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Rosewood Hotel Group appoints Ingrid Chen as VP brand strategy

Hotel Owner

Rosewood Hotel Group has announced the appointment of Ingrid Chen to the newly created role of vice president of Brand Strategy and Marketing. The hotel company said Chen brings a wealth of experience in brand management for renowned luxury brands, making her a “valuable addition to the group’s esteemed team”.

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Preferred Travel Group adds three execs

Hotel Business

Preferred Travel Group —a family-owned company that operates global travel and hospitality brands Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PTG Consulting and Beyond Green Travel—has made three strategic appointments within its global and regional leadership, as well as a promotion.

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Empowered leaders: Female forces in hospitality and real estate

Boutique Hotel News

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

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Why Switzerland is an unrivalled destination to study sports and events management

Les Roches

Being in Switzerland provides unparalleled networking and learning opportunities for our students, as our curriculum includes immersive local business trips offering hands-on experiences and practical knowledge in real-world settings. On-campus, Les Roches has a strong internal faculty to deliver specialized courses for this Master’s degree.

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Definition of revenue growth strategies

Les Roches

To achieve long-term financial success, many businesses implement reve­nue growth strategies. Sales repre­sentatives and revenue managers play a critical role­ in driving sales and meeting targets. Training and development of a sales team Sales training can significantly increase ROI (return on investment).

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MRM People & Places: Azteca Foods Celebrates 50 Years and State Dish Showdown

Modern Restaurant Management

Chicago-born, minority-owned, female-led Azteca Foods celebrates its 50th anniversary this year, signifying a milestone of achievement for the family business, which has flourished from humble beginnings into a multi-million dollar operation. " In 1984, the business sold to Pillsbury, with Velasquez remaining on as president.

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How to excel as a sales and marketing director

Les Roches

In this article, we’ll look at what exactly is involved in becoming a sales and marketing director for a hospitality business and what your responsibilities might be. Sales and marketing are vital to any business because they drive growth and revenue generation and are critical to business development.