Revenue Hub

DECEMBER 7, 2023

Some of us still remember booking hotels before the digital age. It often involved receiving a tourist information guidebook with basic hotel descriptions and phone numbers only. As a hotel, having an online booking engine on your website is synonymous with good customer service—and it makes life easier for you, too.

Communication 95

Communication Book Reservations Article 95

Hospitality Net

DECEMBER 4, 2023

Nobu Hotel Atlanta, the epitome of luxury lifestyle accommodations nestled in the vibrant heart of Buckhead, today announced they’ve hired Resonate, an esteemed boutique marketing communications firm as their agency of record.

Communication 70

Communication Marketing 70

Revenue Hub

FEBRUARY 27, 2024

In today’s world, instant digital connectivity is the norm and SMS text marketing has risen to prominence as a key strategy in the hotel industry, pivotal for boosting guest engagement and satisfaction. The Essential Role of SMS Marketing in Hotels SMS marketing is revolutionizing the way hotels communicate with their guests.

Marketing 90

Marketing Communication Guest Services Strategic Planning 90

Hotel Owner

APRIL 2, 2024

Virgin Hotels Collection, the parent company of Virgin Hotels and Virgin Limited Edition, has announced the appointment of Naomi Moreno-Melgar as the new global director of communications. She spent 10 years in the PR team at Virgin Holidays.

Communication 52

Communication Marketing 52

MEWS

JANUARY 30, 2023

Despite all the attention social media and mobile marketing gets, direct - or hotel email marketing - remains the most powerful digital marketing method. Table of contents What is hotel email marketing? Whatever your goal is, this is without a doubt a must when it comes to marketing strategies.

Marketing 162

Marketing Communication Book Information 162

Revenue Hub

APRIL 15, 2024

B2B hotel marketing focuses on building relationships with other businesses, such as travel agencies, corporate clients, and event organizers, differing fundamentally from B2C marketing’s target on individual consumers.

Marketing 85

Marketing Communication Article Catering 85

Revenue Hub

MARCH 20, 2024

Understanding market segmentation is crucial in the hotel industry for successful sales. This knowledge allows hotels to tailor their offerings, creating experiences that leave a lasting impression. By segmenting the market, hotels can tailor offerings and communication strategies to meet distinct needs and preferences.

Marketing 101

Marketing Events Book Document 101

STAAH

MAY 7, 2024

Before you realize it, the upcoming peak season will be here, presenting an opportunity to maximize your hotel’s occupancy with satisfied guests. In this regard, having a solid marketing mix in place is crucial. Establishing a marketing database through guest sign-ups enables personalized communication.

Marketing 84

Marketing Guest Satisfaction Banquet Operations Book 84

Modern Restaurant Management

OCTOBER 20, 2022

The key to providing outstanding customer service is ultimately through coherent communication, as adequate English language competency is essential for ensuring a positive guest experience. A virtual English language speaking coach can empower workforces with confidence and native-like proficiency to produce coherent communication.

Communication 188

Communication Training Customer Service Scheduling 188

Revenue Hub

MAY 16, 2023

As a hotelier, it is important to prioritise pre-arrival communication with your guests. Pre-arrival communication can also help you to anticipate and address any concerns or issues your guests may have, making their stay as smooth and enjoyable as possible. What channels of communication can you use in your pre-arrival communication?‍

Communication 83

Communication Information Customer Service Events 83

Revenue Hub

MARCH 28, 2024

For hotel operators, tracking data analytics in the form of key performance indicators (KPIs) reveals pathways to optimizing your marketing, customizing guest experiences, and business growth. To help you get started, here are 10 important performance indicators your hotel should be measuring.

Marketing 81

Marketing Communication Book Article 81

Revenue Hub

NOVEMBER 17, 2023

If you think guest messaging is the way of the future when it comes to hotel communications, you’d be wrong. As more and more people rely on their smartphones for daily tasks, the way they communicate has shifted as well. It’s already here. Approximately 8.4 trillion text messages were sent globally in 2022.

Communication 98

Communication Guest Satisfaction Concierge Article 98

Hospitality Net

JANUARY 9, 2024

And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics, and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

Marketing 98

Marketing Communication 98

Revfine

NOVEMBER 6, 2023

Considering rapid developments in AI-based hotel tech solutions, rising expectations of tech-savvy travelers, and challenges the industry faces, let’s explore the fit of conversational AI in guest communications, as well as its role and benefits. appeared first on Revfine.com.

Communication 94

Communication Marketing 94

Revenue Hub

OCTOBER 23, 2023

NB: This is an article from Revinate And that explosion has created a new world of data-driven hospitality, where the convergence of hotel marketer data, analytics , and guest expectations for personalized communications and service are redefining the way hotels connect with their guests.

Marketing 86

Marketing Regulatory Compliance Communication Information 86

Hotel Owner

JANUARY 9, 2024

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. Since then, the hotel has scooped numerous accolades, including two ‘Hotel of the Year’ awards in its first two years of operation.

Marketing 98

Marketing Communication Brand Management 98

eHotelier

MARCH 9, 2023

First Hospitality, a national hotel operating and development company, announces the appointment of Christina Santarelli-Foster to vice president of marketing. Santarelli-Foster brings more than 15 years of expertise in strategic marketing, communications, and brand strategy to this position.

Marketing 130

Marketing Communication 130

Revenue Hub

OCTOBER 27, 2023

In the demanding world of hotel marketing, profitability (not revenue) is king. NB: This is an article from Direct Your Bookings However, paradoxically, there might be some hidden practices within your own marketing strategies that are, in reality, undermining your success. No technicalities. Zero, none, nada! Let’s dig in. #1

Marketing 99

Marketing Article Book Communication 99

Revenue Hub

SEPTEMBER 4, 2023

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. It is different from any other general CRMs because it has into consideration all the important data hotels need for their business and the way it is structured makes sense for hospitality.

Marketing 96

Marketing Communication Article Scheduling 96

Revenue Hub

APRIL 29, 2024

Your marketing presence has to be not only mobile friendly , it has to be mobile savvy to attract guests and stay on top of the competition. SMS Marketing As of 2019, text messages achieved a 98 percent open rate, with emails lagging behind at 20 percent. None of this means you should forget about email marketing entirely though.

Marketing 89

Marketing Book Article Information 89

Revfine

SEPTEMBER 21, 2023

As a hotel marketer, you know that managing multiple communication channels to reach out to potential guests can be an overwhelming task. To make matters worse, gathering insights from guest data The post From Zero to Hero: 4 Ways a Hotel Crm Can Level up Your Marketing Efforts appeared first on Revfine.com.

Marketing 100

Marketing Communication 100

Les Roches

MARCH 23, 2023

Hotel marketing can be an incredibly important part of a hotel’s success. Effective marketing helps to bring in new customers, build brand loyalty, and increase hotel revenue. With the correct strategies, hotels can enhance performance by targeting the right audiences with engaging campaigns.

Marketing 98

Marketing Events Hospitality Management Information 98

Hospitality Net

APRIL 28, 2023

The marketing department in a hotel has a crucial role in increasing revenue. Not only has to do with creating initiatives to attract new guests but also with communicating with previous guests and making them come back.

Marketing 97

Marketing Communication 97

Hotel Owner

SEPTEMBER 5, 2023

Adagio has announced the appointment of Virginie Barboux as senior vice-president of customers and marketing. Barboux will specifically take charge of management of the communication, marketing, customer experience, CSR and design functions of the company.

Marketing 98

Marketing Communication 98

Revenue Hub

MAY 2, 2024

In today’s dynamic hospitality landscape, effective communication with hotel guests has become more crucial than ever. Leveraging mobile messaging platforms has emerged as a cornerstone strategy for hotels aiming to enhance guest experiences and streamline communication processes.

Guest Satisfaction 90

Guest Satisfaction Communication Article Information 90

Revenue Hub

JUNE 12, 2023

Starting a hotel business is a complex and challenging endeavour, but with careful planning and execution, it can also be a lucrative one. NB: This is an article from Proven Partners One of the key elements of a successful hotel business is a strong digital marketing strategy.

Marketing 88

Marketing Article Accounting Blog 88

Revenue Hub

MARCH 22, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news – there’s a bunch of nifty free digital marketing tools out there for hotel marketers! Google When it comes to free digital marketing tools for your hotel, Google is your best friend.

Marketing 84

Marketing Travel and Tourism Book Information 84

Les Roches

DECEMBER 28, 2022

Then a career in communications could be for you. A communications manager is a critical role and plays an important role in promoting an organization, its people, products, and services – both internally and externally — through expertly-designed and executed communications strategies. What is a communications manager?

Communication 52

Communication Blog Customer Service Marketing 52

InnQuest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers.

Customer Service 224

Customer Service Training Guest Satisfaction Property Management 224

Revenue Hub

APRIL 14, 2023

NB: This is an article from Net Affinity As we reported last week, things are looking up – travel rates are continuing to rise and so are hotel rates. According to new findings from Hotstats and RSM UK , the performance of the UK hotels sector was better than expected in February and is outperforming the rest of the hospitality sector.

Marketing 65

Marketing Communication Document Article 65

Revenue Hub

AUGUST 2, 2023

The rapidly changing landscape of hotel marketing is reshaping the traditional 4Ps – Product, Price, Promotion, and Place. This is a journey to redefine hotel marketing for the digital age, offering actionable insights and guidance at every step. Conceived in the early 1960s by E.

Marketing 89

Marketing Pricing Article Blog 89

Hospitality Net

JUNE 22, 2023

The Leading Hotels of the World, Ltd. LHW) held its 2023 Sales Marketing & Distribution Conference from June 2 - 4 in Munich, Germany.

Marketing 98

Marketing Communication 98

Revenue Hub

NOVEMBER 29, 2022

When properly executed, email marketing for hotels opens a direct line of communication to past, present, and future guests, providing them timely, relevant information and offers – and increasing your direct bookings. FOLLOW HOTEL EMAIL BEST PRACTICES. TAKE ADVANTAGE OF HOTEL NEWSLETTER EXAMPLES & TEMPLATES.

Marketing 87

Marketing Communication Article Book 87

Hospitality Net

APRIL 29, 2024

This DOCUMENT outlines challenges CIOs and CTOs face when approached by tech vendors, highlighting communication issues that lead to frustration. This advice is backed by Martin’s 35 years of International experience, where he managed tech deployment across hotels in the APAC region.

Document 98

Document Communication Marketing 98

Revfine

NOVEMBER 2, 2022

Communicating with past and potential customers via email has always been simpler, faster, and more cost-effective than most other means of online marketing for businesses across different industries. The post 7 Email Marketing Tips for Hotels to Increase Rerturn on Investment (ROI) appeared first on Revfine.com.

Marketing 94

Marketing Communication 94

MEWS

AUGUST 25, 2023

Defining your hotel's tone of voice is one of the most strategic decisions you need to make. It ties directly into your marketing strategy by determining how your brand communicates a unique value proposition.

Communication 130

Communication Marketing 130

Revenue Hub

JANUARY 27, 2023

While many property management systems auto-generate simple transactional emails, proper email marketing software for hotels does so much more than the basics. NB: This is an article from Fuel Travel A full-featured hotel guest messaging solution makes it easy to communicate with future, current, and past guests.

Marketing 84

Marketing Guest Satisfaction Property Management Article 84