eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Marketing 81

Marketing Budgeting Information Scheduling 81

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. And the big restaurant brands are only getting bigger , making it even harder to stand out. It all starts with a great marketing plan. Marketing Plan Template.

Marketing 88

Marketing Events Information Download 88

Social Hospitality

JUNE 9, 2022

We’re well aware of how powerful digital marketing can be. That said, the rise of digital marketing means the market has become saturated with promotional content. This is why it’s important to look for digital marketing techniques that can actually work for your business.

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Blog Marketing Information Presentation 64

Hotel Business

SEPTEMBER 5, 2023

The strategic promotions and new leadership team additions include Sue Sanders to EVP, chief strategy and administrative officer; Wilson Turner to SVP, human resources; Angie Cook to SVP of accounting and finance; Suzanne Saunders to SVP, design and construction; and Bob Kisker to VP, operations.

Strategic Planning 59

Strategic Planning Accounting Travel and Tourism Guest Satisfaction 59

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? It helps in business promotion. One way to keep customers coming back?

Reservations 78

Reservations Blog Marketing Events 78

Les Roches

JANUARY 8, 2024

This is personalized marketing at work. In this guide, we’ll uncover the essence of personalized marketing, its influence on customer behavior and how harnessing its power can enhance business outcomes. What is personalized marketing? You may have also noticed product suggestions that match your interests.

Definition 52

Definition Marketing Information Communication 52

Revenue Hub

APRIL 24, 2023

Subscribe to our weekly newsletter and stay up to date Luckily, there are a few effective ways to find viral social media trends for hotels and how to leverage them to promote your properties. Hashtags allow you to quickly find posts that include topics you are actively looking for.

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Article Book Marketing 64

Les Roches

JANUARY 11, 2024

Made up of motivated individuals, the­ir main duties involve promoting a company’s goods and services with the end goal of maximizing profits. It requires a careful asse­ssment of market conditions, competitor pricing and custome­r preference­s to determine the­ most suitable pricing structure.

Definition 52

Definition Pricing Training Marketing 52

Social Hospitality

NOVEMBER 16, 2022

For businesses specifically, Instagram marketing is a great way to connect with your audience and attract new fans and followers. Unlike the refinements of traditional marketing, working with influencers is a new frontier for brands. Influencer marketing can introduce your business to a whole new audience.

Marketing 64

Marketing Accounting 64

Boutique Hotel News

NOVEMBER 8, 2022

I understood more about topics that as hoteliers we don’t normally get to study, including asset management, finance, the leveraging of money, and that took my understanding of an owner’s requirements to the next level. Despite our synergies, Kasia was promoted to GM years before I had a similar opportunity.

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Scheduling Training Server Marketing 130

Xotels

APRIL 3, 2024

Revenue Strategies & Tactics Market Segmentation Hotel Pricing Strategies Forecasting & Budgeting Properly How to Distribute Effectively? Always be ready to shift to any unexpected changes – being agile is what gets you ahead of the competition and allows you to be a market leader. Always keep an eye on emerging markets.

Pricing 52

Pricing Book Budgeting Marketing 52

SiteMinder

JANUARY 29, 2023

Speaking to potential clients, suppliers and even competitors can lead to all manner of opportunities to grow your brand and increase performance. WTM London Where: London, UK When: 6-8 November A massive, world-leading travel event awaits you at World Travel Market. With four decades of history, the event now facilitates £2.8

Events 111

Events Travel and Tourism Demo Scheduling 111

Blue Magnet Interactive

OCTOBER 27, 2023

From the undying power of social media to the continued importance of search engine marketing, maintaining a robust online presence is no longer a luxury – it’s a vital aspect of success. With a robust online strategy, hotels can tap into markets they never imagined accessing. Versatility: Digital marketing is diverse.

Budgeting 52

Budgeting Marketing Blog Book 52

Les Roches

AUGUST 10, 2023

Understanding the hospitality and tourism industry The hospitality and tourism industry comprises a diverse range of services to deliver attentive fulfillment of customer needs, promote and plan travel and create great customer experiences.

Travel and Tourism 52

Travel and Tourism Front of House Back of House Hospitality Management 52

Synergy Suite

JANUARY 20, 2023

Note that if you have an assistant general manager role in your restaurants, many of the restaurant training topics here will apply to their training as well. Should You Hire a Store Manager, or Promote from Within? Does anyone want the promotion? Filling the role of a general or store manager is not an easy task.

Training 52

Training Scheduling Customer Service Budgeting 52

Les Roches

MAY 9, 2023

Corporate events are a great way for companies to network with potential business partners and investors, showcase their products or services, raise brand awareness, and reward their employees. This includes budgeting and financial planning, selecting a venue, coordinating with vendors, and marketing and promoting the event.

Events 52

Events Event Coordination Budgeting Hospitality Management 52

Les Roches

AUGUST 16, 2022

If you’re curious about what marketing managers do , you’re in the right place. We will discuss the many responsibilities that marketing managers have and talk about the soft skills and traits necessary for this career field. What is a marketing manager? How to become a marketing manager. MBA Hospitality.

Marketing 52

Marketing Communication Budgeting Hospitality Management 52

SiteMinder

JULY 12, 2022

What is hotel email marketing and why do you need it? Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings. Marketing through multiple channels, both traditional and emerging, can significantly increase costs at your hotel. Table of contents.

Marketing 52

Marketing Blog Book Communication 52

The Restaurant Times

AUGUST 3, 2022

AAHAR – The International Food & Hospitality Fair is a flagship B2B event organized by the India Trade Promotion Organisation (ITPO), the premier trade promotion body of the Government of India. AAHAR is one of Asia’ s best-known brands in Food & Hospitality shows.

Events 52

Events Accounting Information Marketing 52

Modern Restaurant Management

AUGUST 14, 2020

Virtual kitchens handle food delivery and have additional staff at the facility, so the barbecue brand will only need to employ a limited number of team members. Because the facility includes a kitchen for restaurants to prepare foods, the only equipment needed to operate a Dickey’s location is a smoker and a warming cabinet.

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Multi-Unit Operations Sanitation Marketing Pricing 186

Xotels Hotel Revenue Management

MARCH 4, 2020

Target New Customer Segments With a Dynamic Marketing Drive. There are specific niche markets beyond the traditional business-leisure dichotomy. As boomers are generally in their retirement years now, they tend to have much more free time, and so are the ideal target market for low season sales periods. Geo-specific Targeting.

Blog 52

Blog Pricing Training Accounting 52

Les Roches

DECEMBER 27, 2023

Depending on where you work, successful hospitality management can require strategic thinking and effe­ctive marketing technique­s to enhance profitability. A bachelors in hospitality manage­ment or business administration can be extremely valuable as the­se programs cover key topics such as operations manageme­nt, accounting and marketing.

Travel and Tourism 52

Travel and Tourism Hospitality Management Communication Customer Service 52

Les Roches

JUNE 7, 2023

A positive customer service experience increases customer satisfaction, loyalty, and brand reputation. This can lead to higher customer satisfaction and loyalty and a better understanding of market trends and growth opportunities. It can help differentiate brands from competitors while enhancing a reputation for exceptional service.

Customer Service 52

Customer Service Communication Training Information 52

The Restaurant Times

MARCH 15, 2021

Optimize the operating expenditures such as marketing and advertising expenses, daily administrative costs, salaries, and other labor costs. Help your staff deliver quick and efficient service by promoting frequent employee training sessions on topics such as upselling techniques and communication skills.

POS Systems 52

POS Systems Pricing Marketing Information 52

SiteMinder

NOVEMBER 15, 2022

The fewer hotels there are in a clearly defined market, such as a town, the higher the likelihood of being listed high and visible to potential guests searching for that specific market. At the same time, significant differences are to be expected due to seasonality, but also between markets.

Budgeting 105

Budgeting Book Blog Pricing 105

Modern Restaurant Management

APRIL 27, 2020

A sampling of some of the resource topics found on the “Make It Now” site include: Navigating the CARES Act and accessing financial resources. Training on best practices and templates for printed materials to promote employee and customer safety in accordance with City, County, State and Federal orders. Socialincs, Inc.,

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Sanitation Information Marketing Workshop 193

Modern Restaurant Management

OCTOBER 16, 2019

“We’re excited to be launching our first market in our backyard, sunny Los Angeles,” said Stephen Klein, Co-Founder, and CEO. The brand’s to-go-only concept, DoorDash Kitchens, is located in Redwood City, California. Door Dash Shared Kitchen. ?DoorDash? Canada, the U.K., and Germany. Plant-Based Learning.

Marketing 126

Marketing Training Maintenance Pricing 126

Modern Restaurant Management

DECEMBER 17, 2020

Specifically, Orlando, FL topped the list of major markets with the most positive restaurant sentiment, as was the norm before the pandemic. What is interesting to highlight is the shifts that have occurred in the list of major markets with the most positive restaurant ambiance sentiment. ” Air Quality Concerns Guests.

Travel and Tourism 167

Travel and Tourism Sanitation Marketing Training 167

Modern Restaurant Management

DECEMBER 18, 2019

“Given consumers’ growing desire for meatless options and the rise of plant-based foods, we wanted to test this modern twist on a deli classic here in Denver where sustainable green lifestyles are thriving,” said Sheila Zimmerman, Vice President of Marketing, REGO Restaurant Group, owner of Quiznos. “Mrs.

Cost Reduction 135

Cost Reduction Marketing Pricing Catering 135

Les Roches

JULY 11, 2023

Educational and professional requirements Although it’s possible to secure a role in the hospitality industry without a specific degree, a degree to be a hotel manager covers topics that’ll equip you with some of the top skills needed to work in management.

Maintenance 40

Maintenance Concierge Communication Housekeeping 40

Modern Restaurant Management

DECEMBER 16, 2019

percent year over year according to Black Box Intelligence’s Market Share Report. Restaurants have had to keep up with this growth from a staffing standpoint amid the most difficult labor market in decades. Brands will need to work hard with promotions to ensure they get the most out of the season.”

Events 127

Events Pricing Marketing Cost Reduction 127

Xotels Hotel Revenue Management

APRIL 3, 2024

This is done by thoroughly understanding your property, its customers, and the market. Ultimately, prioritising achieving a fair share of direct sales empowers hotels to establish stronger control over guest data to increase profitability, and maintain autonomy over their brand image and customer experience.

Pricing 76

Pricing Book Marketing Information 76

eZee Absolute

NOVEMBER 16, 2023

Have you heard about ‘influencer marketing’? It’s an endorsement of a product or a brand by any public figure. If you visit my Instagram page, you will come across various posts promoting hotels and off-beat destinations. But, there are certain questions around it that need to be addressed, such as: What is influencer marketing?

Marketing 52

Marketing Blog Information Accounting 52

Modern Restaurant Management

OCTOBER 29, 2019

As part of El Pollo Loco’s dedication to its Hispanic roots, the company has signed the Hispanic Promise – the first-of-its-kind national pledge to hire, promote, retain and celebrate Hispanics in the workplace. Hispanic Promise. ” Green Rabbit Secures Funding. Six of the ten largest retailers in the U.S.

Events 84

Events Information Marketing Catering 84

Bed and Breakfast Coach

JULY 13, 2022

Welcome to the Digital Marketing for B&B Owners 3 part series – this is part 2 and today we’re going to cover “SEO” or search engine optimization to give it its full title. The less connection between the search term and the website content, the less Google likes it and the less they will promote those websites. And that’s it!

Book 52

Book Workshop Training Marketing 52

Modern Restaurant Management

JULY 28, 2023

Restaurant operators are always looking for new tools, promotion channels, and advertising options, but they might not be quite sure what they need to say to tempt a potential guest. We identified their interests: business, marketing, management, HR, and personal growth.

Events 167

Events Marketing Information 167

Revenue Hub

MAY 18, 2023

With an ever-increasing amount of cost-associated challenges in our industry, this topic couldn’t have been addressed at a better time. Cost control challenges can vary from hotel to hotel, depending on the market segment, location, and star classification, but most hotels face similar issues.

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Front Desk Operations Cost Reduction Book Training 93