed into leadership roles [specifically CEO and chairman] since 2019.

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10 of the best companies to work for in hospitality

Les Roches

There is a lot of crossover between the travel and tourism industry. While many people initially think of just front-of-house staff and housekeepers when thinking about jobs in hospitality, there are many great roles in hospitality management that can offer exciting and rewarding careers.