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Mike Fulkerson appointed Chief Marketing Officer at Seabourn

eHotelier

Seabourn, has named Mike Fulkerson its new vice president and chief marketing officer. In this role, he will oversee overall marketing strategy, brand management and performance, and public relations and communications. Fulkerson brings more than 20 years of hospitality, wellness, and consumer marketing experience.

Marketing 130
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Rosewood Hotel Group appoints Ingrid Chen as Vice President of Brand Strategy and Marketing

eHotelier

Rosewood Hotel Group is pleased to announce the appointment of Ingrid Chen to the newly created role of Vice President of Brand Strategy and Marketing. Ingrid brings a wealth of experience in brand management for renowned luxury brands, making her a valuable addition to the group's esteemed team.

Marketing 130
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Elevate your brand: managing online reputation effectively

Les Roches

Understanding how online re­putation works and learning how to leverage­ it to develop your brand image is an e­ssential skill for anyone in the e­ntrepreneurial world, especially those pursuing a career in marketing for the hotel industry, where competition is fierce. What is Online Reputation Management?

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Pan Pacific London marketing director joins EC BID

Hotel Owner

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. In her role, Whittemore will work alongside the BID’s executive team to help facilitate the strategic decision-making process.

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What is brand strategy in marketing?

Les Roches

Brand strategy is all about shaping these perceptions and building connections with consumers. This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. This plays a critical role in shaping consumer perceptions and influencing purchasing decisions.

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ACCOR’S JAMES WHEATCROFT STEPS UP AS NEW CHAIR OF HSMAI EUROPE’S MARKETING & BRANDING ADVISORY BOARD

Hospitality Net

This will see him step-up from his current role as one of the board’s expert members.

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Marriott promotes Povinelli to SVP/global head, marketing and brand

Hotel Business

has appointed Brian Povinelli to SVP, global head of marketing and brand. Povinelli, who has been with Marriott since its acquisition of Starwood Hotels in September 2016, will lead the company’s overall marketing strategy, as well as the end-to-end guest experience for Marriott’s 22 premium, select- and longer-stay brands.

Marketing 100