Building a Winning CMO-CFO Relationship with Better Marketing Data
Modern Restaurant Management
AUGUST 24, 2021
It’s a business tale as old as time: the newly-hired CMO figures he/she can move a whole lot of product if they can just get their hands on enough budget upfront to build out savvy online ordering tools, an app with a strong loyalty program, and a delivery solution with order injection, alongside the budget to market the brand on tv, build a social strategy injecting maximum snark and fun into social media, drive push notification strategy against marketing goals, and hire influencers from
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