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Elevate your brand: managing online reputation effectively

Les Roches

In the digital age, managing online reputation effectively can greatly impact the success of your business. A brand’s online presence serves as a gateway to harne­ssing opportunities and improving its pe­rception among existing and potential clients. What is Online Reputation Management?

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Study to get ahead: how to get a business degree

Les Roches

Whether you aspire to become a corporate leader, entrepreneur or industry innovator, obtaining a business degree provides a solid foundation of knowledge and skills essential for success in today’s competitive marketplace. Let’s look at how to select the right degree in business.

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Skyrocket your business with these marketing strategies for tourism

Les Roches

Doesn’t it sound appealing to transform your tourism business from a small-scale endeavor that struggles for attention into an enterprise that is sought after, thriving and successful? Tourism marketing strategies to boost your results There are plenty of different strategies that you can use to help boost your tourism business.

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SH Hotels and Resorts announces Erik Eveleigh as VP of Development (Americas)

eHotelier

SH Hotels & Resorts, the sustainable hotel brand management company that operates 1 Hotels, Baccarat Hotels, and Treehouse Hotels, is pleased to announce Erik Eveleigh’s appointment as Vice President of Development (Americas).

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Rosewood Hotel Group appoints Ingrid Chen as VP brand strategy

Hotel Owner

Rosewood Hotel Group has announced the appointment of Ingrid Chen to the newly created role of vice president of Brand Strategy and Marketing. The hotel company said Chen brings a wealth of experience in brand management for renowned luxury brands, making her a “valuable addition to the group’s esteemed team”.

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What is brand strategy in marketing?

Les Roches

This article looks into the intricacies of brand strategy in marketing, exploring its definition, key elements and development process. By understanding the fundamentals and the role of branding in driving business success, marketers can develop more impactful and cohesive strategies to elevate their brands in the eyes of consumers.

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Pan Pacific London marketing director joins EC BID

Hotel Owner

The director of marketing communications at Pan Pacific London, Michelle Whittemore, has joined Eastern City Business Improvement District (EC BID) as a non-executive board member. In her role, Whittemore will work alongside the BID’s executive team to help facilitate the strategic decision-making process.