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Creating the Entertainment Capital within the Entertainment Capital of the World

Larry Mogelonsky

Las Vegas is a city that lives on reinvention to keep drawing ever-larger crowds to this oasis in the desert that, for full transparency, wouldn’t even exist if it weren’t for the entertainment industry. Perhaps no other resort on The Strip epitomizes the need for strong L&E programming than Resorts World Las Vegas (RWLV).

Marketing 100
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Ahead of the Curve: DIRECTV on the Evolution of Guestroom Entertainment

Lodging Magazine

As associate vice president of market development, Kim Twiggs manages DIRECTV’s Hospitality & Institutions business unit, which includes creating and implementing strategies that support the sale of DIRECTV free-to-guest programming and products to hotels, hospitals, senior living facilities, and universities.

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Product vs service: unveiling key differences

Les Roches

Product and service­ are fundamental concepts in busine­ss that play a significant role in shaping global commerce. In this article, we will delve­ into the key differe­nces betwee­n products and services in the hospitality industry.

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Outrigger Global Brand Group adds two directors

Hotel Business

Gorla leads the implementation and optimization of the Outrigger Discovery loyalty program (in partnership with Global Hotel Alliance ) to increase cross-brand and repeat revenue; drive member enrollment and guest acquisition; and raise brand awareness.

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Best Western names Joelle Park CMO

Hotel Business

Park leads the company’s global marketing, brand strategy and communications, including oversight of the company’s loyalty programs. She brings an extensive background in hospitality marketing, spearheading customer-centric programs with a proven track record of success, according to the company.

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Restaurant Innovation That Goes Beyond Menu Items

Modern Restaurant Management

Usually it is product. This is certainly a tried and true strategy, and we all love the latest, greatest thing. Our natural inclination is to start with product with sales and marketing, listing out the features and why our thing is all that. Bringing customers value through hospitality, entertainment, connection.

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2024 Outlook: Restaurant Trends and Challenges, Part Two

Modern Restaurant Management

We will also continue to leverage our revamped ‘Restaurant of the Future’ model along with our advanced technology strategy and are eager for this next phase of growth for the company. Stored value will also emerge as a critical element in loyalty programs, offering added flexibility and customer benefits.

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