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Diners Have Negative Reaction to Surge and Dynamic Pricing

Modern Restaurant Management

Eighty-one percent of diners said they would either stop going to a restaurant altogether or alter their dining hours to avoid prices surging during peak hours and 64 percent said they have a negative reaction to restaurants using surge and dynamic pricing, according to a HungerRush’s National Restaurant Price Surging Survey.

Pricing 197
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Elevating Your Hotel Prospecting with Strategic Email Communication

Revenue Hub

However, it’s not enough to simply email prospects, the key lies in strategic and thoughtful communication to stand out amidst the barrage of emails recipients receive daily. Personalization is the cornerstone of effective email communication. It’s as simple as addressing recipients by their name – personalized subject lines are 22.2%

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What Do Guests Think About Dynamic Pricing?

Modern Restaurant Management

Dynamic pricing would add friction to the guest experience, according to Capterra’s 2023 Dynamic Pricing in Restaurants. Sixty-five percent of consumers say dynamic pricing would make the decision of where and when to eat more difficult; 63 percent say it would make it harder to budget their restaurant spending.

Pricing 198
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Is There a Right Way to Raise Prices?

Modern Restaurant Management

Due to many factors including inflation and supply chain challenges, restaurant owners and operators have been faced with tough choice about raising menu prices. As food prices rise, restaurants should try to stay within their target ratio for food cost to gross food revenue in order to maintain target profits.

Pricing 196
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Digital Communication Strategies to Drive Hotel Revenue

Revenue Hub

Many hoteliers relied on brochures, magazine ads, or even a “vacancy” sign at the front of their property as their primary means of communication with potential guests. Many hotels miss the important piece that booking engines play in their communication puzzle. Implement dynamic pricing based on local events, demand, and season.

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ZHAW Study on the Effect of Dynamic Pricing

Revenue Hub

ZHAW School of Management and Law, based in Winterthur, Switzerland, conducted a study of 37 hotels that implemented dynamic pricing in 2021 and 2022, evaluating the effectiveness and impact of the RoomPriceGenie revenue management system. What are the internal effects on competencies after starting with dynamic pricing?

Pricing 104
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Why is Pre-Arrival Communication Important for Hotels?

Revenue Hub

As a hotelier, it is important to prioritise pre-arrival communication with your guests. Pre-arrival communication can also help you to anticipate and address any concerns or issues your guests may have, making their stay as smooth and enjoyable as possible. What channels of communication can you use in your pre-arrival communication?‍