Revenue Hub

APRIL 19, 2024

In the realm of boosting direct bookings, numerous hotels find themselves constrained by a finite set of strategies. This is where hotel metasearch becomes so important, particularly for independent hoteliers. This data appears as if it is organic search content and is very highly trusted and engaged.

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Marketing Book Article Reservations 92

eHotelier

FEBRUARY 5, 2024

HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has outpaced the market with 52% revenue growth with reservations up by over 42% in the past 12-months.

Marketing 130

Marketing Reservations 130

Revenue Hub

APRIL 23, 2024

Welcome to talk about something you all use but might not always think of as a marketing superstar – WhatsApp! In this article, we’re going to show you how real businesses are using WhatsApp to make their mark in the big, wide world of marketing. 5: Restaurant Reservations Time for food! Hey there, folks!

Marketing 83

Marketing Reservations Article Events 83

Revenue Hub

SEPTEMBER 27, 2023

Generating revenue is key to any business, including hotels. This is why is very common that in the industry most hoteliers put all their effort on transactional marketing. Subscribe to our weekly newsletter and stay up to date Why transactional marketing is not enough in the hotel industry?

Marketing 90

Marketing Guest Satisfaction Reservations Book 90

InnQuest

OCTOBER 17, 2023

This is why our guide discusses how to avoid overbooking in hotels. As is known, overbooking can be a delicate issue for hotels, as it causes disgruntled guests who are unable to check into their rooms. Hotel Overbooking: Concerning or Not? Hotel overbookings are concerning but not uncommon in the industry.

Reservations 221

Reservations Guest Satisfaction Book Pricing 221

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

Marketing 89

Marketing Communication Guest Services Strategic Planning 89

Revenue Hub

MARCH 28, 2024

The benefits of CPC marketing for hotels shouldn’t be overlooked when strategizing for the future. This cost-effective marketing channel offers targeted campaigns that provide both a short and long-term return. Paid ads are an ideal way for hotels to improve visibility and capitalize on increased demand, area events and more.

Marketing 81

Marketing Book Article Reservations 81

Hotelogix

JANUARY 30, 2024

As a hotelier, monitoring your hotel's performance is paramount to ensuring smooth operations and maximizing revenue. In this context, reports are critical as they provide key insights into your hotel's operations, from housekeeping to finance, marketing, and guest preferences.

Housekeeping 147

Housekeeping Reservations Budgeting Book 147

Hotelogix

APRIL 22, 2024

Harnessing hotel data is essential for navigating the modern hospitality landscape, enhancing operational efficiency, and tailoring marketing efforts to meet guest preferences better. Let's explore the insights and strategies for transforming your hotel's data into a robust growth and customer satisfaction tool.

Guest Satisfaction 130

Guest Satisfaction Book Pricing Reservations 130

InnQuest

JULY 11, 2022

Recent times have seen modern, online marketing strategies revolutionize the landscape of the tourism and hospitality industry. While traditional marketing strategies still yield results, they have now become merely an auxiliary factor in the overall success of a robust hotel marketing plan.

Marketing 130

Marketing Travel and Tourism Definition Book 130

SiteMinder

FEBRUARY 9, 2023

Sydney, Australia – Newly released data from SiteMinder, the world’s leading open hotel commerce platform, highlights the increase in outbound reservation volumes from mainland China following the country’s relaxation of travel restrictions on January 8.

Reservations 98

Reservations Book Travel and Tourism Communication 98

Revenue Hub

NOVEMBER 22, 2023

Hotel marketing automation is growing in popularity, as hotel marketers are continually pressured to adapt to the evolving digital marketing landscape. Whether it’s the emerging AI revolution or shifting content preferences on social media, there is never a shortage of new marketing strategies at your disposal.

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Marketing Article Book Presentation 93

Revenue Hub

AUGUST 31, 2023

Digital marketing is a piece that cannot miss in any hotel marketing strategy. Subscribe to our weekly newsletter and stay up to date Considering how the digital marketing landscape is constantly evolving and new trends and technologies emerging at breakneck speeds, keeping yourself updated might seem like a titanic task.

Marketing 93

Marketing Article Catering Reservations 93

Revenue Hub

APRIL 17, 2024

Rapidly advancing technology and ever evolving guest expectations have given rise to the opportunity for substantial transformation in roles traditionally siloed into the areas of marketing and revenue management. At the same time, marketing existed at the brand level and largely in the form of printed ads, collateral, and consortiums.

Marketing 87

Marketing Information Budgeting Reservations 87

Serviced Apartments

MARCH 19, 2024

US: Economy extended stay hotel brand LivAway Suites is accepting reservations for its first two openings in West Jordan, Utah, and Smyrna, Nashville, Tennessee. The company also partnered with property management system HotelKey as well as website developer and digital marketing agency Altos.

Reservations 52

Reservations Property Management Marketing 52

Revenue Hub

JUNE 15, 2023

Despite the predictions of its demise, the voice reservations channel is alive and well for all sectors of the lodging industry. For hotels, direct bookings save costly OTA commissions, plus voice agents are in the best position to upsell accommodations and cross-sell amenities, services and activities.

Reservations 85

Reservations Book Training Workshop 85

Revenue Hub

APRIL 29, 2024

If you own a hotel, you most likely have listings with several online travel agencies (OTAs), such as TripAdvisor, Airbnb, and Expedia. Channel Manager for hotel software manages the real-time, safe, and secure online distribution of your hotel’s rooms. As a result, hotels may oversee these channels from a single location.

Reservations 101

Reservations Book Article Pricing 101

Hotel Owner

NOVEMBER 27, 2023

Whitbread has revealed that Premier Inn has been named as the proposed operator for a new hotel development at Leeds Kirkgate Market, as a pre-let lease has already been agreed. The news comes as Leeds City Council submitted a planning application in August for the scheme on the George Street side of the Grade I-listed market building.

Marketing 98

Marketing Reservations 98

SiteMinder

APRIL 28, 2024

As part of the partnership, Trip.com has signed an agreement to participate in SiteMinder’s new Channels Plus program, which simplifies distribution for hotels by giving access to multiple distribution channels through one setup.

Marketing 110

Marketing Book Pricing Information 110

Hospitality Net

FEBRUARY 6, 2024

HotelREZ Hotels & Resorts, one of the world’s leading hotel representation companies, has outpaced the market with 52% revenue growth with reservations up by over 42% in the past 12-months.

Marketing 70

Marketing Reservations 70

Revenue Hub

JULY 10, 2023

Hotel segmentation is at the heart of any successful hotel operation. NB: This is an article from Mews It informs marketing strategy, helps tailor offers and reveals growth opportunities while optimizing revenue management strategy and profitability. What is hotel market segmentation?

Marketing 81

Marketing Special Events Book Article 81

Revenue Hub

OCTOBER 4, 2023

In the ever-evolving digital advertising landscape, the hotel industry must remain up-to-date with the tools and strategies that drive success. Subscribe to our weekly newsletter and stay up to date Attribution models are the compass guiding hotels through the intricate customer journey. This time, she doesn’t click on any ads.

Marketing 86

Marketing Book Article Budgeting 86

MEWS

NOVEMBER 16, 2023

Hotel add-on services increase your hotel's revenue by adding more value to each reservation. They come in many shapes and forms, and there are many ways to ensure you're successfully marketing them.

Reservations 130

Reservations Marketing 130

Revenue Hub

MAY 3, 2024

NB: This is an article from ZRM | Zwibak Revenue Management Subscribe to our weekly newsletter and stay up to date It was understandable that hoteliers would push rate – a hotel’s goal is to maximize revenue and profit, and they had a lot of missed opportunity to make up for. Why do we do this? Our demand dried up.

Marketing 95

Marketing Pricing Special Events Book 95

Revenue Hub

NOVEMBER 11, 2022

Hotel market segmentation is the process of grouping hotel guests into categories based on their booking patterns and travel habits. By segmenting hotel guests into market groups, hoteliers are able to identify where their business is coming from, spot new business in the area, and drive hotel revenue.

Marketing 87

Marketing Book Reservations Article 87

Hotelogix

NOVEMBER 12, 2023

Call them hotel reports or hotel management system reports, they help you gain insights on your hotel business so that you can make data-driven decisions. However, without a hotel property management system, it would be next to impossible to extract those reports manually.

Property Management 147

Property Management Reservations Book Accounting 147

InnQuest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Customer Service 224

Customer Service Training Guest Satisfaction Property Management 224

Revenue Hub

NOVEMBER 15, 2023

In the realm of hotel marketing, Google Ads has become an indispensable tool for driving bookings and enhancing digital marketing for hotels. However, the key to unlocking its potential lies in choosing the appropriate bidding strategy, which can significantly shape your campaign’s success and budgeting.

Marketing 90

Marketing Budgeting Article Reservations 90

Hotel Business

JANUARY 8, 2024

Choice Hotels International Inc. has launched its newest multichannel national marketing campaign, “A Stay for Any You.” The largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.

Marketing 107

Marketing Reservations Pricing Book 107

Hotel Owner

MARCH 12, 2024

The HS Property Hub is bringing together a host of top experts in the Hotels sector to explore opportunities for real estate investment in 2024 during the half-day forum ‘What’s My Hotel Worth? Hotel Market Trends and Valuations’. For further information and to reserve a place: [link]

Marketing 59

Marketing Reservations Brand Management Pricing 59

Soft Inn

MARCH 29, 2023

Bookings and reservations, particularly for hotels and restaurants, are sure to be impacted now that Ramadan is here. Ramadan a significantly special time for Muslims and indirectly it will take a toll on the hotel industry.

Book 246

Book Reservations Marketing 246

InnQuest

SEPTEMBER 5, 2023

At a glance: What is Hotel Inventory Management? Managing your hotel’s inventory efficiently can significantly impact your bottom line, guest satisfaction and overall operational effectiveness. Firstly, What is Hotel Inventory Management? Let’s get started! Inventory here includes food, beverages, and kitchen equipment.

Guest Satisfaction 218

Guest Satisfaction Maintenance Pricing Book 218

Revenue Hub

APRIL 9, 2024

How to Increase Monthly Hotel RevPAR: To enhance monthly RevPAR, hoteliers must adopt strategic approaches that leverage market insights, guest preferences, and current trends. Here are 10 effective strategies based on real-world hotel feedback. Digital marketing is your way to get new, loyal guests that book directly.

Book 99

Book Reservations Article Marketing 99

Revenue Hub

OCTOBER 20, 2023

As publishers have enhanced their callout and extension features to improve the user experience and provide additional exposure for advertisers, Tripadvisor is introducing Enhanced Marketing Text in the metasearch auction. NB: This is an article from Koddi Subscribe to our weekly newsletter and stay up to date What is Enhanced Marketing Text?

Marketing 95

Marketing Article Reservations Pricing 95

Revenue Hub

JANUARY 27, 2023

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. NB: This is an article from Fuel Travel A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests.

Marketing 84

Marketing Guest Satisfaction Property Management Article 84

SiteMinder

SEPTEMBER 26, 2022

Some differences between hotel guests are obvious, and others are as small as their booking channel preferences or tendency to spend additional money on-site. Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. What is hotel market segmentation?

Marketing 95

Marketing Housekeeping Information Blog 95

HotelREZ

FEBRUARY 5, 2024

Now with over 2,500 independent hotels, apartments and hotel groups across 100 countries, the HotelREZ Hotels & Resorts portfolio has grown more than 20% in 2023. It’s reach has expanded to new markets including Australia, South Africa and UAE – making it the 15th largest hotel company worldwide.

Marketing 52

Marketing Reservations Book 52