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Rosewood Hotel Group appoints Ingrid Chen as VP brand strategy

Hotel Owner

Rosewood Hotel Group has announced the appointment of Ingrid Chen to the newly created role of vice president of Brand Strategy and Marketing. The hotel company said Chen brings a wealth of experience in brand management for renowned luxury brands, making her a “valuable addition to the group’s esteemed team”.

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Preferred Travel Group adds three execs

Hotel Business

Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.

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Why Switzerland is an unrivalled destination to study sports and events management

Les Roches

So, the job market size opportunity is there; you just need to have the right knowledge and skills to blend into this amazing industry. Enter the world of international Sport Management Get a leg up on the international sports industry and study in Switzerland, home to many international sport federations.

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Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

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Definition of revenue growth strategies

Les Roches

Sales development representatives (SDRs) research and create new opportunities and schedule meetings, while business development managers (BDMs) focus on closing deals and generating revenue. Training and development of a sales team Sales training can significantly increase ROI (return on investment).

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How to excel as a sales and marketing director

Les Roches

Sales and marketing are exciting and rewarding fields in travel, tourism and hospitality. There are many roles in hospitality management that allow you to work as part of the fast-paced world of sales operations and marketing campaigns, such as sales manager, event management or marketing manager.

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Master marketing for tourism to enter a world of opportunities

Les Roches

Marketing is a key part of just about every industry these days. Companies must engage customers to sell products and this is a vital part of tourism, where marketing teams aim to attract visitors to a certain destination, region or resort.